The document provides an overview of Oracle WebCenter Sites, which is a web content management system that allows business users to manage web content in real-time. It enables the delivery of targeted, interactive experiences across web and mobile channels through features such as user-generated content, customer segmentation, and integration with other Oracle products. The demonstration sections describe how the system provides rich customer experiences through personalized content delivery and social engagement, as well as the authoring experience for business users to manage content visually and preview dynamic page assembly.

1. © 2012 Oracle Corporation – Proprietary and Confidential 1
WebCenter Overview
Oracle WebCenter Team
April 2014.

2. © 2012 Oracle Corporation – Proprietary and Confidential 2
The Center of Engagement

3. © 2012 Oracle Corporation – Proprietary and Confidential 3
Oracle WebCenter Sites
Sites
• Empower business users to contribute and manage Web content in
real-time
• Deliver Web content and campaigns to market faster with easy to use
tools
• Granular analytics for optimizing Web content, promotions, and offers
• Create targeted, interactive, and optimized experiences across Web,
mobile, and social channels
• Enable User-Generated Content and Personalized, Customizable
Gadgets with Enterprise Moderation, Including Comments, Ratings,
Reviews, and Blogs
• Integration with WebCenter Portal and WebCenter Content
Enabling the vision of an agile Visitor Experience

4. © 2012 Oracle Corporation – Proprietary and Confidential 4
Oracle WebCenter Sites Focus Areas
Your Customers with
Relevant, Interactive,
multichannel Experiences
Your Business to Deliver
Engaging Online Customer
Experiences
Through cross channel
integrations that provide
Integrated Touch Points
across Channels
TO ENGAGE
CUSTOMERS
TO EMPOWER
BUSINESS USERS
TO EXTEND ONLINE
EXPERIENCES

5. © 2012 Oracle Corporation – Proprietary and Confidential 5
Oracle WebCenter Sites
Core WCM and WYSIWIG Site Authoring
• Completely redesigned UI to
ease site authoring for
business users
• Modern look and feel
• Intuitive, visual-based
search results
• Drag ‘n drop content into
web pages

6. © 2012 Oracle Corporation – Proprietary and Confidential 6
Oracle WebCenter Sites
• Flexible rules engine for creation of customer
segments & recommendations
• Enables delivery of targeted content & campaigns
• Segmentation based on implicit (behavioral) and/or
explicit (known user or characteristics) criteria
• Enables granular targeting based on membership in
multiple segments
Customer Segmenting, Targeting & A/B Testing
WebCenter

7. © 2012 Oracle Corporation – Proprietary and Confidential 7
Oracle WebCenter Sites
• Typical Web Analytic Platform:
– All High Level Web Traffic, Content Reports.
– Ability to Extract Relational Traffic
– Ability to Add Sensor to Page, Content Level.
• Where Sites is Different is in the Segmentation
and Capture Solution.
– “Hadoop” Engine for scaling out calculations for large scale
use. In-memory calculations and parallel use.
– Because Sites does the delivery of site it is able to capture
the A/B testing of Segmentation and produce Reports
against those choices to be optimize use..
Analytics

8. © 2012 Oracle Corporation – Proprietary and Confidential 8
Oracle WebCenter Sites
Social: User-generated content with enterprise moderation
• Add user-generated content to Websites:
• Commenting, rating, reviews, blogs
• Business user administration &
moderation of UGC
• Enable UGC to drive the content of
dynamic sites

9. © 2012 Oracle Corporation – Proprietary and Confidential 9
Multichannel
Engage Customers Consistently Across Web and Mobile Channels
• In-context editing, authoring, & preview of
website for different device types
• Manage mobile site plan/navigation structures
in Contributor UI
• Use same templates for mobile & desktop or
customize for mobile specific pages
• Supports HTML-5 / responsive design
• WSDT manages mobile templates
• Leverages full Sites targeting capabilities
• Detect incoming devices and render device
optimized site

10. © 2012 Oracle Corporation – Proprietary and Confidential 10
WebCenter Sites 11.1.1.8
CREATE DIGITAL EXPERIENCES THAT ENGAGE, GUIDE & CONVERT CUSTOMERS
MOBILE WEB
MANAGEMENT
EXTERNAL CONTENT
INTEGRATION
ENHANCED SEARCH &
PERSONALIZATION
Manage mobile sites with ease
and market to your mobile
customers more effectively
.
Provide more relevant content
and search results to guide and
influence customers on your website
.
Create a media rich online customer
experience using video and other digital
marketing content from within the
enterprise or from the cloud
.

11. © 2012 Oracle Corporation – Proprietary and Confidential 11
• One of the world’s largest insurance
companies
• Delivers a consistent brand
experience across 100+ sites in
multiple languages with 150+
content contributors
• Uses segmentation and targeting to
offer the most appropriate coverage
to site visitors
• Able to support global deployment
with only five developers
CUSTOMER ENGAGEMENT
Customer Success: The Hartford

12. © 2012 Oracle Corporation – Proprietary and Confidential 12
Retail, Travel,
Hospitality &
Consumer Goods
Finance & Insurance
Healthcare, Life
Sciences & Public
Sector
Communications,
Media & Energy
High Tech, Mfg and
Other
Oracle WebCenter
Delivering Exceptional Online Customer Experience

13. © 2012 Oracle Corporation – Proprietary and Confidential 13
WebCenter Sites
Demonstration

14. © 2012 Oracle Corporation – Proprietary and Confidential 14
Demonstration Play 1
• Rich Site Content – (Article, Images, Video, Documents)
• Content Reuse / Content Rendering
• Content Targeting – (Enhancing Online Customer Experience)
• Implicitly Deliver Targeted Experiences
• Profile Derived / Segments / Click Stream
• User Generated Content – (Social Engagement)
• Capturing Rich Customer Interactions
• Ratings / Reviews / Comments / Blogging / Polls
Rich Customer Experiences (Site Visitor)

15. © 2012 Oracle Corporation – Proprietary and Confidential 15
Demonstration Play 2
• Content Authoring
– Visually make changes to content In-Line / In-Context of the page
– Create and edit content, for example, a press release or brochure
– Structured Content Entry Forms / Rich Text Editors
– Page Assembly (through WYSIWYG page design)
– Mobile Page Management
– Workflow – Notifications / Approvals / Publishing / Translation
– Moderation – User Generated Content
– In-Site Segmentation Preview & Dynamic Page Assembly
User Experience (Day in the Life of a Marketing Business User)

16. © 2012 Oracle Corporation – Proprietary and Confidential 16
Q&A

17. © 2012 Oracle Corporation – Proprietary and Confidential 17