How to measure success of Social Media - Social Media in Utilities Conference Conor Barron
My slides from the Social Media in Utilities conference. The deck looks at a framework for planning a social media campaign, how to reach the right customers on social and some frameworks for choosing the right KPIs.
WooW Maker is a digital marketing agency that specializes in content marketing, SEO, social media marketing, and analytics consulting. They help companies increase online visibility and engage with audiences through strategic content creation, promotion, and analysis. Their services include developing content calendars, creating blog posts and visual content, promoting content on social media, conducting analytics audits, and providing training to clients.
Content marketing can help companies provide valuable information to customers and catch the big fish prospects. This infographic outlines seven steps to content marketing success, compared to going on a fishing trip.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
This document discusses social media marketing and various social media platforms. It defines social media as web-based technologies that enable interactive communication between organizations, communities, and individuals. The document then describes several major social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Pinterest. It also discusses best practices for social media marketing, including developing a social media plan, producing engaging content, building relationships, and monitoring engagement and influence. Measurement of social media marketing efforts is also addressed.
This document discusses influence and influencer marketing. It defines different types of influencers and challenges in measuring influence. The process of an influencer marketing campaign involves listening to identify influencers, measuring their reach and impact through analytics, and measuring campaign success. A case study example for DFS in Hong Kong is provided where influencers were identified and scored on reach, engagement, relevance and amplification to select the most effective influencers for the campaign.
How to measure success of Social Media - Social Media in Utilities Conference Conor Barron
My slides from the Social Media in Utilities conference. The deck looks at a framework for planning a social media campaign, how to reach the right customers on social and some frameworks for choosing the right KPIs.
WooW Maker is a digital marketing agency that specializes in content marketing, SEO, social media marketing, and analytics consulting. They help companies increase online visibility and engage with audiences through strategic content creation, promotion, and analysis. Their services include developing content calendars, creating blog posts and visual content, promoting content on social media, conducting analytics audits, and providing training to clients.
Content marketing can help companies provide valuable information to customers and catch the big fish prospects. This infographic outlines seven steps to content marketing success, compared to going on a fishing trip.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
This document discusses social media marketing and various social media platforms. It defines social media as web-based technologies that enable interactive communication between organizations, communities, and individuals. The document then describes several major social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Pinterest. It also discusses best practices for social media marketing, including developing a social media plan, producing engaging content, building relationships, and monitoring engagement and influence. Measurement of social media marketing efforts is also addressed.
This document discusses influence and influencer marketing. It defines different types of influencers and challenges in measuring influence. The process of an influencer marketing campaign involves listening to identify influencers, measuring their reach and impact through analytics, and measuring campaign success. A case study example for DFS in Hong Kong is provided where influencers were identified and scored on reach, engagement, relevance and amplification to select the most effective influencers for the campaign.
The rise of the digital consumer has led to an explosion of data collected across all touchpoints in the financial services industry. Real-time online interactions are the new normal. To engage Millennial customers, marketers must leverage innovative solutions. In fact, 75% of Millennials don’t receive many offers from their bank and 43% feel their bank doesn’t communicate through preferred channels. Omni-channel strategies can help you successfully engage your customers with real-time interactions as well as outbound campaigns. In this webinar, learn more about how Amazon Web Services (AWS) and FICO can help you build better customer engagement.
AWS Speaker: Peter Williams, Partner Technology Lead
FICO Speaker: Manish Pathak, Director, Product Management
Digital marketing and web development company in nagpurKCS
The document discusses various aspects of digital marketing including SEO, PPC, SMM, and content marketing. It defines digital marketing as using online channels like websites, mobile apps, social media, and search engines to promote brands. Some benefits mentioned are increased sales, improved conversion rates, and higher organic traffic volumes. The document also provides definitions and advantages for SEO, PPC, SMM, and content marketing. It concludes by providing contact information for KCS, a digital marketing and web development company.
Marketing To The Rural Sector In New Zealand Using Social MediaMoshSocialMedia
This document discusses marketing to rural sectors via social media platforms. It covers setting objectives and measuring success, etiquette and protocols for social media marketing, and content planning. Examples are provided of social media campaigns including posts, ads, and different content pillars, topics, and triggers. Metrics from case studies show high returns on investment from always-on social media campaigns. Pillars of effective social media include focusing on key platforms, integrating creative ideas and processes, knowing owned and rented assets, and providing authentic engaging content.
Five years ago Snapchat was founded, Instagram was just taking off, and Periscope didn’t even exist. With social media moving at warp speed, it’s nearly impossible for businesses to keep up. And it’s not slowing down anytime soon. Are you ready for the next wave of social? View our 5 trends that you must integrate into your strategies now.
This document discusses how companies can leverage big data and social media analytics to drive business strategy and increase sales effectiveness. It defines big data for marketers and examines social media's role in integrated marketing. The key takeaways are how to use social analytics to optimize activities, focus on meaningful metrics like sentiment tracking, and examples of how companies have increased conversions. Strategies presented include developing segmentation using data mining to create nurturing programs that drive conversions. Case studies show applications in fashion, manufacturing and healthcare. The document encourages turning digital output into targeted messaging to improve ROI and eliminate silos between tactics.
Social media marketing proposal for Travel and tourism businessOttun Abdul-rasheed
This document provides a social media marketing proposal for Travel Router Ltd. It includes an analysis of social media trends in the travel industry, identifying Facebook, Twitter, LinkedIn, YouTube and blogs as key platforms. It recommends setting up accounts and customizing profiles on these channels. The proposal outlines general engagement strategies for each platform, such as posting regularly and using hashtags on Twitter. Measuring engagement and directing traffic to the company website are also discussed. Benefits of the social media plan include establishing authority, growing an organic following, and increasing visibility and leads for the business.
The document discusses various web analytics tools and metrics that can be used to track website traffic, monitor user behavior, optimize marketing campaigns, and measure their effectiveness. It provides information on tools for tracking goals, profiles, events, search marketing integration, and more. The purpose is to demonstrate how different analytics tools and indicators can be combined to gain insights into what drives traffic, customer actions and ultimately business results.
Use our infographic to help you understand the ROI of great public relations for your company and your clients! You can utilize so many different forms of marketing to help build your ROI.
The presentation discusses digital marketing strategies for startups. It recommends using an inexpensive mix of online marketing channels like search engine optimization, social media marketing, email marketing, paid advertising, affiliate marketing and referral marketing. The Lucky 7 Mix framework involves building awareness through need gap identification, engaging users by addressing benefits and calls to action, and converting them through personalization. Key aspects are being frequent and consistent on social media, writing compelling email subject lines, and measuring engagement to optimize campaigns.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Social media monitoring met Alterian SM2- Webredacteuren.com KennissessieWebredacteuren.com
Presentatie over de mogelijkheden van social media monitoring tools, specifiek Alterian SM2, door Paul Kloet van Alterian. Dez epresentatie werd gegeven tijdens de Webredacteuren.com Kennissessie, georganiseerd door internetbureau Presenter op 15 februari 2011.
PPC advertising, also known as cost-per-click, involves advertisers paying publishers only when an ad is clicked. Search engine marketing promotes websites through paid search engine listings to increase visibility. Social media marketing utilizes platforms like Facebook, LinkedIn, and Twitter to produce shareable content that expands a brand's reach. Google's Quality Score rates keywords and ads based on click-through rate, relevance, and landing page quality to determine cost-per-click and ad ranking.
This document discusses how digital engagement can drive sales. It outlines a process of listening to customers to gain insights, using those insights to optimize digital channels and target audiences. Key activities include search optimization, social media analysis, audience targeting, and content strategies. The goal is to positively impact customer behaviors like registration, social sharing, and repeat visits to increase loyalty and incremental sales. It proposes developing a measurement platform to assess how consumer engagement points, advertising gross ratings points, and sales volumes are combined and integrated to affect targeted behaviors and outcomes.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
The Next Generation Cision Communications CloudDaniel Brandis
The next-gen Cision Communications Cloud empowers brands to scale, measure and optimize their storytelling in today’s fragmented media ecosystem. Modern communicators are empowered to understand the effect of earned media on the customer journey.
Leider sind Marketer von Natur aus nicht vertrauenswürdig. Wir haben die Aufgabe, Produkte und Dienstleistungen ins beste Licht zu rücken, und Details die sich negativ auf die Kaufentscheidung der Verbraucher auswirken könnten werden gerne weggelassen. Gerade das letzte Jahr hat gezeigt, dass Authentizität, Ehrlichkeit und Nahbarkeit das Make oder Break einer Marke sein können. Das Ass im Ärmel für mehr Authentizität, ein positives Markenimage und überzeugender Faktor für eine Kaufentscheidung von Konsumenten: UGC. Doch wie motiviere ich Nutzer mir Inhalte zur Verfügung zu stellen, was muss ich urheberrechtlich beachten und vor allem wie ziehe ich eine UGC-Kampagne auf, die den Nerv der Zeit trifft und mir mehr Conversions bringt?
Digital marketing company WebAble believes the power of the web can help businesses communicate with customers and grow. They offer a range of digital marketing services on one platform including social media management, search engine marketing, mobile marketing, content creation, web development, and digital strategy consulting. WebAble helped nonprofit JAAGO Foundation raise 200 child sponsors through digital channels in two months, acquiring 483 new sponsor leads and reaching 6.2 million people, with an ROI of 2,488%.
What is your content marketing strategy? Find out some best practices and how maximize the value of your content marketing strategy and increase leads.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Why Content? Buyers want to feel connected to a brand before and beyond purchase.
SO, WHAT’S THE PROBLEM? According to AdAge, 75% of marketers said that content should frequently mention products and services, yet 60% of their audience turns down salesy content.
BANNER BLINDNESS SOLVE MEDIA “ “You are more likely to complete Navy SEAL training than click on a banner ad.”
By flooding the online world with promotion-heavy content, brands are contributing to content blindness. CONTENT BLINDNESS
THE KEY POINTS OF A SALE TRUST AND RESPECT STAYING TOP- OF-MIND INTERNAL TIMING & RESOURCES
How to Create Non- Promotional Content That Drives ROI
CREATING CONTENT TO DRIVE A SALE DEMONSTRATE EXPERTISE AND LEADERSHIP CREATE CONSISTENT POSITIVE TOUCHPOINTS EDUCATE ON IMPORTANCE
THE BIG PICTURE One of the most attractive things about content is its opportunity to drive qualified leads through a funnel.
THE SEO VALUE OF CONTENT SEO = High Quality, Engaging Content
A DOCUMENTED CONTENT STRATEGY Documented Strategy + Knowledge Bank = Foundation
HARNESS YOUR COMPANY’S EXPERTISE USING A KNOWLEDGE BANK
WHEN WRITING AN ARTICLE, ASK YOURSELF: Who (are you reaching)? Where (can you reach them)? What (do they care about)? Why (should they act on your message)? How (should they act after you reach them)? When (are you reaching them in the buying process)?
TOOLS TO FIND CONTENT INSPIRATION Analyze trending content Quora Flipboard Pocket Twitter hashtags
CREATE MINI CAMPAIGNS
THE CONTENT FUNNEL
A WELL-ROUNDED CONTENT TEAM CONTENT STRATEGIST SUBJECT MATTER EXPERTS CONSUMABLE EDITOR DISTRIBUTION SPECIALIST
A QUOTE FROM OUR STATE OF CONTRIBUTED CONTENT REPORT
Qualitative & Quantitative Metrics to Track Content ROI
THE WHY Why do BOTH matter?
WHAT MAKES UP GREAT CONTENT? Great Content = Marketing & Sales Enablement
THE CONTENT FUNNEL New Clients
THE QUANTITATIVE APPROACH: THE METRICS • Traffic • Unique visitors per month • Time on site • Subscribers • Social shares • Call-to-action clicks • Call-to-action click percentage • Conversion percentages • Number of leads • Number of marketing qualified leads • Sales numbers
THE QUALITATIVE APPROACH • Influence • “Thought Leader” • Brand awareness • Credibility • Trust
THE QUALITATIVE APPROACH Content is the fuel and foundation for business development: • During sales calls & email outreach • Online profile credibility • Social media • Newsletter • Blog • Speaking & awards applications • Lead capture • Marketing automation • HR • Current customer education + upsell + engagement
MORAL OF THE STORY? 1. Always be testing. 2. Make data-driven decisions.
THE TIME VALUE OF CONTENT: OUR NUMBERS
QUANTITATIVE ROI
2sales generated as a direct result of content
QUALITATIVE ROI • Invited to speak • Won awards • Featured by Inc. as a result of his content
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
It is a presentation on Content Marketing where each and every minute detail is being mentioned while one is into such part. It is a summarized study of it which will help you to understand it much more easily.
The rise of the digital consumer has led to an explosion of data collected across all touchpoints in the financial services industry. Real-time online interactions are the new normal. To engage Millennial customers, marketers must leverage innovative solutions. In fact, 75% of Millennials don’t receive many offers from their bank and 43% feel their bank doesn’t communicate through preferred channels. Omni-channel strategies can help you successfully engage your customers with real-time interactions as well as outbound campaigns. In this webinar, learn more about how Amazon Web Services (AWS) and FICO can help you build better customer engagement.
AWS Speaker: Peter Williams, Partner Technology Lead
FICO Speaker: Manish Pathak, Director, Product Management
Digital marketing and web development company in nagpurKCS
The document discusses various aspects of digital marketing including SEO, PPC, SMM, and content marketing. It defines digital marketing as using online channels like websites, mobile apps, social media, and search engines to promote brands. Some benefits mentioned are increased sales, improved conversion rates, and higher organic traffic volumes. The document also provides definitions and advantages for SEO, PPC, SMM, and content marketing. It concludes by providing contact information for KCS, a digital marketing and web development company.
Marketing To The Rural Sector In New Zealand Using Social MediaMoshSocialMedia
This document discusses marketing to rural sectors via social media platforms. It covers setting objectives and measuring success, etiquette and protocols for social media marketing, and content planning. Examples are provided of social media campaigns including posts, ads, and different content pillars, topics, and triggers. Metrics from case studies show high returns on investment from always-on social media campaigns. Pillars of effective social media include focusing on key platforms, integrating creative ideas and processes, knowing owned and rented assets, and providing authentic engaging content.
Five years ago Snapchat was founded, Instagram was just taking off, and Periscope didn’t even exist. With social media moving at warp speed, it’s nearly impossible for businesses to keep up. And it’s not slowing down anytime soon. Are you ready for the next wave of social? View our 5 trends that you must integrate into your strategies now.
This document discusses how companies can leverage big data and social media analytics to drive business strategy and increase sales effectiveness. It defines big data for marketers and examines social media's role in integrated marketing. The key takeaways are how to use social analytics to optimize activities, focus on meaningful metrics like sentiment tracking, and examples of how companies have increased conversions. Strategies presented include developing segmentation using data mining to create nurturing programs that drive conversions. Case studies show applications in fashion, manufacturing and healthcare. The document encourages turning digital output into targeted messaging to improve ROI and eliminate silos between tactics.
Social media marketing proposal for Travel and tourism businessOttun Abdul-rasheed
This document provides a social media marketing proposal for Travel Router Ltd. It includes an analysis of social media trends in the travel industry, identifying Facebook, Twitter, LinkedIn, YouTube and blogs as key platforms. It recommends setting up accounts and customizing profiles on these channels. The proposal outlines general engagement strategies for each platform, such as posting regularly and using hashtags on Twitter. Measuring engagement and directing traffic to the company website are also discussed. Benefits of the social media plan include establishing authority, growing an organic following, and increasing visibility and leads for the business.
The document discusses various web analytics tools and metrics that can be used to track website traffic, monitor user behavior, optimize marketing campaigns, and measure their effectiveness. It provides information on tools for tracking goals, profiles, events, search marketing integration, and more. The purpose is to demonstrate how different analytics tools and indicators can be combined to gain insights into what drives traffic, customer actions and ultimately business results.
Use our infographic to help you understand the ROI of great public relations for your company and your clients! You can utilize so many different forms of marketing to help build your ROI.
The presentation discusses digital marketing strategies for startups. It recommends using an inexpensive mix of online marketing channels like search engine optimization, social media marketing, email marketing, paid advertising, affiliate marketing and referral marketing. The Lucky 7 Mix framework involves building awareness through need gap identification, engaging users by addressing benefits and calls to action, and converting them through personalization. Key aspects are being frequent and consistent on social media, writing compelling email subject lines, and measuring engagement to optimize campaigns.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Social media monitoring met Alterian SM2- Webredacteuren.com KennissessieWebredacteuren.com
Presentatie over de mogelijkheden van social media monitoring tools, specifiek Alterian SM2, door Paul Kloet van Alterian. Dez epresentatie werd gegeven tijdens de Webredacteuren.com Kennissessie, georganiseerd door internetbureau Presenter op 15 februari 2011.
PPC advertising, also known as cost-per-click, involves advertisers paying publishers only when an ad is clicked. Search engine marketing promotes websites through paid search engine listings to increase visibility. Social media marketing utilizes platforms like Facebook, LinkedIn, and Twitter to produce shareable content that expands a brand's reach. Google's Quality Score rates keywords and ads based on click-through rate, relevance, and landing page quality to determine cost-per-click and ad ranking.
This document discusses how digital engagement can drive sales. It outlines a process of listening to customers to gain insights, using those insights to optimize digital channels and target audiences. Key activities include search optimization, social media analysis, audience targeting, and content strategies. The goal is to positively impact customer behaviors like registration, social sharing, and repeat visits to increase loyalty and incremental sales. It proposes developing a measurement platform to assess how consumer engagement points, advertising gross ratings points, and sales volumes are combined and integrated to affect targeted behaviors and outcomes.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
The Next Generation Cision Communications CloudDaniel Brandis
The next-gen Cision Communications Cloud empowers brands to scale, measure and optimize their storytelling in today’s fragmented media ecosystem. Modern communicators are empowered to understand the effect of earned media on the customer journey.
Leider sind Marketer von Natur aus nicht vertrauenswürdig. Wir haben die Aufgabe, Produkte und Dienstleistungen ins beste Licht zu rücken, und Details die sich negativ auf die Kaufentscheidung der Verbraucher auswirken könnten werden gerne weggelassen. Gerade das letzte Jahr hat gezeigt, dass Authentizität, Ehrlichkeit und Nahbarkeit das Make oder Break einer Marke sein können. Das Ass im Ärmel für mehr Authentizität, ein positives Markenimage und überzeugender Faktor für eine Kaufentscheidung von Konsumenten: UGC. Doch wie motiviere ich Nutzer mir Inhalte zur Verfügung zu stellen, was muss ich urheberrechtlich beachten und vor allem wie ziehe ich eine UGC-Kampagne auf, die den Nerv der Zeit trifft und mir mehr Conversions bringt?
Digital marketing company WebAble believes the power of the web can help businesses communicate with customers and grow. They offer a range of digital marketing services on one platform including social media management, search engine marketing, mobile marketing, content creation, web development, and digital strategy consulting. WebAble helped nonprofit JAAGO Foundation raise 200 child sponsors through digital channels in two months, acquiring 483 new sponsor leads and reaching 6.2 million people, with an ROI of 2,488%.
What is your content marketing strategy? Find out some best practices and how maximize the value of your content marketing strategy and increase leads.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Why Content? Buyers want to feel connected to a brand before and beyond purchase.
SO, WHAT’S THE PROBLEM? According to AdAge, 75% of marketers said that content should frequently mention products and services, yet 60% of their audience turns down salesy content.
BANNER BLINDNESS SOLVE MEDIA “ “You are more likely to complete Navy SEAL training than click on a banner ad.”
By flooding the online world with promotion-heavy content, brands are contributing to content blindness. CONTENT BLINDNESS
THE KEY POINTS OF A SALE TRUST AND RESPECT STAYING TOP- OF-MIND INTERNAL TIMING & RESOURCES
How to Create Non- Promotional Content That Drives ROI
CREATING CONTENT TO DRIVE A SALE DEMONSTRATE EXPERTISE AND LEADERSHIP CREATE CONSISTENT POSITIVE TOUCHPOINTS EDUCATE ON IMPORTANCE
THE BIG PICTURE One of the most attractive things about content is its opportunity to drive qualified leads through a funnel.
THE SEO VALUE OF CONTENT SEO = High Quality, Engaging Content
A DOCUMENTED CONTENT STRATEGY Documented Strategy + Knowledge Bank = Foundation
HARNESS YOUR COMPANY’S EXPERTISE USING A KNOWLEDGE BANK
WHEN WRITING AN ARTICLE, ASK YOURSELF: Who (are you reaching)? Where (can you reach them)? What (do they care about)? Why (should they act on your message)? How (should they act after you reach them)? When (are you reaching them in the buying process)?
TOOLS TO FIND CONTENT INSPIRATION Analyze trending content Quora Flipboard Pocket Twitter hashtags
CREATE MINI CAMPAIGNS
THE CONTENT FUNNEL
A WELL-ROUNDED CONTENT TEAM CONTENT STRATEGIST SUBJECT MATTER EXPERTS CONSUMABLE EDITOR DISTRIBUTION SPECIALIST
A QUOTE FROM OUR STATE OF CONTRIBUTED CONTENT REPORT
Qualitative & Quantitative Metrics to Track Content ROI
THE WHY Why do BOTH matter?
WHAT MAKES UP GREAT CONTENT? Great Content = Marketing & Sales Enablement
THE CONTENT FUNNEL New Clients
THE QUANTITATIVE APPROACH: THE METRICS • Traffic • Unique visitors per month • Time on site • Subscribers • Social shares • Call-to-action clicks • Call-to-action click percentage • Conversion percentages • Number of leads • Number of marketing qualified leads • Sales numbers
THE QUALITATIVE APPROACH • Influence • “Thought Leader” • Brand awareness • Credibility • Trust
THE QUALITATIVE APPROACH Content is the fuel and foundation for business development: • During sales calls & email outreach • Online profile credibility • Social media • Newsletter • Blog • Speaking & awards applications • Lead capture • Marketing automation • HR • Current customer education + upsell + engagement
MORAL OF THE STORY? 1. Always be testing. 2. Make data-driven decisions.
THE TIME VALUE OF CONTENT: OUR NUMBERS
QUANTITATIVE ROI
2sales generated as a direct result of content
QUALITATIVE ROI • Invited to speak • Won awards • Featured by Inc. as a result of his content
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
It is a presentation on Content Marketing where each and every minute detail is being mentioned while one is into such part. It is a summarized study of it which will help you to understand it much more easily.
This document provides formulas and strategies for measuring the return on investment (ROI) of content marketing. It begins by outlining formulas for calculating the ROI from increased organic search traffic, unbranded search traffic, and early-stage buyers reached through content. It then discusses reallocating budgets from low-performing marketing programs to fund content. Next, it offers strategies for doing content marketing without a budget, such as re-purposing existing materials. Finally, it closes by presenting formulas for measuring the ROI from content marketing in terms of reach and awareness, brand engagement, conversions, and customer retention.
The Science of Content Marketing: How to Create Predictable Revenue in the Pe...Heather Eng
The document discusses the science of content marketing and how to transition to a performance era. It outlines NewsCred's methodology, which includes having a documented content strategy tied to business goals, optimizing traffic and engagement, tracking micro-conversions, and using technology to measure how content drives monetization and ROI. The key is producing meaningful content that solves problems while also being able to measure the impact of content on business outcomes.
The document provides an overview of content marketing strategies and best practices. It discusses the key factors for content marketing success, including having a documented content strategy, publishing quality content consistently, and mapping content to the consumer journey. It also discusses companies that are doing content marketing well, such as SAP's use of a "content hub" to attract early-stage leads through helpful content. The document emphasizes the importance of understanding the buyer journey and addressing prospects' needs at each stage through different content types and topics. It also stresses the importance of measuring content marketing ROI.
Mark Selmi Marketing Plan - Avanti Media - Mark Selmi, Marketing ConsultantMARK SELMI
This presentation provides an overview of digital marketing strategies for Quest Nutrition to consider. It recommends taking a customer-centric approach across all digital channels to create engaging content that tells brand stories. Key strategies include short video content on social media, content marketing, email campaigns, and influencer partnerships to connect with target audiences. Metrics like sales, traffic, and engagement would help evaluate the success of any digital marketing campaigns.
This document discusses how content marketing can help ignite a brand. It involves engaging customers through interesting content on topics they are passionate about to move them along their customer journey. Content marketing builds trust and expertise by showing knowledge and demonstrating skills. It also increases purchase intent, as most consumers and business decision makers say branded content helps them make better decisions. The document outlines developing a content strategy through understanding audiences, competitors, and creating compelling stories and content across channels to promote engagement and the brand.
Leicester Digital - Facebook for B2B OrganisationsNeil Hannam
Anicca Digital's Head of Social Media and Content, Samantha Hearn, delivered a superb talk on how B2B business can get the most out of Facebook marketing.
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
Content Marketing 2021- Trends & 6 Step Plan WriteDesign
Content marketing is an effective marketing strategy for 86% of B2C and 91% of B2B companies. It is 60% cheaper than traditional marketing and 65% of businesses plan to increase their investment in content marketing in 2021. Content marketing helps create a brand's profile, present products and services, and seek target audiences by sharing valuable, consistent content online and offline. It boosts SEO and reaches more potential customers to positively impact visibility over the long run. A professional agency can help define a custom content strategy and marketing plan for a business.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
The role of content curation in content marketing Position2Muralidhar Bhat
The document discusses the role of content curation in content marketing. It notes that producing engaging content is a major challenge for marketers according to over 55% surveyed. Content curation is presented as a solution by gathering relevant information from other sources on a particular topic, elaborating on it, and distributing it through blogs, newsletters, social media and more. The goal of curation is to help marketers consistently produce a variety of content within budget and achieve the desired return on investment.
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Curata
This document discusses scaling content operations. It recommends establishing a content marketing lead and center of excellence team to oversee content production, strategy, and analytics. It also recommends building a content marketing supply chain that plans content ideation, production, promotion and measures the impact on business goals like leads and pipeline. Finally, it suggests consolidating content marketing technology to improve reusability, consistency and analytics.
The document discusses content marketing strategies for businesses. It outlines that 93% of B2B marketers use content marketing but only 42% consider themselves effective at it. To be effective, the document recommends having a documented content strategy that focuses on solving customer problems. It also recommends using a variety of tactics like social media, blogs, videos and more across the customer buying journey. Content should be useful, enjoyable and inspired to be innovative. The document provides tips on creating scalable and repeatable content processes and measuring the impact of content marketing efforts.
The document outlines a marketing strategy and customer journey-based marketing plan for Udacity's Digital Marketing Nanodegree program. It includes defining target personas, phases of the customer journey, budget allocation across channels for awareness, interest and desire, and key performance metrics. It also provides recommendations for additional channels and showcases sample blog content and screenshots from running social media and search engine campaigns. The overall goal is to promote the Digital Marketing Nanodegree program, build awareness of it, and sign up new students within a quarter with a $50,000 budget.
This document discusses effective content marketing strategies and provides recommendations. It begins by highlighting the benefits of content marketing over other digital marketing channels like paid ads and SEO. It then recommends capturing leads through content like ebooks on landing pages. The document also stresses the importance of promoting and distributing content on blogs, social media, and other channels. It provides ideas for the types of content that should be created at different customer journey stages. Finally, it compares options for investing in content marketing versus other alternatives like hiring additional salespeople.
Similar to Geeky Friday Presentations - The Core of Digital (Content Analysis) (20)
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
10. Content & Programmatic
1
• Brands Set Triggers that DISPLAY CONTENT to a Targeted
Audience at Specific Times, in Specific Places.
2
• When a web page is loaded info about both users & the
CONTEXT OF THE SITE is loaded too.
3
• The Info is sent back and forth to an ad exchange and the ad
is placed within the CONTENT of that page.
17. Most Used Content Tactic
Photo Illustrations
Videos
Blogs
Enewsletters
Website Articles
Social Media Content
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
18. Challenges in Content Marketing
68%
64% 59% 60%Measuring Content
Lack of Variety of Content Lack of Budget Producing Engaging Content
“The biggest challenge marketers face is measuring the impact of content ,
to meet this challenge its vital to create more engaging content”
19. Top 5 Content Priorities
58%
60%
62%
64%
66%
68%
70%
72%
Produce More
Engaging Content
Get Better
Understanding of
Audience
To Know What
Works & What
Does Nt
Content
Optimisation
Content
Personalisation
70%
68% 68%
65%
63%
20. 0% 50% 100%
TV
Radio
Video
Events
Mobile
Print
Websites
Social Media
Most Used Media Platform
93%
90%
59%
53%
49%
27%
25%
15%
0% 50% 100%
Mobile
Print
Websites
Social Media
Radio
Events
Video
TV
Effectiveness of Media Usage
71%
60%
57%
56%
53%
43%
42%
36%