When Anil Ambani and Mukesh Ambani had a split in the year 2005 it was one of the biggest de-merger in the industry. The dream project of Mukesh Ambani that was Reliance Infocom became a part of Anil Ambani Group. Further Mukesh Ambani went on to acquire the company Infotel Broadband Services Limited which was the only successful bidder across India for the 4G network. That is when Mukesh Ambani’s Reliance Limited started working in establishing a base for high-speed optical fiber 4G network which is much more capable than 4G. The company was named Reliance Jio Infocom Ltd popularly known as Jio today. Jio was the first network to provide 4G LTE services and VoLTE services. Jio launched this service on 5th September 2016 for all the users and also launched its smartphone series with the name LYF. Reliance Jio Infocom Ltd (RJIL) focused on high-speed data instead of voice and SMS. On its launch, the company announced data plans with 1GB 4G data per day in the market where mostly all popular telecom providers offered 1GB data per month. This was a game-changer by RJIL in the price-sensitive market of India as the prices before that revolved around Rs.250-300 for 1 GB 4G data which went down to Rs. 5 per GB during the initial days. With such amusing plans gradually Jio also offered free voice calling and free 100 SMS per day for all its Prime members.

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THE RELIANCE JIO WHICH TRANSFORMED THE FACE OF INDIAN
TELECOM INDUSTRY
VARUN KESAVAN, RESEARCH SCHOLAR, E – MAIL ID – varunkesavan@yahoo.com
INTRODUCTION
When Anil Ambani and Mukesh Ambani had a split in the year 2005 it was one of the
biggest de-merger in the industry. The dream project of Mukesh Ambani that was
Reliance Infocom became a part of Anil Ambani Group. Further Mukesh Ambani went on
to acquire the company Infotel Broadband Services Limited which was the only successful
bidder across India for the 4G network.

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That is when Mukesh Ambani’s Reliance Limited started working in establishing a base
for high-speed optical fiber 4G network which is much more capable than 4G. The
company was named Reliance Jio Infocom Ltd popularly known as Jio today. Jio was the
first network to provide 4G LTE services and VoLTE services.
Jio launched this service on 5th September 2016 for all the users and also launched its
smartphone series with the name LYF. Reliance Jio Infocom Ltd (RJIL) focused on high-
speed data instead of voice and SMS. On its launch, the company announced data plans
with 1GB 4G data per day in the market where mostly all popular telecom providers
offered 1GB data per month.
This was a game-changer by RJIL in the price-sensitive market of India as the prices
before that revolved around Rs.250-300 for 1 GB 4G data which went down to Rs. 5 per
GB during the initial days. With such amusing plans gradually Jio also offered free voice
calling and free 100 SMS per day for all its Prime members.
THE BIRTH OF JIO
Some time back, Mukesh Ambani the founder of Jio was asked about how he thought of
coming up with such an amazing idea to which he said that this idea was seeded by his
daughter Isha Ambani. In 2011, Isha Ambani was a student at Yale in the US and was
home for holidays.

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She told her dad that how bad the internet connectivity was at their house because she
couldn’t submit her coursework. At that time Mukesh Ambani realized that how India is
suffering from bad and poor connectivity of the internet.
The data was severely scarce and overpriced which was unaffordable to a majority of
Indians. Since then Mukesh Ambani started working on Jio to make the data services
abundant and affordable in every part of the country.
THE IDEA BEHIND NAMING THE BRAND AS REDBUS
JIO stands for Joint Implementation Opportunities and the full name of the company
is Reliance Jio Infocom Ltd.
The logo of Reliance Jio has a hidden meaning. When we flip the logo and look at its
mirror image it is read as ‘oil’ which represents the past and future of Reliance. The
company Reliance became the huge giant in the 20th century because of its Oil business
and in the 21st century probably the flipped version Jio has created that revolution.
THE MODUS OPERANDI OF JIO
Reliance Jio had really smart strategies and most of them belonged to the founder
Mukesh Ambani. For its initial year, Jio gave unlimited data services and high-quality
Volte calling services at very nominal charges. The complete change in the market made
other telecom operators change their business models.

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Such offers created a lot of radical and unexpected changes in the consumer’s behavior
as well. Also, it led to many mergers and acquisitions in Indian mobile network providers.
Jio, in turn, made people use more and more services so that they spend more.
Recently Jio has now started to charge 6 paise per minute on calling services as well.
Well in the initial phase Reliance took a big risk to enter into the telecom industry but has
proved to be one of the best companies in the current market.