This document discusses the popularity of low-cost gyms among consumers. It notes that low-cost gyms typically charge 50% less than average gym prices, operate 24 hours a day with minimal staff, and focus solely on fitness rather than additional amenities. These low prices and simplicity help create low barriers to entry in the market and appeal to customers seeking value. The document also examines the business model of McFit, a large low-cost gym chain in Germany, including their expansion, financials, and brand strategy.