What are the challenges in bringing a Drupal or WordPress site to one million page views per month? Ten million? Fifty million? Logicworks and Cloud.com bring you the perspective of some of the leading voices in the digital publishing industry.

2. Kieran Lal

3. Developer opportunity Source: http://w3techs.com/

4. 4 Community Powered. Innovation. profiles / friends content (micro)blogging rich media Social Publishing templates UGC workflow analytics taxonomy groups theme social tagging Drupal

5. Who ? © 2011 Acquia, Inc. All rights reserved.

6. Drupal and WordPress in the Enterprise

7. Adoption by Industry Media & Entertainment Public Sector High Tech Higher Ed Others

8. Global Ecosystem

9. Enterprise Web Infrastructure Other sites Product sites Community sites Marketing Microsites Corp Site Departmental Sites Social Business Software External Websites Internal Websites © 2011 Acquia, Inc. All rights reserved.

10. Stakeholders Visitors UX Content editors UX Workflow Designers (Themers) Control Developers Flexibility Operations ilities IT Executives Cost Risk Responsiveness to business

11. Monetizing different kinds of traffic Product sites One big site Community site Diverse sites © 2011 Acquia, Inc. All rights reserved.

12. Selecting a CMS What should you keep in mind when choosing between WordPress and Drupal? Discuss changes in CMSs between versions, typical release schedule and focus of changes made in release versions (security, features, etc.).

15. WCMS Alexa 10K TLDs 388 222 Source: http://crawler.acquia.com

16. Market Size[1,000,000+ sites] Innovation[9,117+ modules, ~3% APIs] Developers[6,668+] Community[500,000+ members] “… is as much a Social Software platform as it is a web content management system.” CMS Watch, The Web CMS Report 2009 © 2011 Acquia, Inc. All rights reserved. Drupal is Changing the Web Open source, social publishing phenomenon. Drupal powers >1.5% of the Web. [ ]

17. Runs on Popular Configurations ...used by world’s biggest companies Linux, Windows or Mac Apache, MS IIS, Nginx MySQL, PgSQL, Oracle, SQL Server, Mongo PHP © 2009 Acquia, Inc.

18. “Continuous and broad peer review, enabled by publicly available source code, supports software reliability and security efforts” David M. WennergrenDepartment of Defense CIO“Clarifying Guidance Regarding Open Source Software” Is Open Source Software (OSS) Secure?

20. Regularly published security advisories

21. Open Web Application Security Project Top Ten Vulnerabilities: Audited & PassedProof point: www.whitehouse.gov More info: drupalsecurityreport.org Security in the Drupal Community

23. The Drupal Services Module

24. SOAP (web services)

25. AMF

26. REST

30. Drupal 7 Features Installation and Environment Database layer Usability Accessibility Fields and entities Image handling Developer improvements Semantic web Distribution support Performance and Scalability Upgrade path Theme system Documentation Community 50 contributed modules moved to core Testing Security

32. Complex dependencies arising from changes in business model

33. Lack of available ColdFusion TalentA change in strategy (to community-driven) required new processes and systems We use CCI to publish the weekly newspaper

34. Product set

35. Final Candidates Escenic Drupal Fundamentally different approaches—open source vs. proprietary Different core “products”—publishing product vs. community/ blogging roots Different life-cycles—classic product vs. community development We prepared a grid across 3 categories covering more than 150 points of comparison Community features Editorial and production tools Technology

36. Comparison Grid

37. Implementation and Best Practices

39. Architecting sites Other sites Product sites Community sites Marketing Microsites Corp Site Departmental Sites Social Business Software External Websites Internal Websites © 2011 Acquia, Inc. All rights reserved.

41. Testing

47. Optimization

48. Opencloud SaaS Internal Hosting PaaS

49. Production Issues

50. Drupal migration 100% 50% 0% % site traffic from Drupal Registration, weekly publishing, etc April-June 2011 Q3 2010-11 Topic pages, pay-barrier July 6, 2010 Home page June 22, 2010 Articles Jan-Feb 2010 Channels, Blogs Nov 2009 Comments

54. Options for increasing performance and handling additional page views Web servers – Apache? or nginx or lighttpd Caching – caching proxies (Varnish, Squid), caching static assets with CDNs Optimizing – optimizing code, rewriting or reassessing modules, op code caching Databases– tuning queries, MyISAM vs. InnoDB in MySQL, using read slaves, using memcached, noSQL databases (MongoDB, Cassandra) Hardware – adding resources, high I/O disk sub-systems for your databases

56. Please Vote On Our Next Topic Caching proxies and object caching with varnish and memcached Cloning your deployment and automating management – Rightscale, puppet, and chef NoSQL Databases Ad networks and real time bidding Ideas? Please email us at events@logicworks.net