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The	
  new	
  human	
  interest:	
  emo0on	
  
and	
  journalism	
  in	
  the	
  digital	
  era	
  
Prof	
  Charlie	
  Becke;	
  
Polis,	
  LSE	
  
Bradford	
  Science	
  Fes0val	
  
September	
  2015	
  
@charliebecke;	
  
Always	
  with	
  you	
  
Digital	
  dependency	
  
Pillow	
  talk	
  
Why	
  do	
  we	
  share	
  news	
  content?	
  
•  To	
  bring	
  valuable	
  and	
  entertaining	
  content	
  to	
  
others	
  
•  To	
  get	
  get	
  the	
  word	
  out	
  about	
  causes	
  or	
  issues	
  
they	
  believe	
  in	
  
•  To	
  define	
  ourselves	
  to	
  others:	
  an	
  emo2onal	
  
act	
  
Objec0vity	
  v	
  Empathy	
  
The	
  daily	
  cycle	
  of	
  newsroom	
  sensi0vity	
  
Emo2onal	
  event	
  
Interest	
  
Shock	
  
Compassion	
  
Editorial	
  process	
  
Objec0ve	
  
Organised	
  
Formulaic	
  
Personal	
  feelings	
  
Guilt/pride	
  
Reflec0on	
  
Ac0on	
  
The	
  new	
  cycle	
  of	
  ‘sensi0ve’	
  content	
  
crea0on	
  
Event	
  
Professional	
  
process	
  
Affec0ve	
  
narra0ve	
  
Emo0onal	
  
audience	
  
response	
  
Emo0on	
  
driven	
  
sharing	
  
Pushing	
  at	
  the	
  boundaries	
  
•  "We	
  expect	
  broadcasters	
  as	
  fellow	
  human	
  
beings	
  to	
  neuter	
  and	
  cauterise	
  their	
  own	
  
emo0on	
  to	
  what	
  they	
  see.	
  Jon	
  has	
  seen	
  a	
  lot	
  
of	
  suffering	
  around	
  the	
  world	
  in	
  the	
  last	
  40	
  
years,	
  and	
  we	
  should	
  respect	
  that	
  emo0on.”	
  
•  John	
  Ryley,	
  Sky	
  News	
  
Homophily	
  
Homophily	
  
 “The	
  be;er	
  we	
  get	
  at	
  modelling	
  user	
  
preferences,	
  the	
  more	
  accurately	
  we	
  construct	
  
recommenda0on	
  engines	
  that	
  fully	
  capture	
  
user	
  a;en0on.	
  In	
  a	
  way,	
  we	
  are	
  building	
  
personalized	
  propaganda	
  engines	
  that	
  feed	
  
users	
  content	
  which	
  makes	
  them	
  feel	
  good	
  
and	
  throws	
  away	
  the	
  uncomfortable	
  bits.”	
  
	
  	
  	
  	
  Gilad	
  Lotan,	
  Data	
  Scien0st,	
  2015	
  
Rampant	
  rela0vism	
  
The	
  new	
  objec0vity	
  
Back	
  to	
  the	
  lab	
  

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The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 

The new human interest emotion and journalism in the digital era

  • 1. The  new  human  interest:  emo0on   and  journalism  in  the  digital  era   Prof  Charlie  Becke;   Polis,  LSE   Bradford  Science  Fes0val   September  2015   @charliebecke;  
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  • 14. Why  do  we  share  news  content?   •  To  bring  valuable  and  entertaining  content  to   others   •  To  get  get  the  word  out  about  causes  or  issues   they  believe  in   •  To  define  ourselves  to  others:  an  emo2onal   act  
  • 16. The  daily  cycle  of  newsroom  sensi0vity   Emo2onal  event   Interest   Shock   Compassion   Editorial  process   Objec0ve   Organised   Formulaic   Personal  feelings   Guilt/pride   Reflec0on   Ac0on  
  • 17. The  new  cycle  of  ‘sensi0ve’  content   crea0on   Event   Professional   process   Affec0ve   narra0ve   Emo0onal   audience   response   Emo0on   driven   sharing  
  • 18. Pushing  at  the  boundaries  
  • 19. •  "We  expect  broadcasters  as  fellow  human   beings  to  neuter  and  cauterise  their  own   emo0on  to  what  they  see.  Jon  has  seen  a  lot   of  suffering  around  the  world  in  the  last  40   years,  and  we  should  respect  that  emo0on.”   •  John  Ryley,  Sky  News  
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  • 23.  “The  be;er  we  get  at  modelling  user   preferences,  the  more  accurately  we  construct   recommenda0on  engines  that  fully  capture   user  a;en0on.  In  a  way,  we  are  building   personalized  propaganda  engines  that  feed   users  content  which  makes  them  feel  good   and  throws  away  the  uncomfortable  bits.”          Gilad  Lotan,  Data  Scien0st,  2015  
  • 26. Back  to  the  lab