Saffire is a design company that has been in business for 10 years. The document provides an overview of Saffire's history, team members, and client retention. It then outlines a "BS in Graphic Design" course taught by Jeremy Emerson, covering topics like grid design, typography, photography, and design theory. The document emphasizes keeping designs simple and using techniques like whitespace to create balance and emphasis.

1. 15 Minutes to Fabulous
(Revealing the Designer Within You!)
Jeremy Emerson
Partner/Creative Director, Saffire

6. Our History

7. Ten years ago Saffire was born!

8. Ten years ago Saffire was born!

9. Ten years ago Saffire was born!

10. Ten years ago Saffire was born!

11. Ten years ago Saffire was born!

12. Ten years ago Saffire was born!

13. Today, nearly 500 clients trust Saffire.

15. Client Retention

16. A beautiful, unique,
engaging website
Manage it all yourself &
get quick, unlimited help
Completely integrated
ticketing solutions

17. Our Team
Kendra Wright
Founder
Aaron Pederson
President
Jeremy Emerson
Partner, Creative Director
Cassie Roberts Dispenza
Senior Director of Marketing
& Partnerships
Chris Lugar
Technical Director
Jessica Bybee-Dziedzic
Director of Partnerships
Brandi Jo Reilly
Director of Client Experience
Ashley Zema
Client Experience Manager
Austin Castaneda
Ticket Experience Manager
Daniel Bunn
Software Engineer
Jeff Seymour
Front End Developer
Jodi Buresh
Director of Partnerships
Phil Thompson
Client Experience Manager
Katie Bobzien
Junior Designer
Katrina Hirsch
Front End Developer
Jessica Carlo
Marketing Manager
Amy Pelzl
Director of Ticketing
Partnerships
Joy Whitman
Client Experience Manager
Thema Reed
Marketing Manager

19. The Power of Photography - Imagery
Eyesore to Eyecandy - Branding
15 Mins to Fabulous - Beautiful Page Layout

20. Previously, on...

40. BS (Bachelor of Smarts)
in Graphic Design

45. The Grid
Typography
Photography/Imagery
Theory

46. 1) The Grid

47. What’s the Grid?

48. The Grid

49. The Grid

61. 2) tyP()GrApHY

68. DON’T CAPITALIZE WHOLE PARAGRAPHS. THIS HABIT ORIGINATED
WITH LAWYERS AND HAS INFECTED SOCIETY AT LARGE. THUS, MANY
WRITERS STILL BELIEVE THAT CAPITALIZATION COMMUNICATES AU-
THORITY AND IMPORTANCE. “HEY, LOOK HERE, I’VE GOT SOMETHING
IMPORTANT TO SAY! I DEMAND THAT YOU PAY ATTENTION!” BUT A
PARAGRAPH SET IN ALL CAPS IS VERY HARD TO READ.

69. We read more lowercase text, so as a matter of habit,
lowercase is more familiar and thus more legible.
Furthermore, cognitive research has suggested that the
shapes of lowercase letters—some tall (dhkl), some short
(aens), some descending (gypq)—create a varied visual
contour that helps our brain recognize words.
Capitalization homogenizes these shapes,
leaving a completely rectangular contour.

73. WYSIWYG Rules
ALL CAPS lines of text reduce
reading speed by 15%
Use 3-4 levels of hierarchy
in your typesetting
Watch font weights, column widths
and paragraph density

74. 3) Photography/Graphics

81. Can We Measure Our Imagery?

100. 4) Design Theory

102. Design Theory
If everything is important, NOTHING is important.

104. “35 please.”

107. Design Theory
If everything is important, NOTHING is important.
Think devices, simpler is better!

110. Design Theory
If everything is important, NOTHING is important.
Think devices, simpler is better!
Whitespace can be your best friend.

120. Bacon ipsum dolor amet spare ribs kielbasa chicken pork chop, chuck pork doner tail brisket meatloaf pork
loin t-bone kevin capicola. Biltong frankfurter tri-tip burgdoggen kevin kielbasa. Ham hock fatback meatball,
ground round tongue sausage turkey cow prosciutto bacon short loin pork loin chuck. Pancetta pork belly tri-
tip bresaola rump ball tip pork boudin kielbasa. Fatback bresaola beef ribs, bacon landjaeger turducken
shank pork chop spare ribs. Corned beef bresaola capicola ground round. Short ribs ball tip ribeye alcatra
hamburger beef ribs. Chicken tail swine jowl. Kielbasa sausage leberkas cow. Bresaola hamburger bacon
picanha biltong. Jerky cupim ground round, fatback hamburger pork cow chuck pig tenderloin spare ribs tail
chicken pork loin. Pork kevin leberkas cupim bacon. Ground round burgdoggen flank chuck prosciutto
buffalo. Fatback bresaola beef ribs, bacon landjaeger turducken shank pork chop spare ribs. Corned beef
bresaola capicola ground round. Pork frankfurter turkey pig pork belly kielbasa brisket tenderloin chicken
prosciutto turducken corned beef leberkas shankle hamburger.
Pork kevin leberkas cupim bacon. Ground round burgdoggen flank chuck prosciutto buffalo. Fatback bresaola
beef ribs, bacon landjaeger turducken shank pork chop spare ribs. Corned beef bresaola capicola ground
round. Pork frankfurter turkey pig pork belly kielbasa brisket tenderloin chicken prosciutto turducken corned
beef leberkas shankle hamburger. Biltong frankfurter tri-tip burgdoggen kevin kielbasa. Ham hock fatback
meatball, ground round tongue sausage turkey cow prosciutto bacon short loin pork loin chuck. Pancetta
pork belly tri-tip bresaola rump ball tip pork boudin kielbasa.
Bacon Ipsum

121. Bacon ipsum dolor amet spare ribs kielbasa
chicken pork chop, chuck pork doner tail
brisket meatloaf pork loin t-bone kevin
capicola. Biltong frankfurter tri-tip
burgdoggen kevin kielbasa. Ham hock fatback
meatball, ground round tongue sausage
turkey cow prosciutto bacon short loin pork
loin chuck. Pancetta pork belly tri-tip bresaola
rump ball tip pork boudin kielbasa.
Short ribs ball tip ribeye alcatra hamburger
beef ribs. Chicken tail swine jowl. Kielbasa
sausage leberkas cow. Bresaola hamburger
bacon picanha biltong. Jerky cupim ground
round, fatback hamburger pork cow chuck pig
tenderloin spare ribs tail chicken pork loin.
Bacon Ipsum

124. Design Theory
If everything is important, NOTHING is important.
Think devices, simpler is better!
Whitespace can be your best friend.
Classic composition – balance, continuity, emphasis

139. Don’t overthink it.

141. Thank you.
jeremy@saffire.com
More Online Tips
Website www.saffire.com
Facebook TeamSaffire
Twitter @TeamSaffire
Instagram teamsaffire
YouTube saffirestudio

142. Let’s share.