Airtel is one of India's leading telecommunications providers, operating in 20 countries with over 181 million subscribers in India alone. It has been in business since 1985 and has experienced significant growth, becoming the 3rd largest telecom operator in the world. Airtel provides a wide range of mobile, home phone, broadband, and internet services. It has established a reputation for connectivity, affordability, and being a pioneer in areas like customer centers, e-commerce, and mobile technologies.

1. Soft skill devlopment

2. HISTORY
Telecom Entered business in 1985
1985-Technical collaboration with Siemens,
Taka COM corporation.
1995- opened its first cellular showroom.
Won ‘Techies Award’ for four consecutive
years (1997-2000).

3. Airtel is one of India's leading private
sector providers of telecommunications services and
3 rd largest telecom operator in the world.
Operates in 20 countries
Market Share 27. 22%
Profit Rs 60.46 billion
Subscribers 181 million

4. SERVICES
1. Mobile- Prepaid
- Postpaid
2.Home Phones – Fixed Line
- Fixed Wireless Phones
3.Broadband & Internet
4.Blackberry
5.Calling Cards
6.Wireless Internet – Data Card
- USB Modem

5. UNIQUE SELLING PREPOSITION
Connectivity, Affordability.
Roaming service and Value added service.
Broadband and internet services.
Pioneer in starting customer centers.
E-commerce portal.
First to bring Blackberry and iPhone with 3g
technology
Airtel was the first to introduce easy recharge
First to bring M-Commerce to India.

6. POSITIONING
AND
REPOSITIONING
 ► Tagline-
“Power to keep in touch”.
“Touch tomorrow”.
“Live Every Moment”.

7. Airtel brand review
► There is an amazing consistency in the manner in which
AIRTEL has over the two years emerged as the country’s top
2nd service brand in the Most Trusted Brands survey
Brand Ambassadors:
Shahrukh khan
A.R.Rehman
Vidya balan
Madhavan