In this video, we show you how to leverage video to create engaging content and generate Sales with content ANYONE can create with a smartphone and a great idea.

1. The Power of Video
How to Leverage Video to Create Engaging Content and Generate Sales
John D. Saunders

2. 45%of people watch more than an hour of Facebook or
YouTube videos a week.

3. 72Is the number of hours of video uploaded to YouTube
every 60 seconds.

4. 92%of mobile video viewers share videos with others.

5. 1200%Social video generates 1200% more shares than text and
images combined.

7. THE BREAKDOWN

8. The Breakdown
Video EquipmentTypes of Video Making Money with Video
Video Case Studies Ideal Video Optimization My Gear

9. TYPES OF VIDEO

10. Video Types - Value-Based Information
Industry Related Content
Based on your career, promote content that
provides VALUE to your ideal consumer
Content Ideas
● Realtor - Favorite Communities, Home
Purchase Tips
● Teacher - Education Hacks, Top
Resources
● Accountant - Tips for Saving Money,
Ways to Improve Credit

11. Video Types - Daily Vlog
“Day in the Life” Type of Content
While intensive to execute, it can be
rewarding to your customer base
Content Ideas
● Business Trip Behind-the-Scenes
● “Fly-on-the-Wall” Meeting
● Daily Walkthrough

12. Video Types - Interview
Interview Content
Alleviates the stress of “original content”
and allows you to leverage other
fanbases
Content Ideas
● Interview Entrepreneurs in Your
Space
● Interview Your Favorite Vendors
and Other Entrepreneurs
Providing Value

13. Video Types - Webinar
Webinar Content
Webinars provide value, are low-cost
and only require you to leverage your
email list.
Content Ideas
● Monthly Strategic Recap
○ Q&A Session
○ Presentation
○ Content Recap

14. Video Types - Livestream
Instagram Live / Facebook Live
Leverage Livestream for
time-relevant content to provide
a glimpse in real-time
Content Ideas
● Event Coverage
● Presentation Footage
● Q&A Session

15. MAKING MONEY WITH VIDEO

16. Monetization
What is it?
YouTube places ads inside or near your
video. After Signing up for an AdSense
account, you can earn revenue that is
generated from the ads.
How to Make Money
You don’t make money based on the
amount of views you have. You make
money based on people’s engagement
with the ad.

17. Affiliate Links
What is it?
When you share specific services in the
form of an affiliate link and users
purchase products from the merchant,
you get a commission from each of the
sales you generate.
How to Make Money
Share products that you use to improve
your business

18. Direct Inquiries
What is it?
Creating STELLAR content that
causes users to react by
contacting you directly
How to Make Money
● Prospect Potential Clients
● Leverage Video Content in
Prospect Emails

19. VIDEO EQUIPMENT

20. The Video Starter Pack
Recording Items
● Smartphone (1080p Video)
● Great Lighting
● Yeti Mic
○ or Lapel Mic (for mobile)
● Mobile Tripod
Editing Items
● iMovie
● LightWorks

21. The Video Professional Pack
Recording Items
● DSLR Camera
○ Canon / Sony
● Shotgun Mic
● Tripod
● Lapel Mic
● Lighting Kit
Editing Items
● iMovie
● Adobe Premiere

22. Video Locations
Where Should You Record?
● Well-Lit Office
● Sunny Location (Lapel Mic)
● Home Office
● On-the-Go
Tips on Background
● Keep the background clear of
distractions
● Use a lapel mic

23. VIDEO CASE STUDIES

24. Gary Vaynerchuk
Who Are They?
Gary is the owner of VaynerMedia, an
ad agency. He chronicles his daily life,
provides tips and tricks and runs a
100m revenue company
How He Leverages Video
● Promotes “AskVee” Show
● Promoted Daily Vlog Series

25. Marques Brownlee
Who Are They?
Tech blogger who reviews upcoming
tech for users. With more than 3m+
followers, he’s the best on YouTube
How He Leverages Video
● Tech Reviews
● Q&As
● Tech Observations

26. 5Four Digital
Who Are They?
Marketing Strategy Blog Hosted by
John D. Saunders
How He Leverages Video
● Marketing Tips
● Interviews
● Webinars

27. IDEAL VIDEO OPTIMIZATION

28. Optimizing Video
How to Optimize Video Content
● Write An Awesome Description
● Create a Detailed Title
● Provide VALUE
● Transcribe Your Video Content
● Promote on Social Channels
● Include a Custom Thumbnail

29. MY GEAR

30. My Gear
DSLR Camera - Canon SL1 | $469.99
Shotgun Mic - TAKSTAR SGC-598 | $30.99
Tripod - Tripod for All | $26.95
Lapel Mic - Professional Grade Lavalier | $19.99
Lighting Kit - LimoStudio | $55.99

31. LINKS

32. The Links
Download Presentation - bit.ly/vidbiz411
5Four Digital YouTube Channel
Online Website Development Course
Follow:
@JohnDSaunders = Instagram / Twitter
@5FourDigital = Instagram / Twitter