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The Social Layer
Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/
Alan Lepofsky
Director Of Product Marketing
@alanlepo
We Use Many Different Tools
Photo Credit: http://www.flickr.com/photos/geishaboy500/100043823
The real problem
Sales
Marketing
Finance
HR
Functional Silos
Not Practical
Photo Credit: http://www.flickr.com/photos/wilhei/109403306/
What We Can Do Is Integrate
What Is A Social Layer?
When Social Is Just A Feature
People
Content
Events
People
Content
Events
People
Content
Events
CRM ERP CMS
Business Process (SSO, LDAP, etc)
When Social Is A Layer
People
Content
Events
CRM ERP CMS
Business Process (SSO, LDAP, etc)
Activity StreamEnterprise Applications
CRM
ERP
HR Joseph Hines to Sales
Uploaded Q3pipeline.ppt to
Sales presentation library
This is great. Thank you
for sharing.
Looking good, Q3 is going
to be fantastic.
SalesforceBot
Lead record for Tricia Nuzzo had
Been converted to an opportunity
InventoryBot
What is the inventory status for part
number NCC1701?
ProcessWatcher
Page “Q3 Event Planning” in
Marketing is awaiting approval
There are currently 341
units of #NCC1701 available
Mandy Cunningham
Entries can
be created
either by
people or by
applications.
Socialtext Connect - Events
YourCo Intranet
Enterprise Applications
CRM ERPHR
Socialtext Connect - Dashboards
widget widgetstream
SharePoint
Financ
e
Open standards and APIs
Benefit #1: Reach A Larger Audience
Photo credit: http://www.flickr.com/photos/larimdame/2575986601/
Photo Credit: http://www.flickr.com/photos/erica_marshall/2885783824/
Benefit #2: Enable Conversations
Photo credit: http://www.flickr.com/photos/_fabrizio_/1578087736
Benefit #3: Avoid Going Back And Forth
Beware the flood of information
Filter to see things the way you want
Photo credit: http://www.flickr.com/photos/spence_sir/2291938423/
Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/
Control Your Consumption
Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/
Get Social
@alanlepo
@Socialtext
www.socialtext.com
Photo Credit: http://www.flickr.com/photos/neonman/2693639551/
Thank You

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Benefits Of The Social Layer

Editor's Notes

  1. Too costly Too difficult
  2. With all this openness and sharing…vast amounts (flood) of information Slide about this transitioning to these “consumer accepted principles in the business world
  3. Image used via creative commons: http://www.flickr.com/photos/neonman/2693639551/