The real measure of social media influencers with Sendible and Majestic

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We all know how important social media influencers are, but are we measuring it properly? Sendible has joined forced with Majestic to provide our users with a social media influencer tool that goes beyond Klout and likes to the real core issues of influence.

Marketing

Agenda
Introduction
What is Majestic?
The integration and how it works for you
What is Trust Flow and how you use it
See it in Action
Q&A
@Sendible @TryMajestic
#SendibleWebinar

Influencers and Social
• Content is still king
– Mediums might be changing (2015 shift from text
to media)
– Competition for visibility
– Visibility through sharing and reach
• Who shares your content is as important as the
content itself (influencer marketing)
– How can you really judge the quality of your
audience?
– Who should you target as an influencer? @Sendible @TryMajestic
#SendibleWebinar

Challenges with influencer marketing
Klout is unable to measure the influence accurately
alone
Is this person a trusted expert?
Twitter follower size doesn’t show us the impact of
shares
Is this person a trusted expert?
Retweets and clicks can’t determine depth of
content
Is this person a trusted expert? @Sendible @TryMajestic
#SendibleWebinar

Enter Majestic
@Sendible @TryMajestic
#SendibleWebinar
What is Majestic?
What Trust Flow does

The BIG specialist search engine
@Sendible @TryMajestic
#SendibleWebinar

Topical Trust
Flow using
decay
Algorithm
???
We Group AND ANALYSE pages

Integration with Sendible
What does Majestic add for you?
How effective can your content be?
How effective is your content sharing?
Who shares your content?
Who should share your content?
Where do you rank? Become an influencer!
@Sendible @TryMajestic
#SendibleWebinar

70M Twitter Profiles we know
• Their influence in a simple score
• Their Context
• The Influence in Context! In a series
of simple 0-100 scores
@Sendible @TryMajestic
#SendibleWebinar

Finding Influencers
@Sendible @bazmirza
#SendibleWebinar
Lady Gaga?

Lobbying Senators
@Sendible @bazmirza
#SendibleWebinar
Lady Gaga?

Do you have any questions?
Sendible
311 Ballards Lane
London, England N12 8LY
sales@sendible.com
(UK) 0208 123 1526
(US) 315 623 4480
(AUS) 280 114 841
@sendible /sendible/+sendible

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