Small but powerful ways to Improve communication, promote technical excellence, and encourage team spirit - by using power of a nudge. Nudging - making a small suggestion in a powerful way. A right setup will help the team communicate better. A good nudge will encourage the customer to share their feelings about the project early and often. There are also small nudges (not orders!) that help everyone enjoy their workday more, and be more creative and productive at the same time.

1. ©2010 Improving Enterprises, Inc.
Building a great team:
The power of a nudge
Jane Prusakova
Improving Enterprises
Austin Code Camp 2013

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6. ©2010 Improving Enterprises, Inc.
Building a great team:
The power of a nudge
Jane Prusakova
Improving Enterprises
Austin Code Camp 2013

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What is a nudge?

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Nudge tools
Defaults
Giving feedback
Structuring
complex choices
Creating incentives

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What is NOT a nudge?
Order
Requirement
Ultimatum
The only possible choice
Commitment
Subtlety is key

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The choice is yours
Following a nudge is optional
These are not nudges
Boss’s requests
Compiler errors
Requirement to accept EULA

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Restaurant nudges
Suggested wine and
food pairings
Salad and soup
upsell with the entrée
“Would you like
another one?”
Tip amount shown on
the check

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Smile is a powerful
nudge

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Nudges for better
Communication
Technical excellence
Team spirit

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Same room
Same hours
Within ear-shot
Easy walking
distance
Collocated groups

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Communication: face to face
Meeting point
Tools to share

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•Google
•Microsoft
•Improving EnterprisesImproving Enterprises

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Distributed groups
Multiple location
Different hours

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Open communication
channels
Video
Sound
Reminders
Short meetings

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Process nudges
Meeting reminders
Progress charts
Gantt chart
Burn downs, burn ups
Velocity trends
Defect trends
…

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Agile Nudges
Scrum daily meeting
Scrum retrospective
Burn down or burn up
Task board
…

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Technical Craftsmanship
Offer and reward
Training
Certification

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Technical Excellence Nudges
IDE warnings
Compiler warnings
Build status
Test coverage
Static analysis
…

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Other nudges at work

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Nudge for users
MSDN - rate article, add content
Freakonomics – share
LinkedIn – refresh
Nudge: easy to see, compelling, and completely optional.

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Nudging techniques
Make desirable behavior the default
e.g. download and install updates
Provide feedback
e.g. show how strong a password is
Provide step-by-step navigation
e.g. offer a specific path through

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Nudging techniques
Present the “why”
e.g. “to serve you better”
Expect error and help remedy
e.g. show reminders
Disclose information and incentives
e.g. calling on the phone will incur a fee

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How can your
product nudge
users to do the
right thing

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Questions?
Jane.Prusakova@ImprovingEnterprises.com
SoftwareAndOtherThings.blogspot.com
@jprusakova
Jane Prusakova
http://www.slideshare.net/jprusakova

36. ©2010 Improving Enterprises, Inc.
Building a great team:
The power of a nudge
Jane Prusakova
Improving Enterprises
Austin Code Camp 2013