Cloud Computing is being positioned as the future of the IT Industry, yet we collectively seem to be unsure on what it actually is and, more importantly, how to get from here to there. This session will attempt to reconnect us all with the longer term reasons on why the cloud is not just important but fundamental to the kind of transformation we are looking technology to provide the way we live, work and play.

1. Cloud Computing What’s the Point? Dave Coplin IT Architecture and Planning Microsoft Consulting Services

3. A Disruptive Influence... www.theenvisioners.com

4. From: Jonathan Murray Worldwide Technology Officer Microsoft Disclaimer* Forward Looking Statements: The following presentation contains certain predictions and forecasts which may possibly/probably, turn out to be wholly inaccurate. Utility: The forward looking nature of this presentation is unlikely to provide any information which will prove useful for addressing near term challenges in your business or personal life. Work In Progress: This is an ongoing piece of work; as such the author reserves the right to right to amend, replace or contradict any premises, argument or logical statements contained herein. Investment Decisions: Under no circumstances should the information be used to make investment or other life changing decisions. The author’s liability shall not exceed the fee received for this presentation.

5. Cloud Computing What’s the Point? Overview

12. ???

13. This page is intentionally blank...

14. Microsoft Office LabsExplore. Experiment. Discuss.

16. New Application Opportunities Mobile interactive applications Parallel batch processing The rise of analytics Extension of compute-intensive desktop applications “Earthbound” applications Source: “Above the Clouds - A Berkley View of Cloud Computing”, February 2009

17. Building the Capacity

18. The $1 Comparison 2003 2008 2.7x 1Gbit 2.7Gbit 16x 128 CPU hours 8 CPU hours 10x 1Gb 10Gb Source: “Above the Clouds - A Berkley View of Cloud Computing”, February 2009

19. Technology Biorhythms Time Storage (Compute) Power Bandwidth

20. Cloud Computing What’s the Point? Challenges

21. Trust

22. Bandwidth

23. Culture

24. Trust

27. Do you trust the cloud?

28. Who “owns” my data? Do you trust them?

29. Differential Privacy

30. Differential Privacy 96%

31. Differential Privacy “A randomized function K gives –differential privacy if for all data sets D1 and D2 differing on at most one element, and all S ⊆ Range(K), where the probability space in each case is over the coin flips of the mechanism K.” Source: http://research.microsoft.com/en-us/projects/databaseprivacy/dwork.pdf

32. Bandwidth

34. Remember, data flows up as well as down...

35. Culture

36. 1946-1964 Baby Boom 14 mil 1964-1980 1964-1980 GenX 11 mil GenX 11 mil 9 mil Millennials 17 mil Millennials 8 mil 1980-2000 1980-2000

37. Social Networking Comes of Age Source:“Global Faces and Networked Places” A Nielson Report on Social Networking’s New Global Footprint, March 2009

38. http://apps.gov

39. Cloud Computing What’s the Point? Summary

44. Cost Efficiencies from the Cloud ££ Generated Savings ££ OPPORTUNITY COST Re-investment in Programmes Realised Savings

45. 2% Remember:

46. Trust

47. Bandwidth

48. Culture

50. The Politics of Change Will social acceptance issues limit our ability to tap technology’s full potential ? How will concepts of corporate liability and personal responsibility evolve? What about privacy, security, identity: Will consumers and businesses continue to trade privacyfor a free lunch? What skills will be required to be fully economically productive? Can the developingworld catch up or does technology merely amplify the developed world’s existing advantages? Can enterprisesand regulators keep up? From: Jonathan Murray Worldwide Technology Officer Microsoft

51. WARNING!

55. Which will you be?

56. Thank-you

57. Acknowledgements Key Contributors: Rob Bailey, Stuart Aston, Gary Burt, Jonathan Peach, Robin Cavonius Microsoft Social Computing in Business DL: Lawrence Liu, Alina Fu Microsoft IT Architecture and Planning team Andrew Quinn, VivekWarrier, Fred Warren & the DelStrat DL Microsoft WW Technology Officer team Jonathan Murray, Stephen McGibbon Special thanks to Donald Tether Images: © Microsoft © iStockphoto.com (sdominick , cinoby, duckycards, yakobchuk, topshotUK, andylin, wojtekburda, henrik5000, artstorm, positief, lfchavier, blaneyphoto, lucato, s_white, lushik, phi2, victorburnside)