The document discusses how new technologies and social media have changed how information is shared and consumed. It notes that there are now over 1 billion internet devices and people are accessing information through various platforms like websites, apps, television, radio, magazines, and social media. While it is easier than ever to reach large audiences, connecting with them is challenging. The emergence of new media has implications for how organizations share messages, especially religious groups, and opportunities to leverage these channels to reach wider audiences.