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The Power
of Bad Ideas




@steveportigal
1
Click to edit Master title style




     Bad ideas are not
        meh ideas


The Power of Bad Ideas          ‹#›    Portigal
Click to edit Master title style




        Bad ideas in the
        creative process


The Power of Bad Ideas          ‹#›    Portigal
Click to edit Master title style
    Brainstorms

Pace of idea
generation




                         Addressing
                         needs with
                         low-hanging
                         fruit


                                             Time



The Power of Bad Ideas                 ‹#›          Portigal
Don‟t forget your second
    Click to edit Master title style                     wind

Pace of idea
generation




                           Obvious but
                         Addressing                   Innovative
                           necessary,
                         needs with
                           problem-solving,           Breakthrough
                         low-hanging
                           need-filling, low-
                           hanging fruit              Wacky
                         fruit


                                                                     Time



The Power of Bad Ideas                          ‹#›                         Portigal
Click to edit Master title style
    Bridging the humps

Pace of idea
generation




                         Addressing          Innovative
                         needs with          Breakthrough
                         low-hanging
                                             Wacky
                         fruit


                                                            Time



The Power of Bad Ideas                 ‹#›                         Portigal
Click tois that a title style
    Why edit Master bad idea?




The Power of Bad Ideas   ‹#›        Portigal
Click toBad Choicestyle
    That edit Master title Could   Be Useful




The Power of Bad Ideas   ‹#›                   Portigal
Click to edit Master title style




            When bad ideas
               go good


The Power of Bad Ideas          ‹#›    Portigal
Click to edit Master title style
    Breaking Bad Ideas




The Power of Bad Ideas          ‹#›    Portigal
Click toClicker title style
  Cow edit Master




Wired:ofThe Curse of Cow Clicker
The Power Bad Ideas                ‹#›   Portigal
Click to edit Master title style
  Jotly




Appsurd: In Silicon Valley, It's Hard to Make a Joke
The Power of Bad Ideas                    ‹#›          Portigal
Click to edit Master context…
   A joke in one title style




Appsurd: In Silicon Valley, It's Hard to Make a Joke
http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html Portigal
The Power of Bad Ideas                       ‹#›
Click to editroll in title style
   Rock „n Master the next




Appsurd: In Silicon Valley, It's Hard to Make a Joke
http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html Portigal
The Power of Bad Ideas                       ‹#›
Click to edit Master title style
   Abraham Lincoln, Vampire                                      Hunter




Appsurd: In Silicon Valley, It's Hard to Make a Joke
http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html Portigal
The Power of Bad Ideas                       ‹#›
Click to edit Master title style
    Bad and Good Food                  Ideas




The Power of Bad Ideas         ‹#›             Portigal
Click to edit Master title style
    Bad ideas stay bad




The Power of Bad Ideas          ‹#›    Portigal
Click to edit Master title style
    Bad is judged by the               marketplace




The Power of Bad Ideas         ‹#›                   Portigal
Click to edit Master title style
    Bad is judged by the               marketplace




The Power of Bad Ideas         ‹#›                   Portigal
Click to edit Master title style




                         (Bad) Idea
                          Thinking


The Power of Bad Ideas          ‹#›    Portigal
Click to edit Master title our
    Bad ideas ignite style           imagination




The Power of Bad Ideas        ‹#›                  Portigal
Big Think‟s Dangerous
    Click to edit Master title style   Ideas
    "These ideas may at
    first seem shocking
    or counter-intuitive—
    but they are worth
    our attention, even if
    we end up rejecting
    them."




The Power of Bad Ideas       ‹#›               Portigal
Click to edit Master title style
    Satire and social commentary
    A Modest Proposal is
    the classic example of
    a deliberately bad idea
    used to critique
    circumstances where
    such an idea could
    even be articulated.




The Power of Bad Ideas    ‹#›          Portigal
Click to edit is King style
    Context Master title
    Open to surprises
    Let your audience tell you
    Engineers say “if it works, it‟s
    not a stupid idea” (check this)
    Consider your context in order
    to assess
    • Art
    • Social change
    • Entertainment
    • $
    • Technology
    • Etc.

The Power of Bad Ideas            ‹#›   Portigal
Click to edit Master title style
The sublime
and the
ridiculous are
often so
nearly
related, that
it is difficult
to class them
separately.

Thomas Paine,
The Age of
Reason, 1795
The Power of Bad Ideas        ‹#›    Portigal
Click to edit Master title style




  It’s such a fine line between stupid
               and clever!
The Power of Bad Ideas          ‹#›    Portigal
Click to edit Master title style


Thank you!




Portigal Consulting                    @steveportigal
www.portigal.com                       steve@portigal.com
The Power of Bad Ideas          ‹#›    +1-415-894-2001
                                                   Portigal

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The Power of Bad Ideas

  • 1. The Power of Bad Ideas @steveportigal 1
  • 2. Click to edit Master title style Bad ideas are not meh ideas The Power of Bad Ideas ‹#› Portigal
  • 3. Click to edit Master title style Bad ideas in the creative process The Power of Bad Ideas ‹#› Portigal
  • 4. Click to edit Master title style Brainstorms Pace of idea generation Addressing needs with low-hanging fruit Time The Power of Bad Ideas ‹#› Portigal
  • 5. Don‟t forget your second Click to edit Master title style wind Pace of idea generation Obvious but Addressing Innovative necessary, needs with problem-solving, Breakthrough low-hanging need-filling, low- hanging fruit Wacky fruit Time The Power of Bad Ideas ‹#› Portigal
  • 6. Click to edit Master title style Bridging the humps Pace of idea generation Addressing Innovative needs with Breakthrough low-hanging Wacky fruit Time The Power of Bad Ideas ‹#› Portigal
  • 7. Click tois that a title style Why edit Master bad idea? The Power of Bad Ideas ‹#› Portigal
  • 8. Click toBad Choicestyle That edit Master title Could Be Useful The Power of Bad Ideas ‹#› Portigal
  • 9. Click to edit Master title style When bad ideas go good The Power of Bad Ideas ‹#› Portigal
  • 10. Click to edit Master title style Breaking Bad Ideas The Power of Bad Ideas ‹#› Portigal
  • 11. Click toClicker title style Cow edit Master Wired:ofThe Curse of Cow Clicker The Power Bad Ideas ‹#› Portigal
  • 12. Click to edit Master title style Jotly Appsurd: In Silicon Valley, It's Hard to Make a Joke The Power of Bad Ideas ‹#› Portigal
  • 13. Click to edit Master context… A joke in one title style Appsurd: In Silicon Valley, It's Hard to Make a Joke http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html Portigal The Power of Bad Ideas ‹#›
  • 14. Click to editroll in title style Rock „n Master the next Appsurd: In Silicon Valley, It's Hard to Make a Joke http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html Portigal The Power of Bad Ideas ‹#›
  • 15. Click to edit Master title style Abraham Lincoln, Vampire Hunter Appsurd: In Silicon Valley, It's Hard to Make a Joke http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html Portigal The Power of Bad Ideas ‹#›
  • 16. Click to edit Master title style Bad and Good Food Ideas The Power of Bad Ideas ‹#› Portigal
  • 17. Click to edit Master title style Bad ideas stay bad The Power of Bad Ideas ‹#› Portigal
  • 18. Click to edit Master title style Bad is judged by the marketplace The Power of Bad Ideas ‹#› Portigal
  • 19. Click to edit Master title style Bad is judged by the marketplace The Power of Bad Ideas ‹#› Portigal
  • 20. Click to edit Master title style (Bad) Idea Thinking The Power of Bad Ideas ‹#› Portigal
  • 21. Click to edit Master title our Bad ideas ignite style imagination The Power of Bad Ideas ‹#› Portigal
  • 22. Big Think‟s Dangerous Click to edit Master title style Ideas "These ideas may at first seem shocking or counter-intuitive— but they are worth our attention, even if we end up rejecting them." The Power of Bad Ideas ‹#› Portigal
  • 23. Click to edit Master title style Satire and social commentary A Modest Proposal is the classic example of a deliberately bad idea used to critique circumstances where such an idea could even be articulated. The Power of Bad Ideas ‹#› Portigal
  • 24. Click to edit is King style Context Master title Open to surprises Let your audience tell you Engineers say “if it works, it‟s not a stupid idea” (check this) Consider your context in order to assess • Art • Social change • Entertainment • $ • Technology • Etc. The Power of Bad Ideas ‹#› Portigal
  • 25. Click to edit Master title style The sublime and the ridiculous are often so nearly related, that it is difficult to class them separately. Thomas Paine, The Age of Reason, 1795 The Power of Bad Ideas ‹#› Portigal
  • 26. Click to edit Master title style It’s such a fine line between stupid and clever! The Power of Bad Ideas ‹#› Portigal
  • 27. Click to edit Master title style Thank you! Portigal Consulting @steveportigal www.portigal.com steve@portigal.com The Power of Bad Ideas ‹#› +1-415-894-2001 Portigal