This document discusses different types of film posters and what makes an effective poster. It argues that single image posters with a black background ("SIBB" posters) are most compelling. These posters draw attention with a striking single image and minimal distracting elements. They intrigue viewers about the film's content without revealing too much. The document also praises painted posters and taglines for giving films unique identity. In conclusion, the author believes a SIBB-style poster would best represent their group's film as it can be created without professional painting skills.

1. By Lewis Howard

2. Often for
marketing/advertising
purposes‟ a poster
will be created to go
along with the film.
This done in order to
give people the
general impression
of what to expect to
see from the film in
terms of the genre of
the film and who
stars in it (e.g. a
certain actor or
character), which
urges them more to
go and see the film.

3.  The basic film poster will
have the title of the film as
well as one or two
characters that will be
featured in the film as well
as background image that Tagline
reflects the type of genre
of that particular film
(often ether the
background to a certain
scene or in some cases a
certain colour that reflect
the genre of that film e.g.
light colours for comedy‟s
and dark colours for
horror films).
Pull quote
Also a lot film posters
like to use taglines and
pull quotes. The
taglines help to entice
the views because of
certain words and helps
them to remember the
film (often used in
horror films and
comedy‟s), and pull
quotes help to give the
film a better reputation
since people will
assume that the film is
good.

4. When theatrical films first
became popular the type
of posters that would
accompany the film would
often be painted and
show the main characters
in the film with a simple
coloured background.
This was mainly to do with
the limited technology of
that time period since
computers as well as
digital/professional
cameras and so on
weren‟t around during that
time, so painting was
pretty much the only
options.

5. Skip to the modern day and
we can see that film poster
are now mostly photographs
of one of the character in
the film along with a
background used in a
certain scene with in the
film, plus some extra effects
(e.g. Computer generated
images, lighting, and
airbrushing)

6.  After looking at and analysing various
film posters there are two specific type
of posters and a certain feature of film
posters that entices me the most to see
the film since they look very strong and
often make me incredibly interested in
seeing the film.

7. The first type of film
posters are painted Painted
posters over digital
posters. Now I‟m talking
about the modern day
painted film posters not
the old painted film
posters (because they
look incredibly cheesy),
this is because often
having something painted Digital
gives the film a more
unique and slightly epic
quality to the film.
Also not only can you get away
with a lot more when something
is painted but the range of
colours and painting style you
can use are pretty much
limitless, and often with modern
poster the digital photographs
sometimes tend to not mix that
well the extra effects used in the
poster.

8. The second type of poster and my personal
favourite is what I like to call the „black background
single image‟ or „SIBB‟ poster. The main reason for
this is because if there is colour used in the single
image can come across incredibly powerful since if
used right, the colours stand out from the
background and put more emphasis on the image
itself. Plus because it‟s a single image there isn‟t
too much going on at once which doesn't make the
poster seem too clustered or bare. Also because
it‟s a single image it often gives the viewer the
general idea of the film but it doesn't give anything
major anyway. What‟s also great about these types
of posters is that they can be both painted and also
digital photographs.

9. To expand upon this point lets look at
two of my favourite film posters!
Film Poster Number 1 Is...
Plus the poster doesn't
give away anything
specific about the film like
the...
KILLER!!!
Or victims
The poster for „Halloween‟
1978 is incredibly effective
since the bright orange
colours reflect well with the
dark background and the
single image of the pumpkin
face and the knife gives you
the feeling that this is a horror
film based around Halloween.

10. Film Poster Number 2 is...
The light cycles
The poster for „TRON‟ 1982 is
just incredible because the
bright blue lighting contrasts
greatly with the black
background and draws the
viewers attention to the image.
Plus the image of „TRON‟
reaching for the disc symbolises
a sign of greater power trying to Sark and the M.C.P
reach us (e.g. A species beyond
our own, if you‟ve watched the
film you‟d understand) which it
what sci-fi is all about.
Flynn, TRON, and RAM
Also like „Halloween‟ you
get the idea that this is a
sci-fi film about the world
inside a computer but you
don‟t know what will be
featured within the film
like...

11. To further emphasise why „SIBB‟ posters are
my favourite, compare the posters for „TRON‟
and „Halloween‟ on the left to the ones of the
right
My person thoughts are
that the „TRON‟ poster on
the right has WAY to much
going on at once and looks
confusing as what it‟s about
and the Halloween poster
has already shown us the
killer and the image look
like one of the still from a
scene in the film which is
very unprofessional

12. Along with painted posters and black
back ground ones, one of the extra
features I love about posters is
Taglines
taglines. This is because taglines help
to make film stand out on it‟s own and
gives it a sense of individuality and it
also helps to get people more
interested in the film. This technique is
used A LOT in both horror films and
comedy‟s as it gives the film a sense or
mystery, danger and excitement (e.g.
“the night HE came home” and “some
guys just can‟t handle Vegas” etc).

13. Based on the research done and my personal opinions I believe
that a „SIBB‟ poster or a typical modern day poster would be best
for my group to have to go along with our film. The reason for this
is that... well the last few slides have been explaining my views on
black back ground posters, so the reason I chose this and
modern day style posters is because it seems like something that
my group and I could create. The reason I left out painted posters
is because despite the fact that I love those type of posters It
doesn't seem like something my group and I could accomplish
since none of us are professional painters and we simply don‟t
have the time to paint the entire poster plus if something goes
wrong it is likely that we have to start all over again.

14. Thanks for watching 