This case flyer is meant for understanding the concepts of Movements and Shifts in Demand and Supply curves. In the base article1, the four disruptive forces outlined, based on the book No Ordinary Disruption2 by the directors of the McKinsey Global Institute, point a major shift in the world economy by 2030. While the four disruptive forces - the age of urbanization, accelerating technological changes, challenges of an aging world, and greater global connections - may seem over simplified, they offer enormous business opportunities and challenges. While the business opportunities would influence the demand and supply curves of variety of goods, commodities and services, an endeavor has to be made to look through whether some of these seismic changes would end up 'shifting' or 'moving along' the curves. How to interpret the influence of these four disruptive forces to translate the same into demand and supply related actionable items?

1. FOUR DISRUPTIVE FORCES: MOVEMENTS
AND SHIFTS IN DEMAND AND SUPPLY
CURVES
This case flyer is meant for understanding the concepts of Movements and Shifts in Demand
and Supply curves. In the base article1
, the four disruptive forces outlined, based on the book
No Ordinary Disruption2
by the directors of the McKinsey Global Institute, point a major shift
in the world economy by 2030. While the four disruptive forces – the age of urbanization,
accelerating technological changes, challenges of an aging world, and greater global connections
– may seem over simplified, they offer enormous business opportunities and challenges. While
the business opportunities would influence the demand and supply curves of variety of goods,
commodities and services, an endeavor has to be made to look through whether some of these
seismic changes would end up ‘shifting’ or ‘moving along’ the curves. How to interpret the
influence of these four disruptive forces to translate the same into demand and supply related
actionable items?
Pedagogical Objectives
• To understand the concepts of movements and shifts in demand and supply curves
• To analyze the market implications of the four disruptive forces that are expected to bring
in seismic changes in the global economy by 2030 and discuss the impact through demand
and supply curves
Case Positioning and Setting
The case flyer can be used in MBA or Executive MBA or Executive Development Programs,
for the following modules/topics:
• Movements and Shifts in Demand and Supply Curves – To understand the concept and
connotation of movements along and shifts of the demand and supply curves
ABSTRACT
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1
“Four Disruptive Forces”, The Economic Times, June 6th
2015, page 7
2
Richard Dobbs, et al., No Ordinary Disruption: The Four Global Forces Breaking All the Trends, ISBN-10: 1610395794
(ISBN-13: 978-1610395793), Public Affairs, July 29th
2015