The document discusses several movie posters and analyzes what information they provide about the films and whether they would be considered successful posters. It examines what the images convey about the plot, location, tones and characters. It also looks at what promotional elements are included to appeal to audiences, such as the title, actors, taglines and reviews. Some posters are deemed more successful than others based on how clear, attention-grabbing and relatable to the film's content and style they are.

1. Film Posters
Genre: Romance

2. Titanic
What do the images tell us?
•
The image of the two characters suggests the film
is a romance.
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The position of the two people implies that the
male is going after the female.
•
The boat in the front of the poster relates to the
title of the film and tells the audience what the
main location for the film is.
What information is included to appeal to an
audience?
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Title
•
Tagline
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The names of two main actors
•
Other films connected to the director.
Is this a successful poster?
Yes, it includes the names of two popular actors, as
well as including other successful films by the same
director. It’s almost saying that if you liked those films
you’ll like this one.
It’s layout is simple and clear so it would be
transferable to DVD cases. Also, the style and colours
in the poster are consistent with the film.

3. Lost In Austen
What do the images tell us?
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•
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The majority of the film is set in the
countryside or a rural area.
Past and present are mixed together.
The book is an important item.
What information is included to appeal to an
audience?
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Title
•
•
•
Tagline
The names of the main actors and actresses
Quotes and opinions on the film
Is this a successful poster?
Yes, because it gives the audience a reason to
watch it by using the quotes from reviews. Even
though the style and colours of the poster don’t
relate to the film they do make the poster stand
out and jump at you, grabbing your attention. It
will also appeal to fans of Jane Austen because it
hints that it is based on one of her books.

4. Twilight
What do the images tell us?
•
•
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It is about a boy and a girl.
The male character is more powerful than the
female character.
The dark colours suggest that there is evil and
negative themes to the film.
What information is included to appeal to an
audience?
•
Title
•
•
•
The release date
Tagline
Distribution Company
Is this a successful poster?
No, there isn’t enough information, you don’t
know who the director is, who the actors are, the
story or plot. They only thing that hints at what the
film could be about is the tagline: “When you can
live forever, what do you live for?” However, it
does jump out at you because the colours used
are so intense and isolated.

5. Date Night
What do the images tell us?
•
•
•
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It is about a married couple.
The characters go out for a meal, on a date.
There is a car crash.
There is violence in the film as there is a gun.
What information is included?
•
Title
•
Tagline
•
•
The names of the two main actors
The release date
Is this a successful poster?
Yes, it jumps out because the image isn’t one you
see everyday and the colours are quite striking.
The main male actor is also fairly popular so that
adds appeal to the film. The image is transferable
to a DVD case, because it is simple and there
aren’t any small, intricate details.

6. Casablanca
What do the images tell us?
•
The main location is a warm place because of the
palm leaves and the exotic looking buildings.
•
A couple are in love, but they aren’t happy.
•
There is “gangster” type characters in the film.
•
The planes suggests that the two main characters
are separated at some point in the film.
What information is included?
•
Title
•
The names of the main actors and actresses in the
film
•
The names of the distributor and production
company
Is this a successful poster?
No, the poster doesn’t relate to the film very well
because it is film noir. This poster is also too busy and
intricate so I don’t think it would transfer to a DV case
very well. However, even though it doesn’t have a
tagline or contain much information, the images in the
poster creates a segmented story and this will make
the viewer want to see the full film so they are able to
fill in the gaps.

7. About Time
What do the images tell us?
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The red dress suggests love and passion.
•
The laughing characters tell the viewer that the
film is a comedy as well as a romance.
•
The water falling on the characters implies that
things do go wrong in the film but that aren’t
detrimental to their happiness in the end.
What information is included to appeal to an
audience?
•
Title
•
Tagline
•
The names of the main actors and actresses
•
The release date
•
The name of the writer and other films he has
written
Is this a successful poster?
Yes, because it provides an emotional connection for
the viewer, the bright colours also make it stand out
and catch your eye. The happiness in the poster
makes you want to see the film to see what could be
so funny. The colours in the poster are consistent with
the film.

8. A Little Bit of
Heaven
What do the images tell us?
•
•
•
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The white background suggests
innocence, purity and happiness.
The film is about a young couple.
There is most likely a formal wear event in the
film because the male character is wearing a
suit.
The film is fun and happy because of the
emotions show in the poster.
What information is included to appeal to an
audience?
•
Title
•
Tagline
•
The names of the two main actors in the film.
Is this a successful poster?
No, the poster doesn’t really tell us anything at all
about the film and doesn’t give the audience
any incentive to watch the film. However, it’s
simplicity is perfect for transferring to a DVD case.

9. Letters to Juliet
What do the images tell us?
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It is set in a warm climate
•
The colours also tell us that it is a happy
and positive film.
•
The main location is somewhere in a rural
setting with a large garden or orchard.
What information is included to appeal to an
audience?
•
Title
•
Tagline
Is this a successful poster?
No, because the bottom image is so small, it
wouldn’t be clear as to what is was on a DVD
case. But this poster is very good at
presenting the viewer with the themes of the
film without revealing the events in the film. It
doesn’t the actors or the director as a
marketing technique though which could
letter down promotion.

10. The Back-up Plan
What do the images tell us?
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The main female character in the film is
flirty, confident and the baby shoes she is
holding implies that she is also pregnant.
•
The male is character is also confident
and admires the female character.
•
It is a happy, light-hearted and funny film.
What information is included to appeal to an
audience?
•
Title
•
Tagline
•
The name of the main actress in the film
Is this a successful poster?
Yes, the poster uses iconography which helps
describe the themes of the film to the viewer
without giving any of the plot away, as well
as creating an incentive to see the film. The
colours used for the people are consistent
with the style used in the film.