
Organization / Workplace
Aurify BrandsLocation
Greater New York City Area United StatesOccupation
VP of Marketing at Aurify BrandsIndustry
Advertising / Marketing / PR
Website
http://www.hellojanello.comAbout
I'm a marketing maverick who spent the last 20 years pioneering the connection between experiential and digital using hospitality and narrative as his tentpoles. My marketing litmus test is simply, “Will it make them smile.” I’ve run innovation marketing teams at Yahoo, Ogilvy and Digitas before starting my agency, Manifold. Now, as VP of Marketing for MeltShop, I've married my passion for food and hospitality with my marketing and behavioral science skills to disrupt the very industry used to guide my work.