This 7-step guide provides a process for healthcare companies to successfully utilize social media. The steps include: 1) listening broadly to understand audiences and their needs, 2) defining the social media personality, 3) joining existing conversations, 4) leading conversations, 5) igniting and inviting participation, 6) inspiring greater collaboration, and 7) measuring success. The document uses an analogy of a dinner party to explain engaging in social media, and emphasizes identifying audiences, considering regulations, and adapting to economic changes.
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
Mayo Clinic Connect: From Ghost Town to Bustling Patient CommunityColleen Young
How can you breathe new life into an online community? Mayo Clinic Connect was presented as a case study at the Mayo Clinic Social Media Network meeting May 2016. Learn how to build and sustain and thriving online patient community.
Presenters:
Colleen Young, Community Director, Mayo Clinic Connect
Cynthia Elliott, Senior Marketing Specialist, Mayo Clinic
HCIC General Session - Turning the Ship: How to Move Your Brand Forward in th...Aaron Watkins
Whether you’re part of an academic medical center, an expanding health care system or a community hospital, you’re familiar with the unique challenges and urgent demands to innovate in healthcare marketing and communication. As change leaders at the world’s most recognized academic medical system, Dalal Haldeman and Aaron Watkins have shifted the mindset at all levels of a complex culture to introduce new strategies that connect the people of the world to the people of Johns Hopkins Medicine (JHM). Learn how they built support for their ideas by teaming up with clinical and research leaders and by introducing consumer insights and creating experience-centered thinking. And, hear how they gained support to re-allocate and expand resources/infrastructure as JHM digitally transforms. Leave the session with fresh ideas on how to move your brand forward into the digital age. http://www.hcic.net/
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Mike Sevilla, MD presentation to Ohio Association of Free Clinics Annual Meeting on October 8, 2012. Title of presentation is "Using Social Media For Public Relations & Building Awareness For Your Free Clinic." More details at http://FamilyMedicineRocks.com
Building A Content News Engine AAMC, #GIA17 Ron Petrovich Mayo Clinic
How the Mayo Clinic News and News Delivery Team, in the Communications Division of Public Affairs, is creating a content engine that involves Social Media and Digital Innovation, Media Relations, Research and Education, Development, The Practice, and Marketing. The multi media content produced in the news engine targets an internal and external audience and is platform agnostic. The stories are nuanced for the different platforms, but if it;s compelling content,the goal is to share it widely, and the key is to connect early in the process.This presentation was delivered at the American Association of Medical Colleges, AAMC, National Professional Development Conference for Institutional Advancement.
Bringing the Social Media Revolution to Health Care (and Denmark)Lee Aase
My slides from a presentation at Mayo Clinic in Rochester, Minn. to visitors from Odense University Hospital and the Institute of Clinical Research at the University of Southern Denmark.
Patient engagement isn’t just a buzz word, it is becoming one of the key factors in independent practice success. It can help you recruit new patients, retain existing patients, and access increased reimbursement as the industry shifts to value-based payment programs.
Patient engagement and practice marketing expert John Kim and practicing physician Molly Maloof will show you how you can improve patient engagement in your practice and see a return on your investment.
Mayo Clinic Connect: From Ghost Town to Bustling Patient CommunityColleen Young
How can you breathe new life into an online community? Mayo Clinic Connect was presented as a case study at the Mayo Clinic Social Media Network meeting May 2016. Learn how to build and sustain and thriving online patient community.
Presenters:
Colleen Young, Community Director, Mayo Clinic Connect
Cynthia Elliott, Senior Marketing Specialist, Mayo Clinic
HCIC General Session - Turning the Ship: How to Move Your Brand Forward in th...Aaron Watkins
Whether you’re part of an academic medical center, an expanding health care system or a community hospital, you’re familiar with the unique challenges and urgent demands to innovate in healthcare marketing and communication. As change leaders at the world’s most recognized academic medical system, Dalal Haldeman and Aaron Watkins have shifted the mindset at all levels of a complex culture to introduce new strategies that connect the people of the world to the people of Johns Hopkins Medicine (JHM). Learn how they built support for their ideas by teaming up with clinical and research leaders and by introducing consumer insights and creating experience-centered thinking. And, hear how they gained support to re-allocate and expand resources/infrastructure as JHM digitally transforms. Leave the session with fresh ideas on how to move your brand forward into the digital age. http://www.hcic.net/
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Mike Sevilla, MD presentation to Ohio Association of Free Clinics Annual Meeting on October 8, 2012. Title of presentation is "Using Social Media For Public Relations & Building Awareness For Your Free Clinic." More details at http://FamilyMedicineRocks.com
Building A Content News Engine AAMC, #GIA17 Ron Petrovich Mayo Clinic
How the Mayo Clinic News and News Delivery Team, in the Communications Division of Public Affairs, is creating a content engine that involves Social Media and Digital Innovation, Media Relations, Research and Education, Development, The Practice, and Marketing. The multi media content produced in the news engine targets an internal and external audience and is platform agnostic. The stories are nuanced for the different platforms, but if it;s compelling content,the goal is to share it widely, and the key is to connect early in the process.This presentation was delivered at the American Association of Medical Colleges, AAMC, National Professional Development Conference for Institutional Advancement.
Bringing the Social Media Revolution to Health Care (and Denmark)Lee Aase
My slides from a presentation at Mayo Clinic in Rochester, Minn. to visitors from Odense University Hospital and the Institute of Clinical Research at the University of Southern Denmark.
Patient engagement isn’t just a buzz word, it is becoming one of the key factors in independent practice success. It can help you recruit new patients, retain existing patients, and access increased reimbursement as the industry shifts to value-based payment programs.
Patient engagement and practice marketing expert John Kim and practicing physician Molly Maloof will show you how you can improve patient engagement in your practice and see a return on your investment.
WEBINAR INFORMATION:
In the contemporary U.S. workforce, four generations now often work side by side. They have had varied life experiences, are characterized by different levels of technological expertise and knowledge, and are often distinguished by racial, cultural, religious, and regional diversity. This webcast will address the implications of these differences for employers and managers. The primary focus is on the differences between generations and what they mean for managers who are trying to build teams and support the diverse needs of their employees. The webcast will also emphasize the technological divide that is at times a divisive element between generations in how they approach their work and personal lives. The effects of globalization and increasing diversity area also addressed.
By the end of this webcast participants will be able to:
• Identify the characteristics and work orientations of Traditionalists, Baby Boomers, Generation X’ers, and Millennials.
• Understand intergenerational dynamics and the technological and social media divide between generations
• Develop more cohesive, smooth functioning work teams
• Appreciate and capitalize on the value of multiple employee perspectives and capabilities
• Employ new strategies for overcoming differing generational perspectives at the workplace in order to increase productivity
ABOUT THE PRESENTER:
Bahira Sherif Trask, PhD., is a Professor and Associate Chair of Human Development and Family Studies at the University of Delaware and a Policy Scientist in the Center for Community Research and Service. She holds a PhD in Cultural Anthropology from the University of Pennsylvania and an undergraduate degree in Political Science with a concentration in International Relations from Yale University.
Dr. Trask is a leading expert on globalization, work and families in Western and non-Western contexts. She has authored and edited a number of books in this area, including Globalization and Families: Accelerated Systemic Social Change (Springer, 2010). Her latest book (to be released fall 2013) is Women, Work and Globalization: Challenges and Opportunities (Routledge).
Dr. Trask speaks on her research on work, family, and workforce development for the 21st century in a variety of venues including at the United Nations, corporations such as Gore and Microsoft, and academic institutions, including most recently Yale University.
Watch webinar- http://careerminds.com/webinar/working-successfully-with-a-multigenerational-diverse-workforce-in-the-21st-century/
Barry Shaked - Navigating Through Challenging Times - Retalix Synergy 2008 Op...Motti Gadish
Retalix President and CEO, Barry Shaked\'s, keynote presentation "Navigating Through Challenging Times", at the Retalix Synergy 2008 user conference Opening Session
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltOnline Marketing Summit
Why Monitoring Your Online Brand is Essential for Business
Consumers are everywhere online: they write blogs, post comments, and rate their favorite products and services. They share pictures, videos and special deals with their social networks on Facebook, MySpace and Twitter. And if you're not paying attention to what they're saying and sharing about your brand, it could be a lost opportunity or a detriment to your reputation. This session will cover where to begin, understanding your social media readiness, how to effectively listen to your audience, what you can learn from social media monitoring, and how you can measure your results.
Dean Westervelt, Senior Analytics Consultant, Metrics Marketing Group
How Social Media Marketing Companies Shape Political NarrativesMichael Thomas
Connect with FABTARY if you are looking to build effective, ethical and result-driven social media strategies and campaigns. Our extensive experience and unrivalled social media expertise help drive positive and tangible results.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
This presentation serves as a resource for professionals inside organizations who are tasked with buying Social Media technology, services and advertising. It is a culmination of one on one interviews, radio talk shows and survey data gathered from organizations that have launched social media.
A research project between Social Media Club and e-storm international. Findings were presented at Web 2.0 San Francisco.
The Hidden Value of a Social Strategy: Social Listening in PracticeBrandwatch
In this whitepaper, we introduce several areas where social intelligence promotes a business’s goals but will never receive attribution for doing so. Specifically, while word-of-mouth recommendations are the most trusted form of marketing, their effects on sales may never be quantified through social alone.
Webinar: Finally, Brand Activism Is Driving More Meaningful Engagement!Falcon.io
Is brand activism good for business? The short answer is: it depends. Companies with a purpose are said to have a greater voice and more connectivity with buyers. But even though consumers expect brands to take up societal causes, your political stance or support for that very cause can attract but also alienate customers. Unlike previous decades, social media has maximized everything and anything that your brand puts out. So the question is – how can brands market well, to the generation equipped with the most sophisticated Bullshit Detector in the history of mankind?
In this webinar we discussed:
- The intersection of marketing and brand activism
- Should your company participate or maintain an apolitical brand?
- A framework for engaging in corporate social activism
Watch on-demand: https://www.falcon.io/webinars/brand-activism/
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Home assignment II on Spectroscopy 2024 Answers.pdf
2016 social media 0411 final
1. MAKING SOCIAL WORK
7-STEP GUIDE TO SOCIAL MEDIASUCCESS
IN THE HEALTHCARE INDUSTRY
Topic From HootSuite University
Industry Specific Education
Karen McNamara
April 11, 2016
2. Making Social Work for Healthcare
Matt Noe
Strategy Director
MEplusYOU
Mark MacDonald
Senior Analyst, Strategy
MEplusYOU
4. Healthcare Industry Tumbling
Into Social Media
Many factors causing social lag. There’s a need to:
• Identify your audience. Who are we really talking to?
• Learn what the audience expects or wants.
• Consider legal or regulatory risks.
• Understand that the changing economy will affect
marketing modeling and approaches.
6. Making Social Work
7 Steps to Success
Listen broadly
Define social personality
Join the conversation
Lead the conversation
Ignite and invite participation
Inspire greater collaboration
Measure success
1
2
3
4
5
6
7
17. Questions
• How does social media for healthcare companies differ
from social media for other companies?
• Do you think the dinner party social media analogy works
for other types of industry, too? Explain.
• Why do we need measurement?
