SlideShare a Scribd company logo
Franklin D Rivera MBA
Founder/CEO
The
Changing
Landscape
of
Digital Marketing
New Way
What Do Businesses Want
More Than Ever Before?
ROI
41%-Tie Financial Results to Customer Data
20%-Measure Marketing ROI
10%-Correlate Financial Results to SM
initiatives
3.9%-Integrate SM into Marketing Budget
So How do We Start?
• Know Who You are Trying to Reach
• Know The Value of Each New Client
• Know where to find those prospects
• Know the interests of those prospects
• Speak to those interests
• Create a path for them to follow to you
• Track their progress through your funnel
• Put “trackers” in place to measure those conversions
All Other Tools
Thank you
frank@fdrassociates.com
866-901-8089

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Changing landscape of digital marketing