The document includes contact information for Purnendu Biswas, a PPC advertising strategy expert, along with a brief discussion on how to effectively engage prospects with ads. It emphasizes the importance of fulfilling the promise made by ads and guiding prospects towards a clear call to action. The document also references David Melamed, who provides additional resources for PPC assistance.

1. PowerPoint & Graphics Expert
oDesk URL :
https://www.odesk.com/users/~011a05c5c8bc74d1d1
Skype ID : purnendu.biswas
E-mail ID : purno_biswas@yahoo.com
Purnendu Biswas
Creation of

2. a Winning
By: David Melamed
PPC Advertising Strategy

3. Creation of Purnendu Biswas

4. playingouta conversationin
YOUR PROSPECTS ARE
their heads
Creation of Purnendu Biswas

5. IN THEIR HEADS
Join The Conversation
YOUR JOB IS TO
Creation of Purnendu Biswas

6. asking a question.
When a prospect searches in Google, They are
Creation of Purnendu Biswas

7. Answer Their Question
Your Ad Should
Creation of Purnendu Biswas

8. When They Click Through,
“Tell Me
More…”
They are Asking You,
Creation of Purnendu Biswas

9. When They Visit Your Website,
You Should Fulfill The Implied
Promise Your Ad Made.

10. “Yes, Please Contact Me, I
Want To Continue This
Conversation.”
finally, you should have a clear action you want
the prospect to take which says to you,
Creation of Purnendu Biswas

11. Thank You. Questions?
Need help with PPC?
How to reach me!
DAVID MELAMED
www.davidmelamed.com
david@davidmelamed.com

12. PowerPoint & Graphics Expert
oDesk URL :
https://www.odesk.com/users/~011a05c5c8bc74d1d1
Skype ID : purnendu.biswas
E-mail ID : purno_biswas@yahoo.com
Purnendu Biswas
Creation of