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Assignment 19: Audience
Chelsea Fashole – Luke
Rosalin Zein
Russ Monocillo
Marisha Inoke
Purpose of our documentary
•
•
•
•

Educate
Entertain
Inform
Cause people to question themselves
Niche or Mass?
Niche or Mass?

Explanation

Comparison to similar
documentary

Mass

Topic aimed at all
individuals who use the
web and social networking
sites

Catfish – aimed at people
of all ages
Target audience
Category

Details

Explanation

Age

14-25

Statistics show that these are the
main ages that use social media.

Gender

All

Statistics show females use social
networking more often.

Ethnicity

They will most likely use social
media more and so will be
interested on how it impacts them.

Social class

Middle- upper class

Location

Cities

Values/attitudes/lifestyle

Computing, technology, staying
connected, social

Social group/hobbies

Being social – going to events,
messaging, keeping up to date
Secondary audience
Category

Details

Age

Explanation
Those who are older are now
adapting to new technology

Gender

All

Ethnicity

Eastern society

Social class

Lower class

Less able to afford new technology
but still part of social media

Location

Rural areas

They are stereotyped as being
community centred which is a
reason why someone may use
social media

Values/attitudes/lifestyle

People who want to gain a better
insight into themselves.

They will want to learn how social
media has impacted on their
idetity

Social group/hobbies

Males less likely to watch as they
spend less time on social media
and so believe it wouldn’t impact
them.
Audience relation to topic
How will your audience relate to your topic?
• Will be able to identify if they share similar issues with others
• Our audience will most likely be social network users
Why will they enjoy your topic?
• It is relevant to todays society
• Will learn about how social media affects themselves and others
• Our documentary will contain elements that will hold their attention (music,
transitions etc.)
To put into todays context our topic is relevant/important to our audience because: it
is based around a subject which most audiences have access to and will want to

gain more insight into how it really affects them.
Channel choice & audience
• We might put our documentary on Channel 4 because
channel 4 mainly show documentaries that are expository,
participatory and reflexive.
• Similar documentaries on this channel that we were inspired
by were ‘Don’t Blame Facebook’, ‘Food Unwrapped’, ‘Human
Swarm'. They were appropriate for this channel because they
are exploring events that are current and on going in society.
• This connects to our target audience because they like to keep
up to date with current events and affairs in society.
Time on TV & audience
On terrestrial TV our documentary would be played at 8:00 – 9:00 pm
because it is convenient for most people who aren’t really interested in
watching entertainment shows such as Xfactor.
Platform and audience
In addition to terrestrial TV we would also make our documentary available on :
Additional Platforms

Connection to target audience

4oD

Our target audience will most
likely be online and so will be
able to access 4od

Youtube

YouTube is a form of social
media so they will most likely
have a YouTube account

Netflix/Lovefilm

Younger audiences will know
how to utilise these facilities.

iTunes

Technological convergence is
relevant to everyone
Attracting your audience
How will you attract your audience through construction aspects?
Construction
aspects

How will this attract your audience

Comparison to inspirational
documentaries

Music

It will current and relevant and
appropriate to our topic.

Catfish

Transitions

They will have a contemporary edge.

The Gadget Show

Mid shot

when interviewing experts

The culture show: is youtube
the future of tv?

Shallow focus

To focus on the main objects in the
frame. Isolates the foreground to allow
the audience to pay attention.

Tiger: spy in the jungle

Available/natural
lighting

To make the documentary more
realistic and natural looking, causing a
sense of realism.

The woman who woke up
Chinese
Uses & Gratifications (McQuail)
Information

Personal identity

Integration & social Entertainment
interaction

• Satisfying
curiosity and
general interest

• Gaining insight
into ones self.
• Finding models
of behaviour

• Identifying with
others.
• Finding a bases
for conversation
and interaction.

• Filling time.
• Being diverted
from problems
Reception theory
• Explain how this does/does not apply to your documentary
The reception theory does apply to our documentary because the audience use
different social networking sites which will impact on each individual in various ways,
causing them to perceive things differently.

• How will your audience read your documentary ?
Negotiated reading:
- The reader partly shares the programmes code but modifies it in a way that
reflects their position and interests.
- Our audience will have a negotiated reading because they will take what relates to
their views and values, as well as learn new things that may impact them.
The end.

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Assignment 19

  • 1. Assignment 19: Audience Chelsea Fashole – Luke Rosalin Zein Russ Monocillo Marisha Inoke
  • 2. Purpose of our documentary • • • • Educate Entertain Inform Cause people to question themselves
  • 3. Niche or Mass? Niche or Mass? Explanation Comparison to similar documentary Mass Topic aimed at all individuals who use the web and social networking sites Catfish – aimed at people of all ages
  • 4. Target audience Category Details Explanation Age 14-25 Statistics show that these are the main ages that use social media. Gender All Statistics show females use social networking more often. Ethnicity They will most likely use social media more and so will be interested on how it impacts them. Social class Middle- upper class Location Cities Values/attitudes/lifestyle Computing, technology, staying connected, social Social group/hobbies Being social – going to events, messaging, keeping up to date
  • 5. Secondary audience Category Details Age Explanation Those who are older are now adapting to new technology Gender All Ethnicity Eastern society Social class Lower class Less able to afford new technology but still part of social media Location Rural areas They are stereotyped as being community centred which is a reason why someone may use social media Values/attitudes/lifestyle People who want to gain a better insight into themselves. They will want to learn how social media has impacted on their idetity Social group/hobbies Males less likely to watch as they spend less time on social media and so believe it wouldn’t impact them.
  • 6. Audience relation to topic How will your audience relate to your topic? • Will be able to identify if they share similar issues with others • Our audience will most likely be social network users Why will they enjoy your topic? • It is relevant to todays society • Will learn about how social media affects themselves and others • Our documentary will contain elements that will hold their attention (music, transitions etc.) To put into todays context our topic is relevant/important to our audience because: it is based around a subject which most audiences have access to and will want to gain more insight into how it really affects them.
  • 7. Channel choice & audience • We might put our documentary on Channel 4 because channel 4 mainly show documentaries that are expository, participatory and reflexive. • Similar documentaries on this channel that we were inspired by were ‘Don’t Blame Facebook’, ‘Food Unwrapped’, ‘Human Swarm'. They were appropriate for this channel because they are exploring events that are current and on going in society. • This connects to our target audience because they like to keep up to date with current events and affairs in society.
  • 8. Time on TV & audience On terrestrial TV our documentary would be played at 8:00 – 9:00 pm because it is convenient for most people who aren’t really interested in watching entertainment shows such as Xfactor.
  • 9. Platform and audience In addition to terrestrial TV we would also make our documentary available on : Additional Platforms Connection to target audience 4oD Our target audience will most likely be online and so will be able to access 4od Youtube YouTube is a form of social media so they will most likely have a YouTube account Netflix/Lovefilm Younger audiences will know how to utilise these facilities. iTunes Technological convergence is relevant to everyone
  • 10. Attracting your audience How will you attract your audience through construction aspects? Construction aspects How will this attract your audience Comparison to inspirational documentaries Music It will current and relevant and appropriate to our topic. Catfish Transitions They will have a contemporary edge. The Gadget Show Mid shot when interviewing experts The culture show: is youtube the future of tv? Shallow focus To focus on the main objects in the frame. Isolates the foreground to allow the audience to pay attention. Tiger: spy in the jungle Available/natural lighting To make the documentary more realistic and natural looking, causing a sense of realism. The woman who woke up Chinese
  • 11. Uses & Gratifications (McQuail) Information Personal identity Integration & social Entertainment interaction • Satisfying curiosity and general interest • Gaining insight into ones self. • Finding models of behaviour • Identifying with others. • Finding a bases for conversation and interaction. • Filling time. • Being diverted from problems
  • 12. Reception theory • Explain how this does/does not apply to your documentary The reception theory does apply to our documentary because the audience use different social networking sites which will impact on each individual in various ways, causing them to perceive things differently. • How will your audience read your documentary ? Negotiated reading: - The reader partly shares the programmes code but modifies it in a way that reflects their position and interests. - Our audience will have a negotiated reading because they will take what relates to their views and values, as well as learn new things that may impact them.