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THE NEW
ROTARY BRAND
Rtn. CJ Singh
Rotary Public Image Chair
Rotary International District 3080
What is the difference between
a NAME and a BRAND
• A particular product,
manufactured by a
particular company,
under a particular name
• A brand is a product,
service, or concept that
is publicly distinguished
from others in the
prevailing market
• A company's brands and
the public's awareness
of them is often used as
a factor to evaluate the
company
• Worldwide, more than 2 million nonprofits compete for
limited volunteer hours, donor money, and other
resources. Rotary has a great story to tell, but we need to
tell it more simply and consistently.
• Our research has taught us better ways to frame our
strengths and bring our core values to life.
• By providing a clear, consistent image of Rotary — what we
stand for and how we differ from other charitable
organiztions — we offer prospective members, donors, and
volunteers a strong vision of what it means to engage with
us.
Why Rotary’s distinct brand identity?
A Global Survey about Rotary revealed startling facts:
The Reality Check
40%
Never Heard
of Rotary
40%
Knew
Name Only
20%
Were
somewhat
familiar
The Journey of Rotary’s Logo
Our Masterband Signature
Size Proportions
At least 3 to 4 times bigger in height
Dark Color
White Color
Is it the right way?
Rotary Club
Dehradun
Rotary Club
Chandigarh Central
District 3080
Rotary International
Rotary Club
Haridwar
RI District 3080
The correct way
District 3080
Chandigarh Central
seejaysingh@gmail.com

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The New Rotary Brand

  • 1. THE NEW ROTARY BRAND Rtn. CJ Singh Rotary Public Image Chair Rotary International District 3080
  • 2. What is the difference between a NAME and a BRAND
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  • 4. • A particular product, manufactured by a particular company, under a particular name • A brand is a product, service, or concept that is publicly distinguished from others in the prevailing market • A company's brands and the public's awareness of them is often used as a factor to evaluate the company
  • 5. • Worldwide, more than 2 million nonprofits compete for limited volunteer hours, donor money, and other resources. Rotary has a great story to tell, but we need to tell it more simply and consistently. • Our research has taught us better ways to frame our strengths and bring our core values to life. • By providing a clear, consistent image of Rotary — what we stand for and how we differ from other charitable organiztions — we offer prospective members, donors, and volunteers a strong vision of what it means to engage with us. Why Rotary’s distinct brand identity?
  • 6. A Global Survey about Rotary revealed startling facts: The Reality Check 40% Never Heard of Rotary 40% Knew Name Only 20% Were somewhat familiar
  • 7. The Journey of Rotary’s Logo
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  • 18. Size Proportions At least 3 to 4 times bigger in height
  • 21. Is it the right way? Rotary Club Dehradun Rotary Club Chandigarh Central District 3080 Rotary International Rotary Club Haridwar RI District 3080
  • 22. The correct way District 3080 Chandigarh Central