If your business doesn't stand for something get lost and stop wasting everyone's time
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A story about how companies with a compelling business purpose flourish by creating devoted customers
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If your business doesn't stand for something get lost and stop wasting everyone's time
- 1. If your business doesn’t stand for something f thi get lost and stop wasting p g everyone’s time
- 2. The case for building a compelling business purpose Ray Algar, Strategic Marketer Oxygen C O Consulting li Leisure Industry Week Conference UK September 2009
- 3. You’re going to love or g g hate this presentation
- 5. A business that knows why it exists can seize future opportunities
- 6. Some companies take the p purposeful road – others don’t
- 7. No of Failed UK Businesses 39,000 2010 Estimate 36,000 2009 22,600 2008 16,000 2007 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000
- 8. ? That’s 1 in 50 UK companies
- 9. 36 UK restaurants/bars went / bust every week during 2008
- 10. No of Failed UK Private Health Clubs 2009 ? 2008 96 2007 112 2006 121 2005 132 2004 61 2003 68 0 20 40 60 80 100 120 140
- 11. ? 1 in 45 UK private health clubs failed in 2008
- 12. Why do businesses fail?
- 15. Loss of market
- 17. Will these companies be p missed by customers?
- 18. The world never misses mediocre companies
- 22. “A lot of company strategies are generic, bland, ambiguous, vague uninteresting and undifferentiated” undifferentiated Professor Dave Rendall
- 24. Does the world still need video stores?
- 25. …or book stores? or
- 26. …traditional estate agents? traditional
- 27. …or travel agents? or
- 29. The web is fundamentally disrupting many traditional business models
- 33. Why this matters
- 34. Meet M t Jill
- 35. Jill is surrounded by choice y in her life
- 36. 36
- 37. 37
- 38. 38
- 39. 39
- 40. Jill often finds the choices traumatising 40
- 41. Jill’s problem is that many p y products look very similar
- 43. Something out of the ordinary is required to grab Jill’s attention
- 45. Meet Rainer Schaller McFit CEO
- 46. 46
- 47. Growth of McFit Budget Clubs 7222 2009 780,000 6931 2008 700,000 6180 2007 550,000 , 6118 2006 416,000 416 000 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 Members/Club Members 47
- 49. ‘Create a business we can be proud of’
- 50. Create a drinks company that makes it easy for people to be healthy
- 51. 100% fruit – no compromise
- 52. Authentic to the core
- 53. 10% profits donated fit d t d
- 56. 2 million drinks sold each week
- 57. 65% UK smoothie market share
- 59. £100 million t illi turnover
- 60. £6 million profit illi fit
- 62. From nowhere to the world’s world s third largest phone maker in g p two years
- 63. This club chain h i collected 26 tonnes of food for young mothers and babies
- 64. Is this the world s most world’s environmentally friendly y y health club? 64
- 65. Joe wanted to make Gainesville the healthiest place to live in the USA
- 67. If they closed they would y y be genuinely missed
- 68. Can this be said for the majority of businesses we experience?
- 69. Fit Bodies Ltd Who misses medicore companies?
- 70. Does the world need a water brand just for dogs?!
- 71. Eddie Izzard has just done j a remarkable thing
- 72. Is this the world’s first free gym?
- 73. So, what , does your business stand for?
- 74. Stand for something or fall for anything
- 82. This company has p y generated buzz
- 83. The web allows remarkable things to spread rapidly
- 88. Who i R Wh is Ray Algar? 88 Al ?