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Building a great team:
The power of a nudge
Jane Prusakova
Improving Enterprises
Dallas ALN

©2010 Improving Enterprises, Inc.
Jane Prusakova

Hard-core developer
Behavioral science geek

Dancer and photographer
©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
What is a nudge?

©2010 Improving Enterprises, Inc.
Nudge tools

Defaults
Choice structure
Feedback

©2010 Improving Enterprises, Inc.
What is NOT a nudge?
Order, requirement
Ultimatum, lack of choice
Commitment

A nudge always leaves a choice
©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
Popular nudges
Tip on the restaurant
check
Candy and gum at
Fry’s checkout
Minimum payment for
credit card bill

©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
Nudges for better

Communication
Technical excellence
Team spirit
©2010 Improving Enterprises, Inc.
Collocated groups

©2010 Improving Enterprises, Inc.
Team spirit

©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
• Google
• Microsoft
• Improving Enterprises

©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
Process nudges
Meeting reminders
Stand-up meetings
Deadlines

©2010 Improving Enterprises, Inc.
Agile Nudges
Daily scrum
Scrum retrospective
Stakeholder demo
Task board

©2010 Improving Enterprises, Inc.
Technical Excellence Nudges
Code reviews
Pair programming
Test coverage
Static analysis

©2010 Improving Enterprises, Inc.
Other nudges at work

©2010 Improving Enterprises, Inc.
Nudging techniques
Create a default
Scrum ceremonies

Make it easy
Open office layout, meeting facilitation

Continuous feedback
CI, test coverage

©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
Building a great team:
The power of a nudge
Jane Prusakova
Improving Enterprises
Dallas ALN

©2010 Improving Enterprises, Inc.
Jane.Prusakova at Improving Enterprises.com

SoftwareAndOtherThings.blogspot.com
@jprusakova
Jane Prusakova
http://www.slideshare.net/jprusakova

©2010 Improving Enterprises, Inc.

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The power of nudge. Building great teams.

Editor's Notes

  1. Richard H. Thaler studies behavioral economics the psychology of decision-making which lies in the gap between economics and psychology.About the book: Decision makers do not make choices in a vacuum. They make them in an environment where many features, noticed and unnoticed, can influence their decisions. The person who creates that environment is, in our terminology, a choice architect. The goal of Nudge is to show how choice architecture can be used to help nudge people to make better choices (as judged by themselves) without forcing certain outcomes upon anyone, a philosophy we call libertarian paternalism. The tools highlighted are: defaults, expecting error, understanding mappings, giving feedback, structuring complex choices, and creating incentives. - See more at: http://nudges.org/#sthash.jCAFhpp8.dpuf
  2. “Do as I say, or else!”
  3. Chairs on the street invite people to lounge.
  4. How is this nudge thing relevant to IT?
  5. Part of the ThoughtWorks Bangalore team room - they're an Extreme Programming team, as you can probably guess from seeing them sit together, the whiteboards, and stickies.
  6. Any metric tracked over time, when prominently posted, is a powerful nudge to do better on that metric.
  7. How is this nudge thing relevant to IT?