The new normal is the world we're living in; Slower economical growth, hyper growth in technology and business innovations and the difficulties to unlearn and change behavior fast enough...

1. Virtual employees
Pasi Mäenpää
Elisa Oyj
Smart Infrastructure
New
Leadership
Mobile
Experience

2. SMART INFRASTRUCTURE
“The ultimate promise of technology is to make us master
of a world that we command by the push of a button.”
– Volker Grassmuck (German media researcher)
1.

3. What if…we could save 1%

4. Smart manufacturing

5. “The world is always in movement.”
– V. S. Naipaul (Nobel Prize-winning British writer)
SMART COMMUTING

6. SMART AUTOMOTIVE
“Traffic jams cost Americans an estimated 4.2 billion hours
that flexible workers can convert into productive time.”
– Deloitte study on Workplace Flexibility

7. SMART YOU
“Digital fitness is now a 330 million dollar market.”
– NPD Group (2013)

8. Intuitive. Experience.
Social. Mobile.
2.

9. 6.6BMobile subscribers
Everything we do must be mobile.

10. Changing behaviour..
1
Device shift
From PC to touch
PC
Mobile
Tablet
78 %
22 %
0 %
>
57.%
33 %
11 %
2
Communications shift
From voice to data
Voice
Email
Social
Other
39 %
42 %
15 %
4 %
>
27 %
36 %
26 %
10 %
3
Content shift
From bundled to fragmented
Mobile voice
Mobile data
61 %
39 % >
22 %
78 %
4
Social shift
From growth to monetization
Social
Other internet
13 %
87 % >
23 %
77 %
5
Video Shift
From programmer to user controlled
Linear TV
DVR, VOD, OTT
78 %
22 % >
65 %
35 %
6
Retail shift
From channel to experience
E-commerce/
All retail
3,6 % > 4,9 %
Share of usage
2008 2012
Source: McKinsey&Company, iConsumer: Digital Consumers Altering the Value Chain (April 2013)

11. THE SMART TEAM:
HUMAN CLOUD

12. ç“Physical proximity does not guarantee collaboration.”
– Dan Martell, CEO of Clarity
?

13. THE SMART
OFFICE, CUSTOMER..

14. “Within the next 2 years, over
1/2 of the IT budgets will be
spent on cloud computing.”
– IDG3.

15. VIRTUAL TALENT AS A SERVICE
Cases: Elance.com and Zirtual.com

16. “Social contributes 20 % to
revenue increases
and 18 % to cost improvements.”
– McKinsey Global Survey on Networked
Enterprise (2013)

17. THE SMART TOOLS ARE HERE
The question is do we know how to properly use them?

18. Leadership
in the SMART ERA
”When managers
change their way to
communicate they
change their
organization.”

19. Get smart. Get ahead.
!
Pasi Mäenpää
Elisa Oyj