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Membership engagement
The document outlines insights from a study on membership benefits and engagement within an association, highlighting that financial savings are not the only determinants for joining. It emphasizes the importance of personalized benefits, networking opportunities, and professional development, as well as the varying levels of volunteer involvement among members. Additionally, it provides suggestions for enhancing volunteer engagement and involvement within the association.
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Membership engagement
- 1. What 50,000 MembersSay: Insights from the 'Decision to' Research Greg Melia, CAE @gmeliaCAE
- 2. Knowledge Photo credit: Dunbargardens on Flickr
- 3. Wisdom Photo credit: CarolBrowne on Flickr
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- 5. Car Rental Discount: $55 InsuranceDiscount: $150 Payroll service: $400 Magazine: $65 Website access: PRICELESS Membership saves you over $670! Is this how someone decides to join?
- 6. Car Rental Discount: $55 InsuranceDiscount: $150 Payroll service: $400 Magazine: $65 Website access: PRICELESS Membership saves you over $670! Is this how someone decides to join? NO!
- 7. Personal Benefits (3.4) Careerinfo and employment opportunities Access to products, services and suppliers Opportunities to gain leadership experience Reference directory of members Member discounts/group purchasing Access to information Professional development/education Networking with other professionals Good of the Order (3.6) Providing quality standards/guidelines Gathering, analyzing trends Maintaining a code of ethics Promoting public awareness of field Influencing legislation and regulations Attracting competent people to the field Certification/Critical competencies Giving awards/recognition for excellence A person’s decision to join is not just a cost-benefit analysis.
- 8. What is thisorganization about? • Win a Free Hertz Car Rental Certificate and AMEX Gift Card • Quicken WillMaker Discount • Credit and Debt Counseling • Maintaining Your Standard of Living in Retirement • Financial Literacy Lessons in English and Spanish from Wells Fargo • Member Discounts for Bose Radio Systems. • Taxes – Go it alone, or get help? • California Casualty Partnership • Protect Your Home While on Vacation. • One Credit Class Coming – “Keys to Financial Health.” • Win Free Stuff in May and June from ??? Member Benefits. • The Green Book – 39% Discount. • Save This Summer with Your ??? Access Card. • Hertz Rental Car – Extra Weekend Discount.
- 9. What is thisorganization about? • BENEFITS OF MEMBERSHIP – ??? represents its members' interests, provides money-saving services, promotes them in this country and across the world, and alerts them to the pitfalls of current legislation and regulation. We are proactive on their behalf, taking the lead in matters affecting the trade, seeking to articulate their views and taking new initiatives to support them and the ??? trade as a whole. As well as the Association's advice and active support, members are entitled to a wide range of benefits: • FINANCIAL BENEFITS: – Insurance; Free legal advice; Free Tax advice; Healthcare; Credit and Debit Card processing; further discounts; free entry for all members on the Association's site; and Gift Vouchers and Wedding Present Service: available to the public and only redeemable through a ??? member. • PROMOTIONAL BENEFITS: – ??? Logo; :Code of Practice recognized by the buying public and press as the trade standard.; Due Diligence Guidelines; Conciliation; Publicity; Directory of Members; Publications; Government Representation; and Conferences and seminars.
- 10. 10 How did youfirst learn about the association?
- 11. What does volunteer involvementlook like in associations?
- 12. 12 Typical Levels ofInvolvement None 69.9%
- 13. 13 Typical Levels ofInvolvement Ad hoc 15.5% None 69.9%
- 14. 14 Typical Levels ofInvolvement Committee 7.8% Ad hoc 15.5% None 69.9%
- 15. 15 Typical Levels ofInvolvement Governance 6.8% Committee 7.8% Ad hoc 15.5% None 69.9%
- 16. Value of Engagement 40% 32% 29% 47% 34% 20% 61% 27% 12% 66% 22% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% NoVolunteer Role Ad hoc Committee Board Detractor Passive Promoter
- 17. I. There ishigh competition for time, talent & attention II. Different strokes for different folks III. What and how you ask are very important IV. It’s not over when the ask is accepted What We Learned
- 18. Different strokes fordifferent folks Local Leaders 22.9 % Writers 26.7 % Teachers 32.8 % Shapers 17.6 % Note: Not all volunteers want to be on the Board!
- 19. Why members don’tvolunteer Uncontrollable reasons: 1. Time constraints 2. Family or professional responsibilities Controllable reasons: 1. Lack of info about volunteer opportunities. 2. Volunteer elsewhere. 3. Never asked to volunteer.
- 20. 5 volunteer improvementideas 1. Provide simple, yet meaningful, ways to get involved. 2. Match opportunities and skills. 3. Work to mitigate time and location barriers. (Virtual?) 4. Link your volunteer program to your mission. 5. Recognize all volunteer contributions.
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- 23. Thank you! Greg Melia,CAE Chief Membership & Volunteer Relations Officer ASAE - The Center for Association Leadership Email: gmelia@asaecenter.org @gmeliaCAE Let ASAE help you succeed. www.asaecenter.org