SlideShare a Scribd company logo
Twitter Business Model
Value for time
and money
2015 http://bootstrapspr.wordpress.com/ 1
Share content
with the world
Discover
unique,
relevant and
real time
content
Participate in
conversations
– publicly or
privately
Publishers, media
outlets and
developers
Complimentary
distribution
channel to expand
reach and engage
with audiences
Display real time
tweets and twitter
polls on their
online and offline
properties to
enhance their user
experience
Use Twitter Cards
for richer content
Unique ad formats
native to Twitter
user experience
Pay for
performance
promoted tweets
and accounts
based on user’s
interest graph
Earned media and
viral global reach
Advertising in the
moment
Extension of
offline advertising
campaign
User benefits Platform Partner benefits Advertiser benefits
Non Revenue Generating Units Revenue Generating Units
Access, search
and analyze
historical and
real time data
Generate and
monetize data
analytics
Data Partner benefits

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Twitter Business Model

  • 1. Twitter Business Model Value for time and money 2015 http://bootstrapspr.wordpress.com/ 1 Share content with the world Discover unique, relevant and real time content Participate in conversations – publicly or privately Publishers, media outlets and developers Complimentary distribution channel to expand reach and engage with audiences Display real time tweets and twitter polls on their online and offline properties to enhance their user experience Use Twitter Cards for richer content Unique ad formats native to Twitter user experience Pay for performance promoted tweets and accounts based on user’s interest graph Earned media and viral global reach Advertising in the moment Extension of offline advertising campaign User benefits Platform Partner benefits Advertiser benefits Non Revenue Generating Units Revenue Generating Units Access, search and analyze historical and real time data Generate and monetize data analytics Data Partner benefits