The Right Way To Do Push Notifications in 2018
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Our comprehensive report is packed with data-driven insights from 40 billion push notifications to help you optimize your messaging strategy.
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The Right Way To Do Push Notifications in 2018
- 3. To understand what today’s mobile users want, our data science team took a magnifying glass to successful push notifications in an effort to discover how mobile marketers should build the perfect messaging campaign. We analyzed over 40 billion push notifications to find out what works to engage mobile app users — and what doesn’t.
- 9. Ideal Message Length Retail, Entertainment, Health & Fitness apps see highest engagement for notifications that are around 90 characters long. Utilities, Food & Delivery, Business, and Media apps get the highest engagement for notifications around 45 characters long. Deals & Coupons and Education & Training app users prefer shorter notifications around 20 characters long. 20 characters 55 characters 25 characters 90 characters 45 characters 90 characters 85 characters 90 characters 45 characters Deals & Coupons Business & Finance Education & Training Entertainment & Events Food & Delivery Health & Fitness Retail & Ecommerce Travel & Hospitality Utilities & Services 45 charactersMedia & Publishing
- 13. To learn the ideal timing for your app vertical, download the full report: Data-Backed Secrets to Successful Push Notifications What’s the best time of the day to send push notifications?
- 15. Ideal Length: Benchmark CTR: 5.46% 53 characters Business & Finance Today’s market Credit Cash Add Forward Carry Book Bill Check Today Now Higher Week Trading Start Money Get Payment Expert Stoploss Price Sell Apply Hold Future Trade Midcap Professional Please Interest Ignore Earned Returns Losers Target Opens POWER WORDS WORDS TO AVOID New bill! New statement from Chase Sapphire. Schedule a payment now. App 5:17 pm
- 27. Data for this report was pulled from push notification campaigns sent between January 2017 and February 2018, with a minimum of 500 people reached per campaign. To be included in analysis, companies must have sent at least 10 push notification campaigns during the specified time period. For questions regarding methodology, please contact marketing@clevertap.com. Methodology