The power of the web to engage with consumers - Ray Algar December 2008
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This presentation discusses the rise of online consumer collaboration. The presentation was for senior members of the UK Fitness Network at their December 2008 meeting
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The power of the web to engage with consumers - Ray Algar December 2008
- 1. Start the digital dialogue The power of the web to engage with consumers © Ray Algar – Oxygen Consulting 2008
- 2. Themes we will explore
- 3. How consumers now collaborate online
- 4. How consumers now buy
- 5. Companies used to just shout and interrupt consumers
- 6. Companies used to just shout and interrupt consumers One way for news flow about brands
- 7. Consumers found it difficult to be heard
- 8. The web changed the rules
- 9. UK Broadband Penetration 2005 2007 2010 35.5 % 55.6 % 64.4 % Source: Gartner 2006
- 10. Printing press for everyone
- 13. How we now buy
- 14. Business is now open
- 15. Consumers love this new power
- 16. Blogging enthusiastically for 3 years
- 17. They all have an opinion
- 18. Strong opinions
- 20. It influenced the next US President
- 22. The online conversation about health clubs
- 25. “ It has a great range of facilities available, staff are really friendly and helpful, I would thoroughly recommend it”
- 26. “ The Management team are extremely poor, they only have their own interests at heart and do not support the members”
- 28. “ Because I supposedly didn't give 30 days' written notice, I'm being forced to pay another month for a membership I'm not using”
- 29. Positive opinion Negative opinion Current members 40% 60%
- 30. Positive opinion Negative opinion Past members 5% 95%
- 31. Positive opinion Negative opinion Prospective members 47% 53%
- 32. Would you recommend this club to your family and friends?
- 33. 1 in 10 (10%) promoter rate for 6 large private club chains
- 34. 22% highest chain
- 35. 7% lowest chain
- 36. Little positive word of mouth
- 37. Creating an online BUZZ
- 38. What consumers are talking about
- 40. SOCIAL MEDIA
- 42. New ways to engage with consumers
- 46. The next step for UKFN
- 47. Define the UKFN cause
- 48. What are the UKFN online objectives?
- 49. Start small and do it well
- 50. Commit 100%
- 51. Who is Ray Algar?
- 52. Questions