The question every project team should answer,project management, project manager,

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

3. Introduction
4 Dimensions of Why Statement
Importance of Why Statement
How to Develop a Useful Why State...
5 Ps of Project Branding
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The Question Every Project Team Should Answer
Conclusion & Questions......
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 The Why Statement is an important element in project’s
branding
 Why Statement serves as guideline to all team members
and stakeholders to keep their attentions aligned rather
than to go elsewhere
 Why Statement saves from conflicts and confusion on
pursuing the team members or project leaders
 The Why Statement serves as useful tool that aligns the
efforts of team members

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 It keeps focused both the projects leaders and
stakeholders
 It helps to maintain support through all project branding
phases from pitch to payoff.
 Why Statement compels the decision makers to listen the
rest of the story regarding the value and worth of project
to organization
 It plays vital role to ensure that project activities will be
useful to fix the core business issues

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 It keeps the team focused and tracked as per planning
 Why Statement is important to keep engaged all
stakeholders at a single platform
 Provides the strong reason to the organization to clinch
the project
 It helps to ensure the help throughout the project from
the whole organization

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 Why Statement helps as evaluating the performance
 Highlights whether the progress to date will help to
address the underlying issues or not
 To maintain project momentum it helps as a cry rallying

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

10. “Why”
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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 If you’re travelling to an unfamiliar location,
you wouldn’t leave home without a big red
circle around you destination on either a
physical or virtual map
 If the project plan is the heartbeat of a solid project
management methodology, the scope statement is the
breath...
 In many corporate projects, team members can’t explain the
point of what they are doing and that increases the
likelihood of failure.

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 Why statement helps as evaluating the performance
 Highlights whether the progress to date will help to
address the underlying issues or not
 To maintain project momentum it helps as a cry rallying
 Without a solid why statement a project team can
become overwhelmed by conflict and confusion
“Why”

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
“Why”
 A project without a clear and compelling why can lead to:
 Wasted effort
 Missed project objectives,
 Dissatisfied clients,
 Poor business performance,
 Demoralized team members and
 Damage to the reputations of the team leader and the
project

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
“Why”
 Producing a good why statement often requires both a lot
of work and heated debate. A structured discussion
focusing on four key dimensions which can speed up the
process...
 Identity
 Location
 Timing
 Measurability

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 The first question, identity, requires that the problem be
clearly stated. For identifying problem Ask What?
 What happened or will happen?
 What are the symptoms?
 What are the consequences to others?
 What circumstances surround the occurrence of the
problem?
 What is not functioning as desired?

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 Location is the second dimension of an effective why
statement for identifying location:
ASK WHERE
 Where is the problem occurring?
 Where did it or will it have an impact?

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 The third dimension, timing, involves specifying time line
of problem. For identifying time:
ASK WHEN
 When did it or will it happen?
 When did it first occur? and how long it is likely to persist
if no action is taken

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 Magnitude is the fourth dimension and speaks to the
significance and scale of the issue: to identify magnitude:
ASK HOW
 How big is the problem in measurable terms?
 How long will it persist.

18.  The Why Statement is an essential element in any project’s
brand. Without a solid why, a team can become overwhelmed
by conflict and confusion, and all-important supporters can and
will direct their attention elsewhere.
 A project’s brand determines its reputation in the organization
and influences the level of resource investment, voluntary effort
and “buzz” surrounding the initiative.
 Solid project branding occurs in five interrelated stages, which
we call the “Five Ps of Project Branding.” The why statement
plays an important role at each stage.
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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

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The Question Every Project Team Should Answer
 1. Project Pitch
 2. Project Plan
 3. Project Platform
 4. Project Performance
 5. Project Payoff
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
Project
Pitch
Plan
PlatformPerformance
Payoff

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The Question Every Project Team Should Answer
 Key Action
The reason for the project is articulated and sold.
 Outcome
Decision makers and team members are convinced
the project will deliver value to the organization.
 The Value of Why
A project pitched with a clear and compelling why will inspire
people to feel the project is worth the time and effort.
1. Project Pitch
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

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The Question Every Project Team Should Answer
 Key Action
Project planning is competent,
transparent and inclusive.
 Outcome
All stakeholder are confident of and committed to the
project.
 The Value of Why
Ensures activities will address the core business problem.
Keeps the team focused and on track during planning.
2. Project Plan
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

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The Question Every Project Team Should Answer
 Key Action
The project is officially launched with a level of fanfare and
formality appropriate for the project and the organization.
 Outcome
Project and team have credibility and legitimacy with key
stakeholders.
 The Value of Why
◦ Provides the reason for the rest of the organization to
hold the project.
◦ Engages all stakeholders. Ensures support throughout the
organization.
3. Project Platform
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

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The Question Every Project Team Should Answer
 Key Action
The project is delivered with transparent results and
effectively recovers from setbacks.
 Outcome
There are no surprises for stakeholders, who remain aware,
engaged and supportive.
 The Value of Why
◦ Is the measure against which performance is evaluated.
◦ Highlights whether progress to date has (or will) resolve the
underlying problem. Serves as a rallying cry to maintain
project momentum.
4. Project Performance
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

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The Question Every Project Team Should Answer
 Key Action
Definitive close of the project and dissemination of proof of
project promise and lessons learned.
 Outcome
Stakeholders are aware of the project’s conclusion and
contributions.
 The Value of Why
◦ Is the definitive benchmark of project completion.
◦ Provides the baseline from which the project’s proof of
promise is presented.
5. Project Payoff
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 Project Charter and Scope related questions
 Project Time Constraints related questions
 Project Cost Management related questions
 About Project and Project Team Productivity
related questions

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 What did the project team accomplish this week?
 What does the project team need to accomplish
next week?
 What’s the current status of project issues?

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 Every project should must have a solid Why Statement to
give guideline and shows the clear picture of project to
each stakeholder of the project.
 Many projects fail because they are launched without a
clearly articulated reason why they’re being pursued.

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
 Without a clear vision, a project team can become
overwhelmed by conflict and confusion.
 Exploring the four dimensions of a compelling
“Why Statement” can improve a project’s chances of
success.

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
Last Words of Thinking / Future research dimension
What Are The Questions Which a Project Manager Should
Never Ask to his/her Team or Any of Project Stakeholder(s).

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan

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The Question Every Project Team Should Answer
Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan