The perfect handjob
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The document discusses opportunities for marketing hand wash products in India. It notes that while hand wash penetration is only 10% in urban households, emulating urban lifestyles is important to semi-urban and rural consumers. An insight is that social embarrassment of a relative from the city seeing a used soap bar could motivate people to change to hand wash. A marketing strategy is proposed to leverage this insight by having urban relatives surprised that their rural hosts now use hand wash, implying they too are up-to-date on modern hygiene practices.
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Note: Temple Strategy is a thought-piece crafted as one of the 5 instigative pieces for "The Howl". #The Howl is a strategic instigations news letter by @wolfzhowl mailed to brand custodians every full moon.
If you want to be a part of the mailing list, please send us a request at intelligence@wolfzhowl.com
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If you desire to be on the mailing list, please send us a howl at intelligence@wolfzhowl.com
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If you want to be a part of the mailing list, please send us a request at intelligence@wolfzhowl.com
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Game Of Thrones - one of the most successful all time HBO series does not take its success lightly and rest on its laurels.
There seem to be some hardcore strategic efforts into its season pre-launch.
Here's a strategic instigation from @wolfzhowl trying to de-code & retro-organize the approach behind their 2015 season pre-launch content marketing strategy efforts. #wolfSIGHTS
The deck primarily focusses on Game of Thrones, followed by an at best sketchy capture of the Indian Premier League of Cricket's (IPL's) efforts at pre-launch content marketing efforts for the 2015 season.
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If you desire to be on the mailing list, please send us a howl at intelligence@wolfzhowl.com
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蛇麼！居然可以～
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--
Report's pics source - Utopia
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This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
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2014 達暉資訊教育訓練課程 - Design Patterns
課程簡介：
蛇麼！居然可以～
行雲流水般回答何謂 觀察者模式
而不是 我認識它 但無法完整說出它是誰
看完整本 設計模式 書籍
而不是 三秒就倒頭入睡？
寫出 一段段自己滿意程式
而不是 質疑是否有更好寫法
其實 “Design Patterns” 並沒有這麼困難，這次的課程，我們會透過情境的方式，帶大家慢慢走入這個世界～
台灣創意週 - 創意烏托邦
每個創意人的心中都有一個「美好烏托邦」，在這個烏托邦裡、創意人可以自由的發想、做出最棒的創意。這時一個問題出現了...
「如果給你理想中的一切，你就能做出理想中的創意嗎？」
我們用一波調查和四個故事來一起思考：
ㄧ、調查：你心目中的創意烏托邦要有什麼條件？
二、故事（條件完美的不完美結局）：
1. 萊特兄弟年代的資源佔有者；
2. 超級明星Color的失敗史；
3. 達文西 v.s. 米開朗基羅的比稿大對決；
4. 莫札特的騙局
--
Report's pics source - Utopia
Digital Strategy - Playground Sessions
The document provides a digital strategy for a piano learning software called Playground Sessions.
[1] It analyzes the target audience as first time teen piano players and their parents and proposes communicating to teens online and showing how Playground Sessions makes learning piano fun like a game.
[2] The strategy suggests setting up an interactive "Piano Gamestation" in shopping malls around Christmas to engage teens and show how the software works in an attention-grabbing way.
[3] Playing the piano would navigate a video game on a large screen, and sharing the performance online and through cards would promote the software while being fun for teens.
用社群形塑品牌形象 Social Media Marketing & Branding
社交媒體已逐漸成為品牌與目標對象溝通的顯學，在不同社交媒體上，存在各種不同溝通的聲音，如何與這些聲音互動並連結起來，已是社群行銷上必須面對之功課
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Electricity post
Imagine a day or few hours with #noelectricity, then imagine #Whatif there was no electricity throughout the year.
Approximately 5% of the population of India still does not have access to electricity. How does #LackofElectricty impact them? Do we have a potential #business opportunity here that can counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands
Jio Creative Labs - What it can be; A Wolfzhowl Instigation
Jio created ripples in the market by announcing the launch of their advertising agency. We, at Wolfzhowl, believe that leaving it only as another advertising agency is wrong. Jio Creative Labs can become much more than just that. While they threaten the existence of big & small agencies alike, they can become incubators for brands that are in an aggressive growth phase.
We believe Jio Creative Labs can usher Marketing 3.0 for India. Read and tell us your thoughts!
Re-rise of collectivism
COVID-19 is changing the fabric of society. While the naysayers say that nothing will change once the lockdown ends, we at Wolfzhowl believe that collectivism will be on the rise. Brands will need to realign their marketing plans to now cater to a far lesser individualistic audience.
Do you agree with us? Let us know in the comments below.
Embedding memories for brands
The document discusses memory structures and processes. It describes the three main types of memory - sensory memory, short-term memory, and long-term memory. Sensory memory stores impressions briefly, while short-term memory can hold information for seconds unless rehearsed. Long-term memory has unlimited capacity and stores information indefinitely. For content to be memorable, it must effectively move from sensory memory to short-term memory through gaining attention, then be encoded and stored in long-term memory by relating to existing knowledge structures. Brands aim to stand out from clutter and be introduced to consumers' sensory memory, then impact short-term memory through novelty or emotion to ultimately integrate into long-term memory schemas.
Franchise model strategy wolfzhowl
A deck with compilation of strategic do's & dont's from various sources aimed to instigate you to better your franchise model strategy - especially focussed on franchises for fashion brands #wolfSIGHT #wofSIGHTS www.wolfzhowl.com
B2B vs B2C Vs H2H marketing model
Rise of Human to Human marketing H2H model and the decline of Business to Business B2B marketing model...
a compiled (from various sources) deck to instigate you...
www.wolfzhowl.com
Fashion series fast fashion
Fast Fashion has been created to instigate consumers to buy faster. Fast Fashion appeals to the impulsive, non-stagnant nature of people. How do we create a fast fashion brand. #wolfSIGHTS instigates you to create a fast fashion brand & market it...
Millennials & the 31st Party
Hello Folks,
Here are two quick snackable #wolfSIGHTS around Millennials and the 31st December night party for you to end 2017 on.
Maybe your brand quickly act on it too :)
Would have loved to see some "Kurkure - Twisted Snack-tail recipes" for an in-home 31st new year party. Hotstar & Netflix to do a new year party viewing suggestion. Amazon to have done a Amazaon Prime Video suggestions + home orders of food, snacks, party stuff, Air BnB to have curated a few places for last minute get-away party seekers etc;...come on brands start engaging!!
The future agency?
A few Musings from Wolfzhowl on the future agency, more to instigate conversations and invite feedback - so that we can learn too :)
Traditional Vs Digital, Instinct Vs Data, Differentiating Brand Stance Vs Selling Context, Marketing Vs Sales, Equity as ROI Vs Sales as ROI. The debate seems to have become about "Vs".
That is true if you look at the debate from a traditional agency Vs a Data/Digital agency perspective. But being on a slightly different aspect for the last 5 years - If i divorce myself from the Vs perspective and look at only from a brand's benefit perspective (combining and using the best of both traditional and new) - the process will be different and the future agency will be different.
This "Vs" argument is actually making us still have a red ocean argument as far as the agency business is concerned.... The blue sky picture could be...
Why corporates need a purpose
#CorporatePurpose - this deck instigates you on the need for purpose craft for corporates.
In the post-digital world, the customer/consumer has better access to information about companies, brands, business practices and the world in general. The customer/consumer is also now armed with ability to publish and communicate her/his point of view, opinion, gripe or disdain easily and reach 0000’s of people.
People now also associate a daughter brand’s behaviour with the corporate mother brand and vice versa. In the post digital world, the rub-off is more palpable and far more visible, increasing the strategic need for better orchestration between both.
Hence governmental organizations, institutional investors, partners/vendors, private investors and citizens (customers/consumers/current & prospective employees) are more affected by a corporate brand’s social standing and reputation.
A millennial heavy society is also more purposive demanding better transparency, accountability, social & environmental responsibility from corporates.
Look at Uber, lack of a purpose is practically driving it out of business. United Kingdom has primarily cancelled its license because Uber was never purposive and responsible. Its lack of purpose has made Uber hide the data leaks in the USA and hence led o governmental, institutional and public distrust. Lyft is benefiting from all of this. Lack of Purpose is making people leave Uber and acting as a barrier to attracting new talent.
Corporate Purpose is not about differentiation from competition, but it is about making a difference to people’s lives. The government stipulated mandatory CSR can be subsumed under the corporate purpose and earn the corporate great social capital.
But in today's age having a separate CSR initiative is not enough, a purposive corporate brand actually helps a corporate run its business profitable while being socially responsible.
Corporate purpose sets a consumer/customer / society / people centric, mutually profitable goal for the organization, it helps create a purposive and positive internal culture and endows all its daughter brands with great social love.
While every daughter brand is busy pursuing its business, a strong purposive corporate brand can actually endow these daughter brands with an aura of phenomenal good will.
Purpose can help a Corporate initiate a highly successful IPO, for subscribers to an IPO look for profitability first, but todays intelligent investor knows that only a purposive brand can create sustainable profitability.
The target audience which we need to influence for an IPO are the government, institutional bodies, institutional, private and citizen investors, employee investors etc.;. well all of them are primarily people and people are not just rational creatures, emotions drive investments too. Hence a purposive corporate brand is much more assured of not just a successful IPO, but also of long term profitability.
Brand neutral platform & content strategy Instigation
Whether you want to create a branded platform or a brand neutral platform or just a brand - you definitely are a brand who now is a publisher in this post-digital world.
A strategic Instigation by WOlfzhowl on creating a brand neutral platform. A comprehensive approach with discussions and highlight on various conundrums faced by brands.
Buckle-up its an intense read, hope you enjoy the instigations.
Check Out: #wolfSIGHTS across platforms
www.wolfzhowl.com
#wolfSIGHTS #WolfzHowl #ContentStrategy #BrandedContent #ContentCreation
Instigating behaviour change using digital
Digital as a medium is far more conducive to instigating Behaviour Change than traditional alone is. However often marketers make the mistake of either (1) adopting their traditional campaigns to digital or where channel insights are totally ignored and digital is woefully used as another broadcast medium rather than an engagement medium (2) jumping directly to channel insights and ignoring that the human insights need to be identified first.
Here's a strategist instigation #wolfSIGHTS #wolfSIGHT which attempts at giving you a standardised schematic to plan your behaviour change using digital as a medium.
Another instigation related to this that you might find interesting:
https://www.slideshare.net/ChallapalliKalyanRam/consumer-engagement-strategy-provocation-7up-pepsico
Wolfzhowl book of behaviour change instigations
This document discusses strategies for instigating consumer behavior change to overcome barriers facing brands. It provides examples of behaviors that may inhibit adoption of new products or services, such as preferences for cheaper alternatives, ingrained habits, infrastructure issues, cultural mindsets, usage patterns, demographics, price sensitivity, gender norms, negative word-of-mouth, perceived parity between products, and reluctance of internal stakeholders to embrace new strategies. The document advocates considering behaviors beyond surface preferences and emphasizes discovering the "strategic dissonance" needed to drive the desired changes through tactics like leveraging social influences, targeting specific usage occasions, and addressing underlying attitudes, ego needs or fears.
Male grooming an instigation by wolfzhowl
A strategic instigation on what it takes to craft a male grooming brand in India.
While brands keep see in the micro-picture and sometimes get their strategy right by default rather than by design, heres a way to get things right by design while crafting a grooming brand for men.
Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see.
#Stratalogues #wolfSIGHTS
Instigating the Car category In India
This document provides an overview of strategies for success in the passenger car category in India. It begins with some "quirky car truths" about the Indian market. It then discusses the evolution of personal mobility in India and how cars are now seen as a status symbol as well as an expression of independence. The document analyzes case studies of successful (Hyundai Santro) and unsuccessful (Ford, Renault) market entries. It proposes a "strategic success structure" with three pillars: product lure, social imagery, and heritage. Each pillar includes considerations for successful market entry and strategies to attract Indian consumers.
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Changing face of women consumers in india wolfzhowl
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Jio Creative Labs - What it can be; A Wolfzhowl Instigation
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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4. Social Media Marketing (SMM)
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5. Promotion with less investment
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Gokila digital marketer
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The perfect handjob
- 2. 100% penetra5on in India Only 10% of urban household penetra5on Opportunity – Higher profitability
- 3. Current Hand Wash Category Communica5on Both market leaders are figh5ng the same baCle using ‘germ killing’, ‘health’ and ‘kids’
- 4. Both market leaders are trying to take market share from the ‘soap bar’ by using ‘Germs’ as the premise…
- 5. But is that persuasive enough? Is it as effec5ve? Or can we mo5vate them with something powerful enough to translate into instant change?!
- 6. The one thing that semi-‐urban/rural consumers look-‐up to most is “emula5ng urban lifestyles” & “concerned about being thought of as backward”!.
- 7. When urban rela5ves visit, semi-‐urban/rural hosts stand on ATTENTION! Urbanite guests = new age mom-‐in-‐laws ;) Increase in urban migra.on = more urban lifestyle inflicted rela.ves/guests coming back to visit!
- 8. Insight: What happens to people when their urban-‐rela5ves/guests visit someone else’s bathroom and see the ‘ used soap bar’ on the basin? It’s that ‘Yukk’ feeling, that the home-‐ owner doesn’t know about! But, would cringe if she/he knew about..
- 9. So Why Don’t we Tell Her About it? Social Embarrassment drives people to change faster than ‘good habit inculca5on’ alone!
- 10. So, lets infuse germ protec5on with the fear of the urbanite’s “yuck” Implica5ons: 1) Comm-‐story with semi-‐urban/rural household surprises urban visitor with “Hand wash” usage. “Am up-‐to date too ;)” 2) Ini5ate in-‐soap placement of a carefully cra`ed scene. Inter-‐woven into the editorial fabric of the serial. Inversely works on urban consumers too!!
- 11. Insight Source: #stratalogues @wolfzhowl (a 4month hardcore immersion into heartland India, not just research!)