(Presented by 2nd Watch) Enterprise IT professionals have unique challenges with cloud resources. Deploying and managing an enterprise application today requires a solution that ensures compliance with corporate IT governance requirements and has predictable and repeatable performance and costs. In addition business users also want solutions that can be deployed quickly. In this session 2nd Watch shows you how to deal with these enterprise class cloud deployment challenges. You see how AWS CloudFormation scripts can be extended to automate reference architecture design creation, deployment, and management. You also learn how to visually inventory deployed AWS reference architectures and monitor AWS usage, including how to budget for platform usage by project, department, or program, and track and allocate costs in a similar way.

1. Enterprise Management for the AWS Cloud
Joel Rosenberger, EVP Software, 2nd Watch
Jason Foster, VP Engineering, 2nd Watch
November 13, 2013
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.

2. Agenda
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Intro / Problem statement
Pitfalls deploying Enterprise applications in AWS
Best Practices deploying Enterprise applications in AWS
2nd Watch Product – 2W Atlas Enterprise
Q&A

3. 2nd Watch – Enterprise Solutions Provider
A global leader in building and deploying Amazon Web Services (AWS)-based IT operations for the enterprise
 Systems Integrator for AWS
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20 Global Certified SAs
39 AWS Technical Accreditation
52 Business Accreditation
 100K+ instances managed
 Over 300+ projects on AWS
 Deep knowledge of AWS Services
 Software focused on Enterprise
 2W Insight
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Provides transparency of AWS costs
Business/department level reporting
Produce Chargeback reports
 2W Atlas
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Visualize AWS Cloud
Easy to deploy approved cloud architectures
Estimate and monitor cloud costs

4. Enterprise and AWS Cloud
• IT departments today are being asked to deploy cloud
infrastructures as quickly and cost effectively as
possible.
• Lack of in-house expertise to build and manage a
cloud deployment, let alone do it fast and on budget.
• Further complication are cloud deployments need to be
compliant with enterprise governance standards; and
proper cost allocation across business
units/departments.

5. Pitfalls
• Master Credentials
• Infrastructure Issues
• Waterfall Design

6. Pitfalls – Master Credentials
Share Master Credentials
Solution: Create IAM Users
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AWS Identity and Access Management (IAM)
Full access to account
Difficult to revoke access
Risk to existing cloud
infrastructure
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Restrict user access
Easy to revoke
Limit ability to modify existing
resources

7. Pitfalls – Infrastructure Issues
Waste time troubleshooting
Solution: Dynamic Infrastructure
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Traditional resources difficult to
change
Could not duplicate environments
Scale achieved vertically
Cloud resources can be disposable
Easily snapshot environments
Scale achieved horizontally

8. Pitfalls – Waterfall Design
Hesitate to start
Solution: Deploy a sandbox now
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Old procurement process forced
organizations to plan extensively
before deploying a new
environment.
Incorrectly over/under provisioning
would destroy schedules and
balloon budgets
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Inverse is true on AWS, your test
environment will inform you about
provisioning for production
Low cost and disposable
infrastructure makes it easy to find
the correct size

9. Best Practices
• IAM users
• Utilize AWS tags
• Automate via AWS CloudFormation

10. IAM users
• Start with a single IAM user with full admin rights
• Assign IAM to departments, projects and users
• Track and manage activity

11. Utilize AWS tags
• Use AWS tags everywhere
• Sprawl is inevitable, avoid it by tracking objects
back to department, projects and users
• Name tags intelligently

12. Automate via AWS CloudFormation
• Use AWS CloudFormation to create repeatable,
rubber stamped environments to achieve
uniformity and reduce redundant work efforts
• Use tools to manage approved environments
– Sharepoint / Wiki
– Source control
– 2W Atlas Enterprise (details later)

13. Path Ahead
• As 2013 comes to a close, Enterprise IT has to decide between
investing more in data centers or moving applications to cloud
infrastructure.
• The information technology industry is undergoing a global
transformation not seen since the personal computer changed
business computing.
• Soon, the only cloud uncertainty enterprises
will have left to overcome will be what to do
with the money they save.

14. 2W Atlas Enterprise
Visualize the AWS Cloud

15. 
Visualize AWS CloudFormation Templates – inventory
of deployed AWS cloud architectures that simplifies the
management of deployments, ensures proper IT
governance and audit capabilities of individual resources.
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Build and Deploy Quickly – organize resources and
costs by business unit, project or end user. This ensures
that cloud architectures are compliant with IT policies
and standards, enables programmatic and repeatable
deployments, and facilitates quicker and lower cost
deployment of systems and applications.
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Control and Allocate Costs – integration with 2nd
Watch’s leading cloud billing and management software,
2W Insight to simplify the costing of AWS resources by
providing running cost estimation prior to deployment,
resource allocations and charge backs by project,
business unit and/or user.
2W Atlas Enterprise

16. Live Demo
What are you going to see
• Designed for Enterprise use
• Visualize AWS CloudFormation
Script
• Estimating Costs
• Monitor Cloud Architecture
Deployment
• Security Group Change Alert
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Integration with AWS
CloudTrail

17. Q&A

18. Please give us your feedback on this
presentation
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19. Appendix
Demo Backup slides in case of network issues

20. Designed for Enterprise

21. Visualize AWS CloudFormation Script

22. Estimating Costs

23. Monitor Cloud Architecture Deployment
(1)

24. Monitor Cloud Architecture Deployment
(2)

25. Security Group Change Alert
Video