Curate is a mobile app that uses proprietary algorithms to digitize a man's existing wardrobe in under 15 minutes without taking pictures and then provides outfit recommendations by selecting different pieces to combine. The app aims to help men ages 22-30, especially in finance, consulting and tech fields, who struggle to dress themselves but already own the necessary clothing items. It offers a cleaner and faster alternative to services that require photographing clothing or constantly pushing new purchases. The founders plan to monetize through affiliate commissions and by selling aggregated wardrobe and fashion trend data to retailers.

1. curate
Hey guys, are you tired of looking like shit? Don’t worry,
Curate’s got you.
Kenneth Kuo
Co-Founder and CEO
Email: kennethkuo1@gmail.com
Cell: (917) 716-7345
www.curateme.co

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Summary
Curate is a mobile app that creates dope outfits
for guys who don’t know how to put together
their pre-existing wardrobe.

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Core Team
Kenneth Kuo, Co-Founder and CEO: Graduated
from NYU in 2013 with a double major in English and
Philosophy. Kenneth paid his entire 4 year tuition by
running a sneaker re-selling business (~$100K in
yearly revenue). For the past two years, he has been
a management consultant at IBM. He excels at data
analytics and is part of a 5 person strategy team
specializing in data driven strategy.
Linus Liang, Co-Founder and CTO: Graduated from
NYU in 2014 with a double major in Math and
Computer Science. Linus is a researcher at Tox Tweet
and helped build their Natural Language Processing
algorithm that scrape social media, specifically Twitter,
to identify under-aged drinking and drug use.

4. Problem
1. Men, ages 22-30, especially those working in
Finance, Consulting, and Tech, have no idea how
to dress themselves.
2. They have the raw wardrobe components to look
dope, but need someone to put it all together.
3. What they don’t need is a company like Trunk
Club constantly trying to push them to purchase
overpriced clothing that they don’t need.
4. The current method to digitize clothes takes way
too long – no one has time to take pictures of all
of their clothes.
“Clothes maketh the man”
-William Shakespeare
curate

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Solution
Curate offers a simple, clean, analytics driven outfit
recommendation engine that can digitize 80% of a guy’s
wardrobe in under 15 minutes without taking a single picture.

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Technology
Using our proprietary algorithmic process, we can digitize
80% of your wearable wardrobe in under ten minutes. You
don’t have to take a single picture.
Once your wardrobe is digitized, you’re ready to Curate.
Merely select the piece of clothing you want to be the
base of your outfit. Our algorithms will do the rest.
Our algorithms will begin to build out your unique fashion
profile. From there, we suggest the pieces you should
purchase to enhance your wardrobe.

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Market Opportunity
Global YTY growth in Menswear has
eclipsed growth in Womenswear,
coming in at just under 5%.
The Menswear market topped $450B in
2013.

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Market Opportunity
Male shoppers are more technologically
inclined than their female counterparts as
evidenced by Menswear ecommerce
reaching over $50B in 2013 at a 10% growth
rate.
Furthermore, 72% of men surveyed
indicated that they used a smartphone or
tablet while shopping.

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Customer Acquisition
The metric we are most interested in is customer retention growth.
We are uninterested in raw user growth – we believe that is a vanity
metric. We want our app to be sticky and have our users constantly
coming back to it.
The best way to acquire users that will constantly come back to the
app is through word of mouth. We are going to give the app
personality – it is going to be brash, irreverent, and hilarious.
But, we know that the best way to retain customers is to make sure
that our algorithms work. We will constantly refine and improve our
algorithms to ensure that we make our users look dope.

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Business Model
We see ourselves as the Gartner for fashion
and hope to become the merchandising
strategist for retailers. The user data we
collect will be invaluable in predicting
consumer fashion trends, consumer
spending propensities, and consumer fashion
spend.
In addition to our data play, we also plan on
monetizing through an affiliate model as we
drive users to purchase pieces of clothing.

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Competitive Advantage
Mobile apps Pose and Closet
Space exist only in the “digital
wardrobe” space, and are mostly
targeted towards women. Curate
is, fundamentally, an fashion
analytics app catering to men,
exclusively.
No pictures necessary
Instant Outfit
Assembly
Stylist
Assembled
Outfit
Pictures required
curate

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Six Month Milestones
Have 5000 users
on the app
Have raised at
least 500K in seed
funding
Have brought on a
full time designer
Acceptance into
Andrew’s
Roadmap