The power of packaging
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This case flyer facilitates a discussion on the pivotal role played by packaging for the appeal, choice and sale of the products/services. The case flyer also enables a discussion on why the marketer should apply the principles of differentiation in packaging also. Packaging is in itself a potential sales trigger. As mentioned in the base article1, according to Waltor Landor, ‘the package itself must do the talking’. This is also another way to vanquish the covert and overt challenges faced in the marketing of the product. What other factors play major roles in defining the packaging of a product/service apart from aesthetics and the cost. This case flyer is ideally suitable to teach Packaging and Labelling concepts in Marketing Mix discussion on ‘Product’ and its complementarities. URL: http://www.etcases.com/the-power-of-packaging.html
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This document discusses the four elements of the marketing mix - product, price, place, and promotion. It focuses on product and packaging, explaining that packaging serves to contain, protect, and sometimes identify and promote the product. Legal requirements and factors like quantity, physical attributes, and shape must be considered for packaging. Labeling displays information about the product and establishes its image, important features, and regulatory compliance. Pricing strategies are also examined like mark-up pricing and loss leader pricing. The roles of intermediaries and different distribution channels in the place element are defined.
Branding packaging and_labeling
(1) Products and services have become so alike that brands add emotion and trust to differentiate them, simplify consumer choice, and create relationships between brands and loyal consumers.
(2) Brands create aspirational lifestyles that consumers can associate with, allowing brands to charge more and be extended to new categories.
(3) Effective packaging and labeling promotes products, defines their identity, provides important information to consumers, and ensures safe use while protecting the product.
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UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Recently uploaded (20)
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The power of packaging
- 1. THE POWER OF PACKAGING This case flyer facilitates a discussion on the pivotal role played by packaging for the appeal, choice and sale of the products/services. The case flyer also enables a discussion on why the marketer should apply the principles of differentiation in packaging also. Packaging is in itself a potential sales trigger. As mentioned in the base article1 , according to Waltor Landor, ‘the package itself must do the talking’.This is also another way to vanquish the covert and overt challenges faced in the marketing of the product. What other factors play major roles in defining the packaging of a product/service apart from aesthetics and the cost.This case flyer is ideally suitable to teach Packaging and Labelling concepts in Marketing Mix discussion on ‘Product’ and its complementarities. Pedagogical Objectives • To understand the importance of innovation and differentiation in packaging for the sale of a product or service • To discuss about the complexity and uniqueness of packaging a service vis-à-vis a tangible product • To discuss and debate on what it takes for Indian companies to adopt to the global standards of packaging – both for products/services and POP/POS ABSTRACT © www.etcases.com 1 Makrand Kulkarni, “Out of the Box”, The Economic Times, December 14th 2013