The document discusses engaging seniors online through data-driven segmentation and targeting. It provides 6 insights: 1) Engaging seniors online is challenging as they prefer offline interactions; 2) Seniors ages 55-65 and 66+ behave differently and should be segmented; 3) Segmenting by age shows purchasing differences; 4) Senior online purchasing is increasing slightly each year; 5) Target offers based on what each age group buys most; 6) Let data drive targeted senior segmentation strategies. The document advocates using data to understand senior customers and cater marketing appropriately to different senior segments.
- Provide educational content on our social channels throughout the year focused on longevity and healthy living. This helps keep members engaged and keeps their health top of mind.
- Leverage community advocates and crowdsourced discussions to connect members and allow them to support each other. Members can ask questions that are answered by advocates or other members.
- Use social media to evolve their retention strategy and create engagement that can't be matched by email alone. This leads to higher rescreening rates and word-of-mouth marketing as members share their experiences.
Cashrewards delivers 1% of all Australian retailCashrewardsAU
This is what we do. Cashrewards.com.au is the fastest growing shopping community in Australia. We are now delivering $20M a month in sales for the largest brands including eBay, David Jones, Expedia, Coles, Woolworth's. Our aim is to disrupt shopping in Australia and give over 2M Australians more cash rewards than any other loyalty site in the country per capita, providing our customers wildly superior community support that delivers happiness in every interaction.
This document discusses the evolving role of mail in the charity sector marketplace. It provides data showing that charitable giving has grown after declining years, with younger audiences giving more. Mail remains the most popular communication channel for charities, accounting for 58% of charity advertising spend. Several case studies are presented that demonstrate the effectiveness of targeted mail and door drops in acquiring new donors and fundraising for various charities.
You'll need a Groupon only up until You are a Groupon!Melvin Jose
Fun Deals empowers the common consumer to make a big deal out of a no deal at the price and time of their choosing. It lets you post images/videos around a deal that you so badly want to crack and lets your friends know about your smart endeavor; while we get the dealer on board for you to nail it! We are group buying in the literal sense- a smart group decides what to buy, when and at what price.
Our effort is not only to redefine the consumer experience in the eCommerce space but also to transform the business model of this mostly linear industry.
For Love or Money 2016_ExecSummary_FINALAdam Posner
This document provides an executive summary of a research study on Australian loyalty programs and their impact on customer loyalty. Some key findings from the study include:
1) Membership in loyalty programs remains steady, with 82% of Australians enrolled in at least one program. On average, members belong to 3.9 programs.
2) Engagement with loyalty programs is changing, with members being less actively engaged with all of their programs but more engaged with most programs.
3) The top 10 most mentioned loyalty programs doing a very good job according to members are Coles/flybuys, Woolworths Rewards, Qantas Frequent Flyer, Virgin Velocity, MYER one, Priceline Sister
Digital, and mobile specifically, has had a massive impact on how consumers manage their finances—that’s for sure. However, while digital and mobile bank self-service offerings are most popular, new research finds that physical bank branches remain an important touch point.
New movers typically spend around $9,000 on goods, services, and financial products after moving. A survey of 740 recent movers found that nearly three-quarters make major purchases like furniture, appliances, and electronics, with most decisions occurring within two months before or after the move. Common influences on purchase decisions include visiting vendors in person, recommendations from friends and family, and internet searches. Marketers should target new movers around the time of their move to influence major spending.
- Provide educational content on our social channels throughout the year focused on longevity and healthy living. This helps keep members engaged and keeps their health top of mind.
- Leverage community advocates and crowdsourced discussions to connect members and allow them to support each other. Members can ask questions that are answered by advocates or other members.
- Use social media to evolve their retention strategy and create engagement that can't be matched by email alone. This leads to higher rescreening rates and word-of-mouth marketing as members share their experiences.
Cashrewards delivers 1% of all Australian retailCashrewardsAU
This is what we do. Cashrewards.com.au is the fastest growing shopping community in Australia. We are now delivering $20M a month in sales for the largest brands including eBay, David Jones, Expedia, Coles, Woolworth's. Our aim is to disrupt shopping in Australia and give over 2M Australians more cash rewards than any other loyalty site in the country per capita, providing our customers wildly superior community support that delivers happiness in every interaction.
This document discusses the evolving role of mail in the charity sector marketplace. It provides data showing that charitable giving has grown after declining years, with younger audiences giving more. Mail remains the most popular communication channel for charities, accounting for 58% of charity advertising spend. Several case studies are presented that demonstrate the effectiveness of targeted mail and door drops in acquiring new donors and fundraising for various charities.
You'll need a Groupon only up until You are a Groupon!Melvin Jose
Fun Deals empowers the common consumer to make a big deal out of a no deal at the price and time of their choosing. It lets you post images/videos around a deal that you so badly want to crack and lets your friends know about your smart endeavor; while we get the dealer on board for you to nail it! We are group buying in the literal sense- a smart group decides what to buy, when and at what price.
Our effort is not only to redefine the consumer experience in the eCommerce space but also to transform the business model of this mostly linear industry.
For Love or Money 2016_ExecSummary_FINALAdam Posner
This document provides an executive summary of a research study on Australian loyalty programs and their impact on customer loyalty. Some key findings from the study include:
1) Membership in loyalty programs remains steady, with 82% of Australians enrolled in at least one program. On average, members belong to 3.9 programs.
2) Engagement with loyalty programs is changing, with members being less actively engaged with all of their programs but more engaged with most programs.
3) The top 10 most mentioned loyalty programs doing a very good job according to members are Coles/flybuys, Woolworths Rewards, Qantas Frequent Flyer, Virgin Velocity, MYER one, Priceline Sister
Digital, and mobile specifically, has had a massive impact on how consumers manage their finances—that’s for sure. However, while digital and mobile bank self-service offerings are most popular, new research finds that physical bank branches remain an important touch point.
New movers typically spend around $9,000 on goods, services, and financial products after moving. A survey of 740 recent movers found that nearly three-quarters make major purchases like furniture, appliances, and electronics, with most decisions occurring within two months before or after the move. Common influences on purchase decisions include visiting vendors in person, recommendations from friends and family, and internet searches. Marketers should target new movers around the time of their move to influence major spending.
The document summarizes the results of a market research survey of micro-businesses in the Farnham area. It finds that most micro-businesses are sole proprietorships or have fewer than 4 employees and work from home or in multiple locations. These micro-businesses make good use of coffee shops, spending an average of £5-10 per week, and prefer sitting over takeaway. The businesses are highly engaged with technology, having websites and using social media, though many want access to more digital skills training. An overwhelming majority expressed interest in a "Business Café" that would provide workspace and services for local micro-businesses.
1) Marketing efforts continue to struggle as effectiveness of delivering quality leads drops while costs rise due to increased competition, data, and consumer annoyance with online ads.
2) While the internet is important, balancing traditional and online media is key as many quality leads still originate from offline sources like direct mail triggering online responses.
3) Targeting the mass affluent is important as they are responsible for the majority of spending and more likely to purchase. Consistent, personalized multi-channel marketing keeping your brand top of mind at all stages of the buyer's journey is needed to generate ongoing leads.
This document discusses how affiliate payment experiences can impact retention and growth for affiliate networks. It highlights that payment issues are a top reason affiliates choose or abandon networks. The document advocates that networks optimize payments by focusing on trust, service, communication and innovation - such as seamlessly tying performance to payments, offering payment choice, automating notifications, and going above and beyond with programs like early payments. This will help networks better manage the entire affiliate lifecycle and optimize their operations.
7 Ways to Get Your Web Visitors to Act and Love You!RedEngine Digital
Liz Murphy from RedEngine Digital talked conversion of Web visitors with Kelly Townsend from HSUS at the 2012 Bridge Conference. Follow us @redengine [ http://twitter.com/redengine ].
Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg
Subscription Services in the Context of Market Trends, presented by Jonathan Stolper, SVP Nielsen Book Americas, at Making Information Pay 2014, a track of IDPF's Digital Book 2014 at Book Expo America, on May 29, 2014
Nielsen global connected commerce report january 2017clara lila
The document discusses online grocery shopping trends globally. It finds that while durable categories like fashion and travel dominate online purchases currently, consumable categories like personal care, meal kits, and packaged groceries are growing in popularity. Fresh groceries have more barriers to online adoption. Innovative fulfillment options beyond just home delivery, like curbside pickup, could help drive more online grocery shopping. Data from France shows alternative fulfillment there has helped drive strong growth in edible categories like cheese and yogurt being purchased online.
This document provides an overview of direct mail marketing. It discusses that over $60 billion is spent annually on direct mail because it works by targeting specific audiences. Key points covered include the attributes of direct mail like flexibility, measurability, and building customer relationships. It also discusses important considerations for direct mail like list selection, offer design, and package elements. The goal is to provide relevant information and incentives to motivate the desired customer action.
Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of retailers.
For more information, visit http://dupress.com/articles/holiday-retail-sales-2014
The document discusses the major changes occurring in marketing due to empowered consumers and new technologies. It refers to this change as the "Marketing Tsunami". Key points of change include frugal consumers, consumers trusting each other over advertisers via social media, and expecting more from brands. While some brands see social media as the answer, it really requires addressing underlying product/service issues first. Overall, it means marketing must collaborate more with customers in new ways and meet higher expectations during a time of budget constraints.
The document discusses challenges facing Canadian retailers in creating personalized customer experiences. It outlines that Canadian shoppers now expect seamless omni-channel experiences but many retailers struggle to understand customers and integrate channels. The report advocates that retailers must refocus on customers by analyzing their shopping journeys and using insights from engagement to improve loyalty programs and personalization.
Influencer Marketing : COVID-19 Stay-at-Home Impacts on Consumption TrendsTed Murphy
IZEA surveyed over 1,000 US internet users confined to their homes to understand changing consumer behaviors during COVID-19 lockdowns. Key findings include: 45% purchased non-essential items; 26% are researching new products more; 23% plan to subscribe to meal kit services; and 36% plan to use grocery/retail delivery or curbside pickup. Social media users and influencers are more likely to purchase online and use delivery services.
The document discusses future trends that may impact sports participation. It begins with an introduction to Future Foundation, an organization that analyzes consumer trends. It then covers three key areas: [1] Current levels of sports participation are declining slightly but e-commerce sales of sports goods are increasing. [2] Children view exercise as important for health but interest declines with age. [3] Emerging consumer trends like gamification, social media use, self-quantification, and an emphasis on physical appearance may influence future sports participation if sports adapt to these trends.
Future consumer trends will impact sports participation. Play, performative leisure, and the quantified self trends may influence how sports are played and marketed to incorporate fun and social sharing elements. The perfection of the body trend means sports must communicate health and appearance benefits. New technologies from wearables to 3D printing will change sports, while short attention spans require novelty and incentives to motivate participation. The future of sports depends on adapting to these shifting consumer trends.
The document summarizes key findings from a global survey of nearly 23,000 online shoppers conducted by PwC on consumer shopping behaviors and retail trends. Some of the main points from the summary are:
1) Chinese consumers are early adopters of new shopping behaviors like mobile commerce and provide insight into future global trends. What is popular in China now will become more widespread globally in the coming years.
2) While consumers prioritize value, price remains very important across all income levels and countries. However, value also incorporates intangibles like convenience and trust in addition to just price.
3) Affordability is a major driver of shopping decisions due to slow global economic growth. Consumers are
Online sales increased significantly on Thanksgiving and Black Friday in 2012 compared to 2011. Mobile shopping surged, with the iPad driving the most mobile traffic. While consumers spent more overall, they shopped more frequently to take advantage of deals and free shipping, resulting in smaller average order values and fewer items per order. Department stores, health and beauty, and home goods saw strong sales growth over Black Friday 2011. Apparel sales also increased by 17.5% year-over-year.
Road to direct mail marketing presentation (8.6.16)Ben Collier
Whether you’re just starting out with marketing through direct mail, new to your business where direct mail is already a key part of your strategy, or a seasoned direct mail marketer looking for tips and tricks to refine and improve your campaigns, the aim of this workshop was for you to leave armed with heaps of valuable information and a clear step by step approach which will help you build and launch an effective, responsive and cost-effective direct mail strategy.
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
The Charitable Economy is Thriving
Point-of-Sale charitable campaigns are alive and well. According to America’s Charity Checkout Champions Report, over 77 groups with million-dollar point-of-sale campaigns raised $388 million in 2014, and over $3.88 billion throughout the last three decades.
However, with advancements in technology, the continued rise of online shopping and current campaign saturation in the marketplace, how should we evolve this decades-old fundraising tactic to thrive successfully in 2020 and beyond?
Catalist conducted an online consumer research study in April 2016 of over 1700 Americans aged 18 and older.
Participants were of varying gender, geographic location, economic status and ethnicity. The margin of error associated with the total sample 2.5% with a 95% level of confidence.
The Results: inspiring, thought-provoking and groundbreaking. To us, they unveil five key revelations that will fuel progressive charitable campaigns at the register.
The Next Generation of Canadian Giving AFP Manitobahjc
This document summarizes the findings of a study on generational giving trends in Canada. The study found that while baby boomers currently give the most money to non-profits annually, younger generations are emerging as an important source of donations. Generational preferences for causes, donation methods, and communication channels were identified to help non-profits adapt their fundraising strategies to different age groups. Specific recommendations are provided to better engage Generation X donors and appeal to Generation Y supporters through online giving programs.
The document discusses 5 key things organizations can do with a CRM:
1. Use analytics of donor data like giving scores to target fundraising more effectively.
2. Focus on donor acquisition through various online and offline engagement opportunities to build the donor base.
3. Implement a donor lifecycle approach to cultivate donors through coordinated multi-channel communications.
4. Leverage integrated online surveys and petitions to uncover new donor prospects like legacy or major gift leads.
5. Analyze reporting to determine the most effective fundraising activities and allocate limited resources accordingly.
The document summarizes the results of a market research survey of micro-businesses in the Farnham area. It finds that most micro-businesses are sole proprietorships or have fewer than 4 employees and work from home or in multiple locations. These micro-businesses make good use of coffee shops, spending an average of £5-10 per week, and prefer sitting over takeaway. The businesses are highly engaged with technology, having websites and using social media, though many want access to more digital skills training. An overwhelming majority expressed interest in a "Business Café" that would provide workspace and services for local micro-businesses.
1) Marketing efforts continue to struggle as effectiveness of delivering quality leads drops while costs rise due to increased competition, data, and consumer annoyance with online ads.
2) While the internet is important, balancing traditional and online media is key as many quality leads still originate from offline sources like direct mail triggering online responses.
3) Targeting the mass affluent is important as they are responsible for the majority of spending and more likely to purchase. Consistent, personalized multi-channel marketing keeping your brand top of mind at all stages of the buyer's journey is needed to generate ongoing leads.
This document discusses how affiliate payment experiences can impact retention and growth for affiliate networks. It highlights that payment issues are a top reason affiliates choose or abandon networks. The document advocates that networks optimize payments by focusing on trust, service, communication and innovation - such as seamlessly tying performance to payments, offering payment choice, automating notifications, and going above and beyond with programs like early payments. This will help networks better manage the entire affiliate lifecycle and optimize their operations.
7 Ways to Get Your Web Visitors to Act and Love You!RedEngine Digital
Liz Murphy from RedEngine Digital talked conversion of Web visitors with Kelly Townsend from HSUS at the 2012 Bridge Conference. Follow us @redengine [ http://twitter.com/redengine ].
Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg
Subscription Services in the Context of Market Trends, presented by Jonathan Stolper, SVP Nielsen Book Americas, at Making Information Pay 2014, a track of IDPF's Digital Book 2014 at Book Expo America, on May 29, 2014
Nielsen global connected commerce report january 2017clara lila
The document discusses online grocery shopping trends globally. It finds that while durable categories like fashion and travel dominate online purchases currently, consumable categories like personal care, meal kits, and packaged groceries are growing in popularity. Fresh groceries have more barriers to online adoption. Innovative fulfillment options beyond just home delivery, like curbside pickup, could help drive more online grocery shopping. Data from France shows alternative fulfillment there has helped drive strong growth in edible categories like cheese and yogurt being purchased online.
This document provides an overview of direct mail marketing. It discusses that over $60 billion is spent annually on direct mail because it works by targeting specific audiences. Key points covered include the attributes of direct mail like flexibility, measurability, and building customer relationships. It also discusses important considerations for direct mail like list selection, offer design, and package elements. The goal is to provide relevant information and incentives to motivate the desired customer action.
Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of retailers.
For more information, visit http://dupress.com/articles/holiday-retail-sales-2014
The document discusses the major changes occurring in marketing due to empowered consumers and new technologies. It refers to this change as the "Marketing Tsunami". Key points of change include frugal consumers, consumers trusting each other over advertisers via social media, and expecting more from brands. While some brands see social media as the answer, it really requires addressing underlying product/service issues first. Overall, it means marketing must collaborate more with customers in new ways and meet higher expectations during a time of budget constraints.
The document discusses challenges facing Canadian retailers in creating personalized customer experiences. It outlines that Canadian shoppers now expect seamless omni-channel experiences but many retailers struggle to understand customers and integrate channels. The report advocates that retailers must refocus on customers by analyzing their shopping journeys and using insights from engagement to improve loyalty programs and personalization.
Influencer Marketing : COVID-19 Stay-at-Home Impacts on Consumption TrendsTed Murphy
IZEA surveyed over 1,000 US internet users confined to their homes to understand changing consumer behaviors during COVID-19 lockdowns. Key findings include: 45% purchased non-essential items; 26% are researching new products more; 23% plan to subscribe to meal kit services; and 36% plan to use grocery/retail delivery or curbside pickup. Social media users and influencers are more likely to purchase online and use delivery services.
The document discusses future trends that may impact sports participation. It begins with an introduction to Future Foundation, an organization that analyzes consumer trends. It then covers three key areas: [1] Current levels of sports participation are declining slightly but e-commerce sales of sports goods are increasing. [2] Children view exercise as important for health but interest declines with age. [3] Emerging consumer trends like gamification, social media use, self-quantification, and an emphasis on physical appearance may influence future sports participation if sports adapt to these trends.
Future consumer trends will impact sports participation. Play, performative leisure, and the quantified self trends may influence how sports are played and marketed to incorporate fun and social sharing elements. The perfection of the body trend means sports must communicate health and appearance benefits. New technologies from wearables to 3D printing will change sports, while short attention spans require novelty and incentives to motivate participation. The future of sports depends on adapting to these shifting consumer trends.
The document summarizes key findings from a global survey of nearly 23,000 online shoppers conducted by PwC on consumer shopping behaviors and retail trends. Some of the main points from the summary are:
1) Chinese consumers are early adopters of new shopping behaviors like mobile commerce and provide insight into future global trends. What is popular in China now will become more widespread globally in the coming years.
2) While consumers prioritize value, price remains very important across all income levels and countries. However, value also incorporates intangibles like convenience and trust in addition to just price.
3) Affordability is a major driver of shopping decisions due to slow global economic growth. Consumers are
Online sales increased significantly on Thanksgiving and Black Friday in 2012 compared to 2011. Mobile shopping surged, with the iPad driving the most mobile traffic. While consumers spent more overall, they shopped more frequently to take advantage of deals and free shipping, resulting in smaller average order values and fewer items per order. Department stores, health and beauty, and home goods saw strong sales growth over Black Friday 2011. Apparel sales also increased by 17.5% year-over-year.
Road to direct mail marketing presentation (8.6.16)Ben Collier
Whether you’re just starting out with marketing through direct mail, new to your business where direct mail is already a key part of your strategy, or a seasoned direct mail marketer looking for tips and tricks to refine and improve your campaigns, the aim of this workshop was for you to leave armed with heaps of valuable information and a clear step by step approach which will help you build and launch an effective, responsive and cost-effective direct mail strategy.
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
The Charitable Economy is Thriving
Point-of-Sale charitable campaigns are alive and well. According to America’s Charity Checkout Champions Report, over 77 groups with million-dollar point-of-sale campaigns raised $388 million in 2014, and over $3.88 billion throughout the last three decades.
However, with advancements in technology, the continued rise of online shopping and current campaign saturation in the marketplace, how should we evolve this decades-old fundraising tactic to thrive successfully in 2020 and beyond?
Catalist conducted an online consumer research study in April 2016 of over 1700 Americans aged 18 and older.
Participants were of varying gender, geographic location, economic status and ethnicity. The margin of error associated with the total sample 2.5% with a 95% level of confidence.
The Results: inspiring, thought-provoking and groundbreaking. To us, they unveil five key revelations that will fuel progressive charitable campaigns at the register.
The Next Generation of Canadian Giving AFP Manitobahjc
This document summarizes the findings of a study on generational giving trends in Canada. The study found that while baby boomers currently give the most money to non-profits annually, younger generations are emerging as an important source of donations. Generational preferences for causes, donation methods, and communication channels were identified to help non-profits adapt their fundraising strategies to different age groups. Specific recommendations are provided to better engage Generation X donors and appeal to Generation Y supporters through online giving programs.
The document discusses 5 key things organizations can do with a CRM:
1. Use analytics of donor data like giving scores to target fundraising more effectively.
2. Focus on donor acquisition through various online and offline engagement opportunities to build the donor base.
3. Implement a donor lifecycle approach to cultivate donors through coordinated multi-channel communications.
4. Leverage integrated online surveys and petitions to uncover new donor prospects like legacy or major gift leads.
5. Analyze reporting to determine the most effective fundraising activities and allocate limited resources accordingly.
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...CharityComms
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document summarizes key takeaways from speakers at the Fortune Magazine Leadership Summit in 2015. The summaries are:
- Verne Harnish recommended that companies write a book to build credibility and ask competitors what they are launching daily.
- Christine Comaford discussed neuroscience leadership, trust building, individual development plans, and engaging company culture.
- Additional speakers discussed topics like branding, newsjacking, subscription business models, and how to hook customers.
The document then provides more detailed summaries of Christine Comaford's presentation on using neuroscience to build a high-trust "Smart Tribe" culture through ensuring safety, belongingness, and employee motivation. Tools for leaders are outlined for mission
This document discusses the results of a survey of over 3000 loyalty program members. It finds that:
1) Customers want relevant communications from brands on their own terms, rather than frequent emails, and will disengage if their expectations are not met.
2) Younger customers prefer rewards like prize draws and partner offers, while older customers prefer exclusive access and previews.
3) Not all customers are active on social media, so brands should use a variety of channels for communications.
4) Loyalty programs are still effective at increasing customer spending, though the relationship varies by age.
Omni-Channel Retail : Bridging the digital and brick & mortar divide to drive...Adrian Teo
Over the last decade, brick-and-mortar retailers have been forced to deal with the Internet and the broadband communications revolution. Internet ubiquity, personal technology adoption, and e-commerce growth have produced a new consumer behavior—cross-channel shopping. In this environment, consumers hop from one channel to another throughout the shopping journey looking for the best deal (eg. showrooming). There’s no doubt that the invasion of retail stores by these mobile enablers of virtual shopping has been costly. Not just in sales, but in customer loyalty, too.
In the Singapore context, rising rents (40 – 50% of total sales) and labour cost is forcing retailers to review their retail and digital strategy. Specifically, how digital can be leveraged to drive engagement, footfall and sales – to augment traditional retail in a holistic manner.
Tao of Shop is an Omni-Channel Retail platform that enables any shop / mall / F&B operator to Engage, Sell, Reward and Service consumers on their digital and physical stores.
1. Fully integrated digital solution – engage your customers with News, Coupons, eCommerce and Rewards via your own branded website, mobile apps and social media.
2. Indoor or micro location capability that integrates mobile with your brick and mortar outlets. You can now accurately identify customers in-store (without the need to open the mobile application) - enabling you to reward for footfall and engage them with personalized coupons and messages.
3. An automated marketing & retail recommendation engine with insights to your customer database – giving you the capability to automate personalize sales and marketing based on customers’ profiles, transaction history and location.
Making the case. Making the case for comms, workshop, 22 October 2014.CharityComms
This document discusses the challenges of marketing for charities compared to commercial brands. It notes that charities have fewer resources and must appeal to causes, beneficiaries, donors, and influencers rather than just customers and competitors. The document also shows data on marketing spending, with commercial brands spending much more than top charities. It advocates that charities should focus on increasing their penetration of the "Middle Ground" population, who donate occasionally but could give more. The case study of Prostate Cancer UK is presented as an example of a successful campaign that improved awareness, engagement, and donations through an effective media strategy.
Rocketing Census, Occupancy and Marketing Success for Senior Living - SMASH 2014Nextpoint
Imagination CEO Jim Meyers explains why content marketing that considers the unique needs of seniors and senior care decisionmakers forges strong relationships that drive high occupancy rates for senior living communities.
Includes a case study with nonprofit senior living community provider be.group, in which a rebuilding of the company's website sparked a 700 percent increase in new leads.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
Understanding financial consumersretail banking, digital banking, omni-channe...CGI
The document summarizes the findings of a survey on financial consumer trends in the digital era. Key findings include:
1) The majority of consumers want omni-channel access to services and to be rewarded for their business. Top wants are rewards, account access, personalized service, wealth advice and spending insights.
2) Satisfaction levels are low for rewards, wealth advice and spending insights. Over half would consider switching for better services.
3) Top reasons for switching banks are poor service, better rates elsewhere, and security concerns.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
Sixth Annual 2015 Shopper Experience Study: One True Channel Focusing on the...Cognizant
- The study found that nearly half of shoppers make an online purchase at least 2-3 times per month, showing how mainstream digital shopping has become. Mobile commerce is also growing rapidly in importance.
- While stores still account for most sales, digital influences purchasing more than actual online sales reflect. Retailers need to follow customers across channels to understand their experiences.
- Building emotional connections with shoppers through personalized, seamless experiences across channels is now critical for retail success. The report analyzes where retailers succeed and fail at this.
This document discusses how analytics can fuel growth. It covers segmentation, cohorts analysis, and message experimentation. Segmentation involves breaking audiences into groups with similar needs but different behaviors. Cohorts analysis examines retention rates over time to see what tactics are working. Message experimentation tests different marketing messages to increase conversions. The document provides examples of how Netflix, CVS, and Hulu use these techniques and concludes that perception, segmentation, retention, and experimentation are key to growth.
Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping JourneyG3 Communications
A brand can travel with a shopper wherever she roams, from the couch to the car and into the mall. But it is the store that remains the most important part of her shopping journey. Today's smart retailers are embracing that journey by re-imaging their stores as a physical expression of their brand and the center of the omnichannel shopping journey by providing solutions and services that delight shoppers from the minute they enter the store through checkout and beyond.
This optimum experience can be facilitated through key strategies and solutions, around assisted selling in the store, omnichannel fulfillment and social monitoring following the transaction, encouraging the customer to visit the store more and more.
The experience may look something like this: Karen sees a special online and sets up an appointment to go to the store. At the store she is greeted by her personal shopper, who shows Karen the blouse she has chosen, but also presents accessories and shoes. Karen is delighted with the personalized service and easy shopping experience. The purchase, including upsell, is completed on the spot with mobile point of sales capabilities. But that's not the end of the story. After the sale, Karen receives special offers from the store, for herself and friends. They all return for more shopping…and live happily ever after.
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
This document contains a list of 14 single words, each beginning with a different letter, ranging from A to T. The words include various materials, colors, audio equipment and other nouns. Overall, the document presents an alphabetical listing of short single words from different semantic categories.
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This document summarizes key findings from a global consumer banking survey conducted by EY. Some of the main points include:
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2. Convenience through digital banking channels is important to customers, but mobile banking features still lag online banking. Simplifying fees and communications remains a top priority.
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Sereno is a fraud detection solution that uses image analysis and multi-source correlation modeling to identify check fraud. It integrates with existing image processing systems and analyzes check images using multiple recognition engines to flag potential fraud. Sereno reduces false positives and focuses analysts on a small number of suspect transactions. It builds databases of check stock and signatures over time to improve accuracy. Sereno provides cost savings through reduced manual review and losses from fraud while allowing banks to expand their fraud detection capabilities.
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Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
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MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
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Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
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McKinsey’s Digital Transformation Framework
Digital Transformation Compass
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1. The Silent Migration
6 insights into engaging seniors in the online space
Rob Reger,
SVP, Data
Solutions
Epsilon
Kevin Sacher
President
American Mint
Trish Mathe
VP, Database
Marketing
Life Line Screening
Steve Schlumpf
SVP, Marketing
Haband
Denis McSweeney
Director BS&A
AARP
2. How well do you know your seniors?
1. What makes them different?
2. What are the challenges marketers face
when encouraging seniors to transact
online?
3. What opportunities are available
to migrate seniors online and have
them embrace the change?
3. Insight 1: Engaging seniors online is a real challenge
• Studies show that consumers over
65 continue to prefer offline
communications and transactions.
• Epsilon’s Channel Preference Study
has consistently found that direct mail
is the more trustworthy marketing
channel and is preferred by older
audiences.
• Most organizations struggle to
persuade seniors to convert their
offline behaviors to online. How do
you migrate the seniors audience to
the online space?
5. 47% 43% 70%53% 57% 30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Abacus Cooperative
Average
50-65 Year Olds 66+ Year Olds
2010 trends Offline
Online
42% 40% 68%58% 60% 32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Abacus Cooperative
Average
50-65 Year Olds 66+ Year Olds
2011 trends Offline
Online
40% 38% 67%60% 62% 33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Abacus Cooperative
Average
50-65 Year Olds 66+ Year Olds
2012 trends Offline
Online
37% 35% 66%63% 65% 34%
0%
10%
20%
30%
40%
50%
60%
70%
Abacus Cooperative
Average
50-65 Year Olds 66+ Year Olds
2013 trends Offline
Online
The shift in channel preference
6. The online channel is experiencing growth
each year across the board
Overall, more than 60% of purchases
are made online
In the last 4 years, seniors ages 55–65
have increased online shopping by 8%
In the last 4 years, seniors ages 66+
have increased online shopping by 4%
While these are small YOY increases,
the younger senior group’s increase
doubled the older senior group
55 to 65 and 66+ engage differently
Insight 2: Seniors do not all behave equally
7. overall purchase behavior
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
2011 2012 2013
Abacus Cooperative Overall
$ Trans HHs AOV $/HH Trans/HH
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
2011 2012 2013
50-65 Year Olds
$ Trans HHs AOV $/HH Trans/HH
0%
2%
4%
6%
8%
10%
12%
14%
2011 2012 2013
66+ Year Olds
$ Trans HHs AOV $/HH Trans/HH
Key findings:
All KPIs are up over the previous year
co-op wide
The 50-65 year old market is outpacing
the national average in sales growth and
active households
The 66+ year old market is still growing,
but at a slower-than-average rate
8. 55–65 66+
Boomers entering this category
More online savvy
More credit affinity
Universe is still increasing
Boomer migration
Higher life expectancy
Still pay through the mail
Use checks or money
orders
Some as high as 80% (50%
plus the norm in most)
• DTC offers
• Sweepstakes
• Collectibles
• Fundraising
• Publishing
Insight 3: Segmenting your seniors is a good idea
9. 0%
10%
20%
30%
40%
50%
60%
50-65 Year Olds 66+ Year Olds
2010
2011
2012
2013
Both age groups are
comfortable online,
showing growth each
year
The % of households
converting online
is accelerating in
the most recent
12 months
Insight 4: Senior online purchase behavior is increasing!
10. Insight 5: Capitalize on data trends for 50–65 year
olds when targeting online offers
2% growth
Arts & crafts
Collectibles
Backyard gardening
Positive growth
Children’s apparel
Fundraising
Health & wellness
Home décor
Media
Sports
Active wear & outdoor
Gifts
0% growth
Tools & electronics
–4% decline
Senior health goods
11. Insight 5: Capitalize on data trends for 66+ year
olds when targeting online offers
2% growth
Children’s apparel
Gifts
Health & wellness
Home décor
Senior products
Sports
Active wear
Outdoor
Negative
fluctuations
Arts & crafts
Collectibles
Fundraising
Garden & backyard
12. Insight 6: Let data drive your senior targeted
segmentation strategy
SENIORS 50+
OFFER | LIST | CREATIVE
BEFORE
Prospecting segmentation!
50–65
Active
purch in
A
Lifestyle
A
High $
50–65
Active
purch in
B
Lifestyle
B
Low $
66+
Active
purch in
C
66+
Active
purch in
D
70+
Active
purch in
E
AFTER
13. Case in point
Kevin Sacher
President
American Mint
Trish Mathe
VP, Database
Marketing
Life Line Screening
Steve Schlumpf
SVP, Marketing
Haband
Denis McSweeney
Director BS&A
AARP
14. About Haband
“You’ll never get a better deal!”
That’s been the motto of the Haband Company
ever since it’s beginning back in 1925. Originally,
the company sold handmade ties at a few local
banks. But once the founder got the great idea to
take photographs of the ties and mail those
“advertisements” to banks, the business was off
and running.
Today, Haband is the headquarters for savings to
over 5 million customers, and it’s still growing.
15. 4 steps to understanding your senior buyers
Break out your senior
group by age1
2
3
4
Show what items are
selling best to the
different groups
Generate data
regarding what is being
bought by your
customers
Cater your marketing
16. Break out your seniors by age
0 to 12 month 2X+
# of Cust Response % AOV $ Per Cust
Age % Index Index Index
0 to 54 6.1% 99% 106% 91%
55 to 64 10.7% 99% 107% 92%
65 to 74 20.4% 97% 107% 101%
75 to 84 33.5% 102% 98% 104%
85+ 16.8% 102% 93% 100%
Unknown 12.4% 99% 98% 98%
Total 100% 100% 100%
Given the population growth in the 65+ age group and
different performance at various age groups, you need to
break out your customers by age groups—don’t stop at
age 75!
1
17. Research which items are selling the best
to different age groups
Break out product
purchases by age
group
Find the % of the
demand
Compare the
differences of each
individual age
group and their
purchases
For example:
• Age 75+ is 50% of the demand
• Age 75+ group comprised 55% of the
demand for dress shirts
• Therefore, dress shirts are being bought
proportionally better by the age 75+
group
Consider doing this age
analysis by style and
merchandise categories
Show the differences to the
marketing, merchandise, and
creative departments
2
18. Analyze data to learn what is being bought
by customers in the age group segments
3
Lifestyle
differences
Order
incentives
Sweepstakes
Continuity
19. Cater your marketing4
Copy is important
Use relevant headlines
Remember, members of this
group are readers!
20. Checklist for increasing online demand penetration
1
•Increased order incentives
2
•Make a benefit slogan the feature of your advertising
3
•Be specific about benefits (e.g., more SKUs, faster shipping, more clearance, etc.)
4
•Utilize targeted alternation if seniors are responding better to a specific item or copy
5
•Seek out partners and drop ship programs that offer other items that your seniors want
6
•Seniors are especially active in the fundraising area, so use your company’s activities to
generate content for blog posts or in print
7
•Gather email addresses! Incentivize phone operators and include in print advertising.
8
•Use some catalog space to promote online as a special information source
22. About Life Line Screening
Since our inception in 1993, we have screened
nearly 8 million people, and currently screen 1
million people each year at over 16,000 screening
events nationwide.
Through this experience, we often identify serious
health issues and have helped save thousands of
lives. We are dedicated to providing the highest
quality preventative screenings at affordable
rates.
23. •Life Line Screening, Inc. is the leading provider of
community-based preventative health screenings in the
U.S.
•Our mission is to make people aware of unrecognized
health problems and encourage them to seek follow-up
care with their personal physician.
Who we are
•Disease can be present before symptoms occur
•Doctors do not prescribe testing for asymptomatic
individuals without other relevant risk factors
•Resulting problem: Individuals remain at risk for a
catastrophic event.
Why screen?
•Preventative screenings
•Life Line Screening, Inc. screens over 1 million people
annually on 3 continents and holds over 20,000 screening
events each year.
Solution
Life Line Screening, Inc.
24. Screening process: The patient experience
Screening
scheduled
Participant
screened
Results letter
mailed
• By phone or online • At a local venue
(church, community
center, etc.)
• Results reviewed by a
board-certified
physician
• Within 3 weeks
• Advised to share with
physician for appropriate
follow up
• If anything critical is found,
patient is provided a
“Doctor’s Review Kit”
immediately and advised to
go to physician or ER within
24 hours
25. Social strategy
Last year, Life Line Screening evolved
toward social-based community to
support our future retention goals.
• While email marketing has proven effective at driving
repeat customers, social provides a level of
engagement that cannot be matched.
• This also helps us create an army of defenders where
we can point media inquiries.
• Better engagement will lead to:
– Higher rescreening rates
– One-to-one customer interaction
– A platform for word of mouth marketing to allow our
members to share their experience with prospective
customers
28. Connecting our members with others
Crowdsourcing discussions
allow our members to get
support and learn from others
Members can ask questions that may
be answered by our Community
Advocates or by other members of
the site.
All questions are answered within 24
hours.
Marketing reviews the discussions
and other user-generated content for
ideas on products & services.
29. Educating our members
Keeping health top of mind
throughout the year
We want to keep our customers engaged in
managing their health throughout the year.
Our editors pick articles that are easily
digestible by our audience.
Of our 1 million email subscribers, over
95,000 read this news story featured in our
Life Long Health newsletter.
31. Creating “superfans”
Earning status in the
community
All members are allowed to post
articles, create discussions, and
respond to posts. However, it’s
the “superfans” that drive the
content and friendships within
the community.
We continue to reward the
superfans by allowing them to
earn badges through actions
taken in the community.
34. About AARP
Founded in 1958, AARP is a nonprofit,
nonpartisan membership organization that helps
people 50 and over improve the quality of their
lives.
AARP’s mission is to enhance the quality of life for
all as we age, leading positive social change and
delivering value to members through information,
advocacy, and service.
Membership dues are $16 for a one-year term.
36. Caregiving facts
32.6 million aged 40+ individuals
are caring for someone aged 50+
• Parent or relative: 82%
• Spouse or partner: 8%
• Friend or neighbor: 12%
Over two-thirds of caregiving
situations are long term
37. Caregiving facts
On average, caregivers spend 20.4
hours a week providing care
For caregivers…
• 15% care for someone more than
an hour’s distance away from their
home
• 35% have a heavy caregiving
burden
38. Caregiving facts
Information is a key need of
caregivers:
• Managing time:
caregiving v. other
responsibilities
• Dealing with emotional
stress
• Arranging backup
resources
• Financial burden from
providing caregiving
services
• Keeping their caregiving
recipient safe
39. Campaign analysis:
Caregiving themed month
•Increase engagements: as defined by page views
to the caregiving content of aarp.org during a
one-month period
OBJECTIVE
•Execute a consistent, integrated member
experience, demonstrating AARP has the
resources and tools to make it easier to manage
caregiving
STRATEGY
•50+ caregivers
•AARP email newsletter subscribers
•aarp.org
AUDIENCE
40. Campaign analysis: tactics
Caregiving Resource
Email
Webletter
Health
News
Member
Benefits
Alert
AARPTips
Billboard
Ads
PaidSearch
Caregiving Resource Center X X X X X X
8 Rules for New Caregivers X
Tools to Help Caregivers Communicate with Health Care
Professionals Webinar
X X
Balancing Work and Caregiving X
Caregivers Can Get Paid X
Long-Term Care Cost Calculator X
Caregiving Community X
Drug Interaction Checker X
Home Modifications Every Caregiver Should Know
Webinar
X
41. Caregiving email
results
3% of
clicks
10% of
clicks
80% of
clicks
Email 1
Audience: Caregiving model
Subject line: Get help caring
for those you love
Share of clicks:
• 80% resource center
• 10% living will
• 3% webinar
42. Caregiving email
results
4% of
clicks
84% of
clicks
Email 2
Audience: Female boomers
(ages 50–64)
Subject line: Make taking care
of a loved one easier
Share of clicks:
• 84% resource center
• 6% financial help
• 4% webinar
6% of
clicks
43. Caregiving email results
Similar open rates
The female boomer audience
had a higher CTO
What we learned
Resource Center “how-to”
guidance generated the most
interest
Audience selection impacts
the level of engagement (as
measured by CTO)
44. Member Benefit Alert (MBA)
monthly newsletter email
34% of
clicks
11% of clicks
6% of clicks
2% of
clicks
5% of
clicks
2% of
clicks
5% of
clicks
Caregiving
45. MBA newsletter results
While the MBA newsletter had a broader
audience, discounts and savings messaging
complete with social benefits messaging
(including caregiving)
Caregiving accounted for 2% of the total
clicks, similar to the Medicare open
enrollment webinar
46. Top 10 caregiving content pages
Get paid as a family caregiver (2)
Long-term care center
Housing options
Providing care
Legal & financial matters
Getting started
New caregivers rules
Get paid as a family caregiver
Balancing work & caregiving
Caregiving Resource Center
Health News
Email #1
2 emails & MBA
47. Caregiving resource center traffic
Visits
Page Views
Email #1
Email #2
MBA
Themed Month
Change in visits:
+340%
Change in page views:
+33%
48. Conclusions from caregiving month
Overall, the caregiving-themed month was
judged to be a success: 66% increase in
overall traffic
Follow-up testing has focused on targeting
and audience selection—relative to the
payback from added data costs
AARP views caregiving as an important part
of its social mission
49. Questions on engaging the
50+ audience
What types of online and offline engagement with AARP
are most meaningful to each 50+ individual?
How does this vary by segment?
How does this vary by generation (e.g., Baby Boomers
v. Gen X)?
How does this vary by financial health?
How can AARP link online and offline engagement to
provide meaningful benefits to each 50+ individual and,
over time, build and deepen their relationship with AARP?
50. Questions on engaging the
50+ audience
In engaging the 50+ segment, how does AARP best
balance different expectations of the AARP brand?
Social mission/advocacy
Discounts
Information
Insurance & health services
What is the best tradeoff in paying for information to
increase the accuracy of targeting v. allowing individuals to
self-select based on needs and interests?
51. Questions on engaging the
50+ audience
How can AARP best improve member experience and level
of engagement?
Personalization
Targeting
Communication frequency
Online/offline mix
Member control of the level and type of
communications received
Digital infrastructure for meeting tomorrow’s needs of
the 50+ age group
52. Questions on engaging the
50+ audience
How can AARP increase the percentage of members who
give AARP permission to engage with them digitally and
want AARP to engage with them digitally?
What is the role of social media and mobile devices in
engaging the 50+ segment?
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