How to submit a standout Adobe Champion application

1. How to Submit a Standout
Adobe Champion Application
April 17th, 2024

2. Agenda

3. © 2024 Adobe. All Rights Reserved. Adobe Confidential.
Agenda
 Introductions
 Adobe Advocacy Team
 Adobe Champion Speakers
 Adobe Champion Program overview
 Ideal candidate for Adobe Champion Program
 Benefits of Adobe Champion program
 Adobe Champion Community
 Adobe Champion events
 How do I become an Adobe Champion?
 Q&A

4. Robert Solby
Adobe Experience Manager Champion Program Manager
Brad Bedford
Adobe Analytics & Marketo Engage Champion Program
Manager
Adobe Advocacy Team
Kelsey Biondic
Head of Customer Advocacy, Adobe Experience Cloud

5. Chiara Riga
Senior Marketing Operations Manager | Appfolio
Marketo Engage Champion
Mandy George
Senior Digital Analyst | Best Buy Canada
Adobe Analytics Champion
Mary Alice Orr
Vice President of Digital Product Management | AllianceBernstein
Adobe Experience Manager
Adobe Champions

6. Adobe Customer Advocacy &
Champion Program Overview

7. © 2024 Adobe. All Rights Reserved. Adobe Confidential.
Adobe User Groups
Customer-led meet ups designed to help
customers succeed with using Adobe
products through networking, sharing
best practices, and collective problem
solving.
Adobe User Groups
3
Adobe Champions
Expert practitioners who receive exclusive
thought-leadership opportunities and
collaborate directly with Adobe product
teams to inform the future of Adobe
products.
Adobe Experience Maker Awards
Annual global awards program
recognizing customers delivering on
Adobe’s vision for “changing the world
through digital experiences”.
NEW CUSTOMER OPPORTUNITIES
1
EXPERIENCED CUSTOMER OPPORTUNITIES
2
ADVANCED CUSTOMER OPPORTUNITIES
3
Adobe Customer Advocacy & Community Programs
Mission: Provide opportunities for all Adobe users to succeed with Adobe Experience Cloud solutions by engaging, connecting, learning, and growing.
Adobe Community Advisors
Top contributors who share ideas, answer
questions, and engage across
Experience League Communities online.
3
1 2 2 3 3
Adobe Solutions supported: AA, AEM, ME
Adobe Solutions supported: All Adobe Solutions supported: All
Adobe Solutions supported: AA, AEM, ME

8. © 2024 Adobe. All Rights Reserved. Adobe Confidential.
PROGRAM OVERVIEW
PROGRAM BENEFITS
1. Offers expert Adobe customers and partners a platform to
demonstrate thought leadership and personal brand
building.
2. Gives Champions a direct line of communication and
collaboration with Adobe product and engineering leaders.
3. Celebrates the contributions of engaged product
practitioners and inspires fellow customers to engage
across our community and customer advocacy programs.
Recognizes expert customer and partner thought
leaders and product influencers who are passionate
about sharing their expertise, best practices, and
strategies with the broader Adobe product
community.
Adobe Champion Program

9. What Makes A Strong Candidate for
the Adobe Champion Program?

10. © 2024 Adobe. All Rights Reserved. Adobe Confidential.
What Makes a Strong Application?
1. Clearly articulated passion for sharing expertise
and knowledge with the broader community.
2. Historical engagement in Adobe's Customer
Advocacy Programs or other forms of advocacy
and community engagement
3. Demonstrated solution expertise
o Typically, Adobe Champions have 5+ years of
experience
4. Adobe certifications
o Required for Adobe Marketo Engage Champion
Program
5. Diverse experiences, perspectives, use cases and
backgrounds

11. Adobe Champion Program Benefits
Chiara Riga
Appfolio
Adobe Marketo Engage Champion

12. © 2024 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Champion Program Benefits
 Career impact
 Leadership opportunities
 Shaping the future of Adobe's Experience Cloud
solutions
 Personal brand development and recognition through
sharing your expertise;
o Adobe Champion Office Hours
o Adobe Summit
o Champion Deep Dives
o Experience Makers The Skill Exchange
o Tips & Tricks videos on Experience League

13. Adobe Champion Community
Mary Alice Orr
AllianceBernstein
Adobe Experience Manager Champion

14. © 2024 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Champion Community
 Exclusive Adobe Champion social events
 Adobe Champion mentorship opportunities
 Community of current Adobe Champions and
Champion Alumni
 Private Slack workspace & Adobe Champion
Sharepoint
Adobe Champions attending the 2024 Adobe Champion Summit at Adobe's
headquarters in San Jose, California

15. Adobe Champion Events
Mandy George
Best Buy Canada
Adobe Analytics Champion

16. © 2024 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Champion Events
 Quarterly calls with Adobe Product leadership
 Adobe Champion Forum
 Adobe Champion Experience @ Adobe Summit
o Peer-to-Peer Connection Space
o Adobe Advocate Mixer
o Adobe Summit speaking opportunities
o VIP Adobe Champion Keynote seating

17. How do I become an Adobe Champion?

18. © 2024 Adobe. All Rights Reserved. Adobe Confidential.
How do I become an Adobe Champion?
 Applications opening next month!
 Document your Acts of Advocacy
 How will you impact your Adobe
community locally & globally?
 Review and judging panel
o Product
o Marketing
o Experience League Community
o Professional Services
 Final Selection & Announcement

19. © 2023 Adobe. All Rights Reserved. Adobe Confidential.
Application Timeline
MAY JUNE JULY AUGUST
Judging Process:
June – August 2024
Application
deadline June 2024
Champion Class
announced:
September 2024
September
Applications
open May 2024
You will receive an email invitation to apply to the 2024-2025 Adobe Champion
Program when application officially open!

20. Q&A

21. © 2024 Adobe. All Rights Reserved. Adobe Confidential.
© 2021 Adobe. All Rights Reserved. Adobe Confidential.
Resources
 Meet the Advocates – Experience League
 Adobe Champion Program description
 Current Adobe Champions
 Adobe User Groups
 Adobe Community Advisors
 Experience Maker Awards