This document summarizes the results of a survey of social media trends among Southern California law firms in 2015. It finds that over 70% of respondents are actively integrating social media, with LinkedIn being the most used platform. However, 53% of attorneys rarely or never post updates on LinkedIn. While blogging increased from 2013-2014, it dropped in 2015. Most firms do not plan to share videos. Raising visibility and increasing website traffic were seen as the top benefits of social media. The document also provides background on the organization that conducted the survey.
2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...swarm conference
As companies and brands engage in online, public conversations with customers, the speed of and reach of technology plays a critical role, for better or for worse. Technology and social media allow us to immediately know and connect with our audience. But what happens when our audience’s behaviour hurts our brand’s reputation? With millions of eyes on a social media channel at any given time, the speed at which brands respond to negative content has become more and more important.
Join Keith Crowell to learn:
· How to better engage with our customers
· What we can learn from engaging with our customers
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Social media presents new and exciting opportunities for nonprofits to advance their missions,
raise much-needed funds, and mobilize huge bases of support, but how exactly can
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Why is it important to provide quality social customer
care?
What are the current social customer care trends
that are happening globally and in the US?
How is this going to help benefit your business?
2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...swarm conference
As companies and brands engage in online, public conversations with customers, the speed of and reach of technology plays a critical role, for better or for worse. Technology and social media allow us to immediately know and connect with our audience. But what happens when our audience’s behaviour hurts our brand’s reputation? With millions of eyes on a social media channel at any given time, the speed at which brands respond to negative content has become more and more important.
Join Keith Crowell to learn:
· How to better engage with our customers
· What we can learn from engaging with our customers
· The importance of monitoring social media activity
· What does moderation and curation look like (humans, technology, or a combination)
Caryn Stein, VP of Communications & Content, Network for Good
Twitter Handles: @Caryn74
Social media presents new and exciting opportunities for nonprofits to advance their missions,
raise much-needed funds, and mobilize huge bases of support, but how exactly can
nonprofit leaders harness its potential? Join us for an interactive look
In early 2019, working alongside Crowdtangle, we launched 'Lighthouse Lab,' our first bootcamp to 16 digital experts from locals North American news organisations. What began as a way of overcoming digital tool adoption in the newsroom, became something much more. This is the presentation I gave to the BME symposium on it in Berlin, November 2019.
Why is it important to provide quality social customer
care?
What are the current social customer care trends
that are happening globally and in the US?
How is this going to help benefit your business?
For some lawyers, especially litigators, social media is a tool that helps them provide better representation to their clients. Whether it’s mining social media for evidence or researching jurors online, social media is helping them to make their clients’ cases in court. Learn about Lawyers and Social Media in 2016 in this MyCase Legal Infographic.
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This presentation will give you a closer look at the popular social media networks –
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You'll discover the benefits of using each, how other organizations are marketing with them, and some dos and dont’s of each channel.
You’ll also get tips on how to tell if your social media activity is working.
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Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
For some lawyers, especially litigators, social media is a tool that helps them provide better representation to their clients. Whether it’s mining social media for evidence or researching jurors online, social media is helping them to make their clients’ cases in court. Learn about Lawyers and Social Media in 2016 in this MyCase Legal Infographic.
Getting your chief, your big whig, the big cheese or whatever your affectionate term for your boss man/lady is, it's likely that no matter how much they love you, they are hesitant to jump on social. Instead of all of the fluffy facts (which aren't actually fluffy), here's a top 20 reason why your CEO should be lovin' on social.
LinkedIn Company Page followers are crucial to your firm's success. Learn what followers want from company pages, how to generate awareness across key industries and how to effectively attract the right followers for your business.
Find out more about social media for business, watch videos showing various social networks, learn how social media is evolving and learn what you have to do to get your company on the social web.
Boost Your Marketing Strategy With Social MediaPrediq Media
You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there?
This presentation will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+.
You'll discover the benefits of using each, how other organizations are marketing with them, and some dos and dont’s of each channel.
You’ll also get tips on how to tell if your social media activity is working.
Following the release of LinkedIn's 25 Most Socially Engaged Companies in the Recruitment Industry, we've collated the learnings from the top agencies on the list. Discover what they're doing right as we reveal the key findings found when looking at the behaviours of the most socially engaged agencies.
The Data-Driven Approach to Social Media - Mocial ConferenceJeff Gibb
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
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Great social experiences build lasting relationships by Spredfast
In the pages of this eBook, 12 leading social brand strategists and visionaries share their insights and approaches to creating great social experiences, like:
How RadioShack is rewarding loyalty and driving in-store sales with Facebook Offers
How Whole Foods is starting meaningful conversations at the brand and local level
How IBM is winning business with social selling
How to steer clear of major content marketing pitfalls from MarketingProfs’ Ann Handley
Get your copy of The Social Experience and discover the secrets to social success from today’s leading brands.
Author: Spredfast
Download:
http://info.spredfast.com/TheSocialExperience.html
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1. Conducted by
Social Media Gearing Up in 2015
Analysis of Social Media Trends in Southern California Law Firms
2. Do you or your firm use blogging as
a marketing strategy?4
We do not blog nor do we intend to do
so in the near future.
We are not quite there yet but are
considering starting a blog.
We post at least weekly if not more often.
We post at least once or twice a month.
12%
30%
42%
16%
We are not using social media and do not
plan to do so in the near future.
We are actively integrating and learning
about social media.
We don’t have time and think clients don’t
really care. They have questions as to how
it serves as an asset.
We think our e-alerts or newsletters are
enough.
Social media is an important
component in my personal business
development marketing mix.
2
Strongly Agree
Agree
Disagree/
Strongly
Disagree
26%
24%
24%
Analysis of Social Media Trends in 2015
ANALYSIS OF RESULTS
Over the past three years, over 70% of the respondents continue to actively integrate social media into their
marketing mix while admitting they are still learning about how all of this fits together. And while LinkedIn continues
to be the most often used social media channel, a surprising 53% of the attorneys indicated they rarely or never
share status updates.
Blogging provides ongoing content creation and raises Google search ratings. From 2013 to 2014 the number of
firms blogging, that responded to this survey, increased to 23% from 10%. It was surprising to find out that this year
showed a drop to 16% in the number of law firms blogging.
This year we added a new question about the number of firms planning to share video posts. A surprising 65% of
firms indicated they were not planning to do so. We are anxious to see how things trend in 2016.
What are your firm’s feelings about
social media?1 Respondents able to make multiple selections.
72%
16%
20%
6%
Which of the following are you or
your firm regularly using?3 Respondents able to make multiple selections.
90%
42%
24%
6%
Facebook
LinkedIn
Twitter
None
3. Since LinkedIn is the go-to business
social network, how frequently do
you share a status update post on
LinkedIn?
8
More than once a week
Weekly
Approximately Monthly
Rarely/Never
53%
29%
10% 8%
When you write a blog post, publish
an article or white paper do you
post (repurpose) on more than one
social media channel?
7
Yes
No
65%
35%
Yes
No
Have you or do you plan to share
video posts?9
65%
35%
Attorneys rank the following as
the most important benefits of
social media.
6
Raising firm visibility
Increasing website traffic
Developing business leads
The benefits of social media marketing
are unclear
Providing industry expertise
1 2 3 4 5
How attorneys spend their time on
social media.5
Sharing and posting content.
Gaining knowledge about clients and
potential clients.
Staying abreast of new trends in social
media.
Responding to posts or comments.
1 2 3 4
4. www.extrememarketing.org
Merry is a founding partner with Extreme Marketing and a leader in
professional services marketing and business development solutions.
With over 20 years of experience she provides clients with tools to grow
relationships and to successfully identify, court and convert targets into
clients. In addition to proven business development and revenue generating
programs, Merry designs and implements social media programs, brand
development, websites and client satisfaction programs all targeted to
generate new business.
With extensive experience in change process management, Merry is often
called upon to assist firms implement comprehensive marketing programs.
She has interviewed hundreds of clients for large services businesses
across the country. Her work includes a variety of training programs in
business development, client retention and satisfaction programs, advanced
facilitation skills and presentation skills.
Merry has been an active member of the Legal Marketing Association
(LMA) serving as national Vice President and Co-Chair of the international
LMA conference. She is a frequent national speaker and author and has
published articles in numerous national periodicals such as the National
Law Journal, Corporate Legal Times, ABA Journal, Strategies, AmLaw Alert,
Law Firm Governance, and Marketing for Lawyers. In 2012 Merry was
inducted into the prestigious College of Law Practice Management.
2222 Martin, Suite 255, Irvine, CA 92612
Phone: 949-260-9200 • Fax: 949-260-0940
Merry Neitlich
949-260-0936
merry@extrememarketing.org
ABOUT EXTREME MARKETING