Learn about the steps necessary to think through and develop a brand that appeals to your target audience, as well as how to implement it across multiple channels. We'll dissect good and bad examples of brand implementation and discuss how branding includes not only your logo but also your color scheme, visuals, writing style, tone and messaging.
As brand custodians we are obsessed with Brand Architecture, Brand Identity, Brand Personality & Brand Behaviour. We focus a lot on the semiotics, communication, packaging etc;.
But are we obsesses enough with the role of Temple Ingredients & Temple Products in the brand craft?.
A few brands are!
Using examples of Dove, Nivea, Dettol, Loreal, Lancome, Bajaj Pulsar etc; this thought-piece aims to instigate implications for brand custodians on thinking their Temple strategy. #wolfSIGHTS
Temple Ingredient & Temple Product are terms coined by @wolfzhowl to create a handle for driving home the importance of this strategic approach.
There are a few strategic instigations for brands like Parachute & Dettol, based on this approach as well.
Another thing brand custodians can possibly think of is using the digital media to socialise and drive home their temple ingredient & temple product advantages.
What perhaps could be a thought piece - 2 on this is service brands and do they have a temple service that can anchor their brand in?.
Note: Temple Strategy is a thought-piece crafted as one of the 5 instigative pieces for "The Howl". #The Howl is a strategic instigations news letter by @wolfzhowl mailed to brand custodians every full moon.
If you want to be a part of the mailing list, please send us a request at intelligence@wolfzhowl.com
Learn about the steps necessary to think through and develop a brand that appeals to your target audience, as well as how to implement it across multiple channels. We'll dissect good and bad examples of brand implementation and discuss how branding includes not only your logo but also your color scheme, visuals, writing style, tone and messaging.
As brand custodians we are obsessed with Brand Architecture, Brand Identity, Brand Personality & Brand Behaviour. We focus a lot on the semiotics, communication, packaging etc;.
But are we obsesses enough with the role of Temple Ingredients & Temple Products in the brand craft?.
A few brands are!
Using examples of Dove, Nivea, Dettol, Loreal, Lancome, Bajaj Pulsar etc; this thought-piece aims to instigate implications for brand custodians on thinking their Temple strategy. #wolfSIGHTS
Temple Ingredient & Temple Product are terms coined by @wolfzhowl to create a handle for driving home the importance of this strategic approach.
There are a few strategic instigations for brands like Parachute & Dettol, based on this approach as well.
Another thing brand custodians can possibly think of is using the digital media to socialise and drive home their temple ingredient & temple product advantages.
What perhaps could be a thought piece - 2 on this is service brands and do they have a temple service that can anchor their brand in?.
Note: Temple Strategy is a thought-piece crafted as one of the 5 instigative pieces for "The Howl". #The Howl is a strategic instigations news letter by @wolfzhowl mailed to brand custodians every full moon.
If you want to be a part of the mailing list, please send us a request at intelligence@wolfzhowl.com