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WHAT IS THE CORE OF DIGITAL MARKETING CAMPAIGNS?
60 Seconds Online
Content Distribution Prior Digital
Local Brand
Number 1 Bubble Brand in SA
#Did You Know
Inform & educate its market audience
Content Uses
EDUCATE INFORM ENTERTAIN
INSPIRE SUPPORT CONVINCE
Content & Analytics
Content & Programmatic
1
• Brands Set Triggers that DISPLAY CONTENT to a Targeted
Audience at Specific Times, in Specific Places.
2
• When a web page is loaded info about both users & the
CONTEXT OF THE SITE is loaded too.
3
• The Info is sent back and forth to an ad exchange and the ad
is placed within the CONTENT of that page.
Content & Paid Search
Ad Creative Performance
Content & Social Media
Most Used Content Tactic
Photo Illustrations
Videos
Blogs
Enewsletters
Website Articles
Social Media Content
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Challenges in Content Marketing
68%
64% 59% 60%Measuring Content
Lack of Variety of Content Lack of Budget Producing Engaging Content
“The biggest challenge marketers face is measuring the impact of content ,
to meet this challenge its vital to create more engaging content”
Top 5 Content Priorities
58%
60%
62%
64%
66%
68%
70%
72%
Produce More
Engaging Content
Get Better
Understanding of
Audience
To Know What
Works & What
Does Nt
Content
Optimisation
Content
Personalisation
70%
68% 68%
65%
63%
0% 50% 100%
TV
Radio
Video
Events
Mobile
Print
Websites
Social Media
Most Used Media Platform
93%
90%
59%
53%
49%
27%
25%
15%
0% 50% 100%
Mobile
Print
Websites
Social Media
Radio
Events
Video
TV
Effectiveness of Media Usage
71%
60%
57%
56%
53%
43%
42%
36%
Why Video is the Future of Content
“Content is King But Context is God”
Geeky Friday Presentations - The Core of Digital (Content Analysis)

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