Presentation about Data Transformation to one of the most influential Marketing Agency in Brazil. How to use Data to Transform The BUSINESS

1. DATA TRANFORMATION
Be ready to Scale Your Business !
Marco Garcia – Cto &Founder
A DEAL COMPANY

2. Wearea BigDataconsultingcompany,
.
1 3 Y E A R S O F E X P E R I E N C E
+300
Employees
+100
Companies
Served
+50
Projects in
BI, DW e Big Data
+1.000
Trained
People
A DEAL COMPANY

3. 2012 Ourfirstcontactwasin 2012ata
TDWIEventwheretheytalkeda
lotaboutthefutureofthedata,Big
DataandHadoop.
2014 In2014we signedthepartnership
withHortonworks.
1stSouthernHemisphereCertified
Instructor
2015 In2015we startedtrainingandprojects.
Thereare6Bigdataprojects,+100trainedstudents
3specificallyon theassemblyofDataLakes.
A DEAL COMPANY

4. BUSINESSINTELLIGENCE
Consulting& BI projects.Inaddition,we
offerSelf-serviceBIsolutions.
BIG
DATA
BigDataConsultingandProjetcs
DATA
SCIENCE
We constructalgorithmsthatidentify
patternsand realizepredictiveanalyzes.
SERVICES
PROJECTSANDCONSULTING
A DEAL COMPANY

5. A DEAL COMPANY
DATA : Small, Big, Fast, Slow..
It’s Everythingabout Data !

6. DATA, Small, Big, Fast, Slow
It’sEverythingaboutData!
A DEAL COMPANY

7. DATA, Small, Big, Fast, Slow
It’sEverythingaboutData!
A DEAL COMPANY
4ZB
DATA
MOBILE
DEVICES
HUMAN
CONTENT
INTERNET
OF THINGS
44ZB
DATA
Source: http://www.emc.com/leadership/digital-universe/2014iview/executive-summary.htm

8. DATA, Small, Big, Fast, Slow
It’sEverythingaboutData!
A DEAL COMPANY
Payment
Tracking
Call Analysis Machine Data Product Design
Social Mapping
Factory Yields
Defect
Detection
Due Diligence
M & A
Proactive
Repair
Disaster
Mitigation
Investment
Planning
Next Product
Recs
Store Design
Risk Modeling Ad Placement
Inventory
Predictions
Sentiment
Analysis
Ad Placement Basket Analysis Segments
Customer
Support
Supply Chain
Cross-
Sell
Customer
Retention
Vendor
Scorecards
Optimize
Inventories
Business executives are driving transformational outcomes with next-generation applications that empower new uses of
Big Data including: data discovery,
a single view of the customer and predictive analytics.

9. DATA, Small, Big, Fast, Slow
It’sEverythingaboutData!
A DEAL COMPANY

10. What these Companies has in common ?
A DEAL COMPANY

11. A DEAL COMPANY
What these Companies has in common ?
All of them created A SOFTWARE PLATAFORM, of course they have great services too.
• They use intense their data, to analyze, measure and predict customer behaviours.
• They create and kill products based on data.
• They had velocity to implent new features and services.
• They had Data Science as part of their Operations.
THEY ARE : DATA DRIVEN COMPANIES !

12. A DEAL COMPANY
How to be a Data Driven
Company ?
Run Forest, Run !

13. How to Be a Data Driven Company ?
A DEAL COMPANY
• Be Customer Centric ! Everything about of your customer
matters
• Data – internal, external, social, etc
• Their Products and Services
• Their desires
• Live their dreams !
• Create an Inside Data Culture
• Create an Agile Culture
• Create an Software Plataform to Delivery Fast

14. A DEAL COMPANY
And About Marketing ?
Beyond 4P’s!

15. How to Transform a Marketing Company
Maybe 7 B’s ?
A DEAL COMPANY
• Be fast, be furious Your Customers will love it
• Be Precise Wrong Numbers drive to Wrong Decisions
• Be ready to explain You always need to explain the data
• Be Inventive Look beyond the scene
• Be ready to test Test, Test and Test
• Be ready to change Change if something is not good
• Be Wonderful Good numbers in good shape

16. How to Transform a Marketing Company
A DEAL COMPANY
• Automate Tasks – Analysts must Analyze.
• Transfers
• Imports
• Data Loading
• Data Quality
• Data Visualization
• All of them must be Automated !

17. How to Transform a Marketing Company
A DEAL COMPANY
• Analysts must prepared to be Scientists.
• All the market are talking about Data Scientists, but :
• They are hard to find
• They expensive
• Must of them have a learning curve to take the business

18. How to Transform a Marketing Company
A DEAL COMPANY
• Your IT Department could transform you in a Loser or Winner
• Have your IT on your side
• Prepare them to be Agile
• Put them to feel the customer pain

19. How to Transform a Marketing Company
A DEAL COMPANY
• Some Ideas :
• Learn with the data
• Predictive Models to your customers
• Analytics with all data available
• No constraints about data loading – image, videos, audio, etc
• Create triggers to warn them
• Try to precess data Daily
• Use Cloud Structure to Scale

20. How to Transform a Marketing Company
A DEAL COMPANY
• Insights come everywhere, everytime – Gather all of them
All New Sources
Not Created Yet !

21. Our Sugestion : Have your own Plataform
A DEAL COMPANY

22. SOME CLIENTES
PROJECTSANDTRAINING
A DEAL COMPANY

23. THANK YOU!
MarcoGarcia
AvenidaPaulista,171- 7andar- JardimPaulista
(11) 98779-0500
mgarcia@cetax.com.br