Sideqik mashable

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Sideqik mashable

  1. 1. Influencer Marketing @jhaile @TeamSideqik
  2. 2. Who am I? Founder & CTO of Software architect at Vitrue/Oracle Georgia Tech Alumni @jhaile @TeamSideqik
  3. 3. What is Influencer Marketing? Follow the Leader
  4. 4. What is Influencer Marketing? Identifying and building relationships with individuals who have influence over a target audience of buyers Follow the Leader
  5. 5. “Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.” -McKinsey&Company Study Why bother? @jhaile @TeamSideqik
  6. 6. Who are influencers? @jhaile @TeamSideqik
  7. 7. Who are influencers? Existing Customers Brand Ambassadors Professional Advisors Manufacturers Bloggers Partners Retailers Journalists @jhaile @TeamSideqik
  8. 8. Influencer Marketing Steps 1) Identifying Influencers 2) Marketing to Influencers 3) Marketing through Influencers 4) Marketing with Influencers @jhaile @TeamSideqik
  9. 9. Examples YouTube Personalities College Brand Ambassadors @jhaile @TeamSideqik
  10. 10. Influencer Marketing Tools @jhaile @TeamSideqik
  11. 11. Influencer Marketing Tools @jhaile @TeamSideqik Listening
  12. 12. Influencer Marketing Tools @jhaile @TeamSideqik Listening Social Mgt
  13. 13. Influencer Marketing Tools @jhaile @TeamSideqik Listening Social Mgt Ranking
  14. 14. Influencer Marketing Tools @jhaile @TeamSideqik Listening Social Mgt ? Ranking
  15. 15. Five Attributes of Influencers Activists involved, with their communities, political movements, charities, etc. Connected large social networks Impact looked up to & trusted Active minds multiple and diverse interests Trendsetters early adopters (or leavers) @jhaile @TeamSideqik
  16. 16. Ranking Influencers Size of Audience number of people an individual has the ability to connect with Independence influencer’s vested interest Frequency number of influencing opportunities Expertise influencer’s subject matter expertise Persuasiveness the degree of consequence in ignoring an influencer's advice Thoroughness of role extent of influence exerted across the decision lifecycle @jhaile @TeamSideqik

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