SlideShare a Scribd company logo
PowerPoint & Graphics Expert
oDesk URL :
https://www.odesk.com/users/~011a05c5c8bc74d1d1
Skype ID : purnendu.biswas
E-mail ID : purno_biswas@yahoo.com
Purnendu Biswas
Creation of
a Winning
By: David Melamed
PPC Advertising Strategy
Creation of Purnendu Biswas
playingouta conversationin
YOUR PROSPECTS ARE
their heads
Creation of Purnendu Biswas
IN THEIR HEADS
Join The Conversation
YOUR JOB IS TO
Creation of Purnendu Biswas
asking a question.
When a prospect searches in Google, They are
Creation of Purnendu Biswas
Answer Their Question
Your Ad Should
Creation of Purnendu Biswas
When They Click Through,
“Tell Me
More…”
They are Asking You,
Creation of Purnendu Biswas
When They Visit Your Website,
You Should Fulfill The Implied
Promise Your Ad Made.
“Yes, Please Contact Me, I
Want To Continue This
Conversation.”
finally, you should have a clear action you want
the prospect to take which says to you,
Creation of Purnendu Biswas
Thank You. Questions?
Need help with PPC?
How to reach me!
DAVID MELAMED
www.davidmelamed.com
david@davidmelamed.com
PowerPoint & Graphics Expert
oDesk URL :
https://www.odesk.com/users/~011a05c5c8bc74d1d1
Skype ID : purnendu.biswas
E-mail ID : purno_biswas@yahoo.com
Purnendu Biswas
Creation of

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Creation of purnendu biswas