Simon Ghanimian started a jewelry business in Los Angeles called Simon G after moving from Beirut. The business has grown significantly over time to include 60 employees and products sold in over 900 stores worldwide. Simon G utilizes various social media platforms like Facebook, Twitter, Pinterest, YouTube, and a mobile app to promote their brand and interact with customers. They share new product launches, celebrity sightings wearing their jewelry, and host contests to engage their many online followers.

1. Social Media and Its Impact

2. Simon’s Story
Welcome, my name is Simon Ghanimian. Growing up, my parents
handed down the values of honest, hard work to all their children.
We were taught that if you could build something with your hands,
you'd never go hungry.
That led to my start in making jewelry. And before long, what
started as a hobby became a passion.
After a few years. I had made the journey from Beirut to Los
Angeles, where I decided to open my own business. But when I
went to register at City Hall, the clerk told me my name was too
long.
And that's the day Simon Ghanimian became Simon G.
My how things have changed since then. In the beginning, it was
just my wife, Silva, and me. Now, there are 60 people working here.
We have designers from all around the world. And our work is sold
in over 900 locations.

3. Simon G Social Media Involvement
International website
Facebook page promoting products
Twitter promoting products and
events and parties
Pinterest
YouTube
I Phone/I Pad Application

4. Website is for consumers worldwide to enter, it makes
connections to a reach of different consumers.
Very classy and clean, like their product
It is a detailed website to guide the consumer to exactly what they are
looking for through descriptions and images.

5. Facebook
263,684 people “Like” SimonG on Facebook
Posts updates of events going on
Posts when a celebrity or when SimonG comes
on any cover letter.
Posts when new item come out
Link to official SimonG website
They will post questions for their audience to answer,
getting consumers involved and interested
https://www.facebook.com/simongjewelry

6. Twitter
https://twitter.com/SimonGJewelry
7,581 followers
Post updates about new products
Fashion Launches
Show when Simon G is seen in the media

7. Pinterest
Pin new product, pin whenever Simon G in
press.
689 followers Great involvement with their
target audience
They talk about new and old products.
People comment and express their opinions
about the products.
http://pinterest.com/simongjewelry/

8. YouTube
You can click “Share” and then you can share to
Twitter, Facebook, Blogger, MySpace, and many more
Has video posts on Twitter page and Facebook going
back to YouTube
http://www.youtube.com/user/SimonGJewelryTV/vide
os?flow=grid&sort=p&view=0

9. I Phone App
The newest form of social media Simon G
An application to the Iphone or Ipad find your perfect engagement
ring and then try it on virtually.
FEATURES
- try on any ring, earring, pendant and see how it fits before
going to the store!
- browse through our different collections of bridal jewelry,
earrings, pendants, fashion jewelry
- find your correct finger size
- locate the closet authorized Simon G retailer
- share your design on Facebook,Twitter, or E-mail
https://itunes.apple.com/app/simon-g/id513159347?mt=8

10. Just took a trip to the design room… This ring is
from our latest collection
Simon G share huge collection on tumbler also.
simongjewelry.tumblr.com

11. Social Media is about the people! Not about your
business. Provide for the people and the people
will provide for you.