SOSTAC (r) Action: Avoid Friction Words
•
1 like•975 views
SOSTAC(r) Planning - Action Section: Some useful tips on how to avoid using friction words in your CTAs (Call To Action).
Report
Share
Report
Share
Download to read offline
Recommended
Sales Funnels and Landing Pages
A presentation presented by Blue Shift Web Services in partnership with Titusville Chamber of Commerce. This presentation is on Sales Funnels and Landing Pages as part of the Online Presence Workshop Series. https://blueshiftwebservices.com
Growth Hacking for Commerce: 17 Tactics You Can Try Next Month
In the past five years, growth hacking has exploded in popularity among savvy internet marketers, SaaS companies, and technical product entrepreneurs. Growth hacking is a fairly simple concept: it’s the idea that every strategy, idea, project, or tactic you develop and implement at your business should be centered around one thing: driving growth. For most businesses, growth ultimately equates to one thing: boosting profits.
Ppt slide share_hope_is_not_a_strategy
Are you struggling with Facebook Ads? You even came to the conclusion they don’t work?
Be part of the 1% of advertisers who give value first and you’ll get what you want! You have to understand how GOOD marketing works. Scroll down on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up NOW”, “Book NOW” even “Learn more (about my product of course)” … Big companies included… Scaring! If you have no clue how to do Facebook ads or just hoping for the best…
HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!
3 Proven Sales Email Templates Used by Successful Companies
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Ppt slide share_4 traps
Most of the advertisers are devaluing the power of WORDS from the top to the bottom of their online funnels.
Be superficial, and you’ll leave tons of money on the table.
The digital world has made us lazy, looking for quick and short messages.
However, mastering words are the GAME CHANGER when it comes to sales.
Convey Emotions and you’ll win the game, so don’t cheapen your messaging!
How to start an online business with less than 10 eur
This document provides steps and strategies for building a successful e-commerce business selling all-over-print t-shirts, including setting up an online shop with WordPress and WooCommerce, finding products from AliExpress, and getting customers through affiliates, online newsletters, and Instagram influencers. The key steps outlined are to buy a domain and server, install WordPress, add products and customize a theme, and then focus on getting customers by finding where your target audience spends time online and creating appealing affiliate and influencer marketing campaigns.
How to maximize your hubspot roi
Learn why inbound marketing and using tools like Hubspot just aren't enough to get the real results CEO's are looking for.
Brandwise landing pages
Find out what exactly a Landing Page is and why you should be using them on your website. If lead generation is important then the marketing director, sales team and web team should be viewing this presentation.
Recommended
Sales Funnels and Landing Pages
A presentation presented by Blue Shift Web Services in partnership with Titusville Chamber of Commerce. This presentation is on Sales Funnels and Landing Pages as part of the Online Presence Workshop Series. https://blueshiftwebservices.com
Growth Hacking for Commerce: 17 Tactics You Can Try Next Month
In the past five years, growth hacking has exploded in popularity among savvy internet marketers, SaaS companies, and technical product entrepreneurs. Growth hacking is a fairly simple concept: it’s the idea that every strategy, idea, project, or tactic you develop and implement at your business should be centered around one thing: driving growth. For most businesses, growth ultimately equates to one thing: boosting profits.
Ppt slide share_hope_is_not_a_strategy
Are you struggling with Facebook Ads? You even came to the conclusion they don’t work?
Be part of the 1% of advertisers who give value first and you’ll get what you want! You have to understand how GOOD marketing works. Scroll down on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up NOW”, “Book NOW” even “Learn more (about my product of course)” … Big companies included… Scaring! If you have no clue how to do Facebook ads or just hoping for the best…
HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!
3 Proven Sales Email Templates Used by Successful Companies
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Ppt slide share_4 traps
Most of the advertisers are devaluing the power of WORDS from the top to the bottom of their online funnels.
Be superficial, and you’ll leave tons of money on the table.
The digital world has made us lazy, looking for quick and short messages.
However, mastering words are the GAME CHANGER when it comes to sales.
Convey Emotions and you’ll win the game, so don’t cheapen your messaging!
How to start an online business with less than 10 eur
This document provides steps and strategies for building a successful e-commerce business selling all-over-print t-shirts, including setting up an online shop with WordPress and WooCommerce, finding products from AliExpress, and getting customers through affiliates, online newsletters, and Instagram influencers. The key steps outlined are to buy a domain and server, install WordPress, add products and customize a theme, and then focus on getting customers by finding where your target audience spends time online and creating appealing affiliate and influencer marketing campaigns.
How to maximize your hubspot roi
Learn why inbound marketing and using tools like Hubspot just aren't enough to get the real results CEO's are looking for.
Brandwise landing pages
Find out what exactly a Landing Page is and why you should be using them on your website. If lead generation is important then the marketing director, sales team and web team should be viewing this presentation.
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
Wil and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Wil learnt from his successes and failures, and walk away with a new perspective on paying to promote your content to audiences.
8 Steps To a High Performance Landing Page
The document outlines 8 steps to creating a high-performance landing page: 1) Set goals for the page, 2) Choose the target audience, 3) Choose traffic sources, 4) Create an offer, 5) Write compelling copy, 6) Design an appealing page layout, 7) Drive targeted traffic to the page, and 8) Analyze performance, test variations, and tweak the page. Following these steps helps landing pages focus on one desired action, craft the right offer for the audience, and continuously improve conversions.
Halley Gray - Use Humor to Increase Your Conversion Rate by 28%
Using humor can increase conversion rates by up to 28% according to a CEO's testing. Humor appeals to a wider audience, distracts from resistance to sales pitches, and makes people feel good. To use humor effectively, identify a customer's expectations, what type of comedy they enjoy already, and overused ideas they may be ignoring. Then craft jokes that surprise them by subverting their expectations. Start with low risk uses of humor and connect it back to the sale. Going too far, being inconsistent, or not relating it to the sale can reduce its effectiveness.
14 tips to market your restaurant, eatery or cafe
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
Chris Whitling - Blow Out Your Next Promo: Successful Multi-Channel Sales Cam...
This document outlines a promotional playbook for driving sales through limited-time deals and discounts. It recommends themes sales around holidays to engage customers and reinforce the brand. High discounts and special offers are suggested to incentivize customers to purchase. Tactics like creating urgency through limited-time sales and flash sales, as well as leveraging email lists and partnerships, are presented to maximize awareness and sales. The playbook warns that frequent sales could train customers to wait for deals and change the brand to focus more on price than value.
Building Funnels in Facebook Ads
Relying on one campaign type to your selling? You're missing out on the true power of FB Ads, friend! Learn what funnels are, how to build them, and how to start driving results for cheaper.
Finance for startups
This document discusses various aspects of finance for startups. It notes that while founders prefer discussing technology and products, understanding finance is essential for paying bills and growing the business. It addresses different funding options like investors and grants. While some startups get large funding, most are rejected by investors. The document cautions founders to only seek funding if it will generate revenue or assets, not just for salaries. It provides questions founders should ask themselves about needs, returns, and timelines before pursuing funding.
Evolution of Internet and web based business
This document provides an 11 step guide to building an effective website. The steps include: making the site reader friendly; using positive colors; having a good background scheme; being clear in your messaging; getting users to focus on your strongest point; writing in a direct and simple manner; keeping the site design simple; including call to action links; and getting users to contact you. Testimonials are provided praising Webidiotz for their website design services.
Eis tue 0815 sponsored breakfast yes mail
The document provides three case studies on improving email marketing campaigns through creative makeovers that thank subscribers, intrigue them, or amuse them. The thank you case study details how switching a reactivation campaign to a positive message thanking inactive subscribers significantly increased click-through rates and revenue. The intrigue case study shows how making an eBay deal mysterious boosted click-through rates and average order sizes. The amusement case study outlines how adding humorous editorial content to a boring antivirus newsletter doubled open rates and increased click-through rates six-fold.
The Science of Marketing Automation
Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.
How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads
This document provides information about Neil Patel and his methods for generating 195,013 visitors per month without spending on ads. It summarizes Neil's background and experience helping companies grow revenue. It outlines 7 transformations needed to get to the next level, including thinking like a detective, journalist, monk, circus trainer, and scientist. The document promotes a free call with Neil to discuss growth strategies and creating a game plan.
You'll Convert and You'll Like it: Building Landing Pages that Work
How do you get from a click to a conversion? Landing Page conversion is a subject we discuss at length here at Socedo. In order to help ensure customer success, we have worked together to create this deck on creating landing pages that effectively convert users.
This presentation will show:
- The difference between a homepage and a landing page
- Types of content and design elements that work
- How to present your value proposition
- How to create a landing page that your audience will love engaging with
Social Media Bootcamp with Jim Kukral & Lewis Howes
The document provides tips and strategies for online marketing. It recommends blogging to build authority as a thought leader and communicate with customers. It emphasizes setting up an email marketing system to generate leads through an opt-in email list and incentivizing subscribers. Social media is presented as another way to generate leads by engaging with others in your industry without direct selling. The document stresses the importance of having a plan of attack and taking action such as starting a blog, setting up email marketing, and connecting on social media.
Product are Hard 2013 - Hiten
The document discusses lessons learned from building products over 10 years. It advises founders to turn opinions into testable hypotheses, focus on solving customers' most painful problems better than others, and write code only after talking to customers to understand their needs. Founders should also establish an open culture of constant communication and information sharing, and find reward in helping their team reach their full potential. The types of founders are described as inventors who create new ideas, and followers who implement existing ones.
Improve Sales Today: A Lean Startup Guide to finding new business
Are you running your own startup services business? Like many others like you, business development and finding quality leads are a big issue. Here are some sales tactics & FREE tools to help automate your prospecting & brand awareness.
Top 10 rookie marketing funnel mistakes
A marketing funnel is essential for marketing your business and promoting your brand. Here are the top 10 mistakes many business owners make in their marketing funnels.
SMART Sales System - Module 5: Sales Process
The document outlines a sales training program consisting of 16 modules covering various aspects of the sales process from introduction and consultative selling to cold calling, objection handling, and networking. It describes the ICE (Initial Contact, Conversation, Explanation) framework for guiding sales interactions with prospects. Each stage of ICE is defined in terms of its format, structure, goals, and example questions. The goal is to move prospects through the stages to ultimately close the sale.
How to Develop Content That Delivers
What Really Matters is Content Reception. The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception, and that’s what really matters! Consider when you were a kid trying to figure out how to complete a maze. You could do it from the start point and trying to find the end point, but then there are many paths that you end up going down, that just lead to dead ends. Instead, you probably quickly discovered that you could start at the end point and work backwards. By doing so, you connect the start and end points much quicker, with far less dead end lines. In this metaphor, the dead ends of the maze are content that isn’t received by your audience. We want your readers and prospective customers to connect and engage with your content, or why else would we do it? Inbound marketing has really changed the way the world works in terms of marketing. There is far less traditional advertising – throwing your image in front of people and trying to pull them in. Instead, inbound marketing provides some sort of information or content, that pulls people in to naturally fulfill their curiosity, then gets them to commit!
How to Open and Establish Cold Calls
The document provides guidance on how to open and establish cold calls. It discusses opening the call by confirming availability without sounding like a salesperson. The purpose for the call should focus on the prospect's interests by highlighting value points and pain points. Questions can then be asked to understand the prospect's current state. A name drop example of helping a similar business can be provided. The call should conclude by expressing potential doubt in the fit through a soft sales takeaway rather than directly trying to move the prospect forward.
How to Improve Your Website
Copywriter Liz Painter explains what you can do to improve your website and how that can lead to winning more clients. She talks through some of the most common mistakes business owners make on their websites and explain why it’s vitally important to create web copy that’s tailored to your target market.
Monetization in the trenches 012511
The document discusses metrics and monetization strategies for software startups. It recommends focusing on metrics that improve customer retention and lifetime value over the long run, such as increasing retention rates from 80% to 90%, rather than one-time gains. High leverage opportunities provide ongoing revenue through evangelism and happy customers who continue using the product. The document also provides tips for optimizing different parts of the customer funnel from acquisition to purchase.
What Else…The TWO WORDS Responsible For Over 18 Million Dollars
You’re going to think VERY differently of the phrase “What Else” after you read this article. Hey there, my name is Aaron Hillyer and I’m excited for you. Imagine being able to create jaw-dropping results on demand! As you’re reading this article, you’ll begin transforming into a powerful moneymaking machine with unlimited potential. This is because you’re going to learn and understand how to apply the two words that have been responsible for generating over 18 MILLION (yes that’s million) dollars!
Don’t read every word of this article if you don’t want to transform into a powerful money making machine.
More Related Content
What's hot
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
Wil and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Wil learnt from his successes and failures, and walk away with a new perspective on paying to promote your content to audiences.
8 Steps To a High Performance Landing Page
The document outlines 8 steps to creating a high-performance landing page: 1) Set goals for the page, 2) Choose the target audience, 3) Choose traffic sources, 4) Create an offer, 5) Write compelling copy, 6) Design an appealing page layout, 7) Drive targeted traffic to the page, and 8) Analyze performance, test variations, and tweak the page. Following these steps helps landing pages focus on one desired action, craft the right offer for the audience, and continuously improve conversions.
Halley Gray - Use Humor to Increase Your Conversion Rate by 28%
Using humor can increase conversion rates by up to 28% according to a CEO's testing. Humor appeals to a wider audience, distracts from resistance to sales pitches, and makes people feel good. To use humor effectively, identify a customer's expectations, what type of comedy they enjoy already, and overused ideas they may be ignoring. Then craft jokes that surprise them by subverting their expectations. Start with low risk uses of humor and connect it back to the sale. Going too far, being inconsistent, or not relating it to the sale can reduce its effectiveness.
14 tips to market your restaurant, eatery or cafe
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
Chris Whitling - Blow Out Your Next Promo: Successful Multi-Channel Sales Cam...
This document outlines a promotional playbook for driving sales through limited-time deals and discounts. It recommends themes sales around holidays to engage customers and reinforce the brand. High discounts and special offers are suggested to incentivize customers to purchase. Tactics like creating urgency through limited-time sales and flash sales, as well as leveraging email lists and partnerships, are presented to maximize awareness and sales. The playbook warns that frequent sales could train customers to wait for deals and change the brand to focus more on price than value.
Building Funnels in Facebook Ads
Relying on one campaign type to your selling? You're missing out on the true power of FB Ads, friend! Learn what funnels are, how to build them, and how to start driving results for cheaper.
Finance for startups
This document discusses various aspects of finance for startups. It notes that while founders prefer discussing technology and products, understanding finance is essential for paying bills and growing the business. It addresses different funding options like investors and grants. While some startups get large funding, most are rejected by investors. The document cautions founders to only seek funding if it will generate revenue or assets, not just for salaries. It provides questions founders should ask themselves about needs, returns, and timelines before pursuing funding.
Evolution of Internet and web based business
This document provides an 11 step guide to building an effective website. The steps include: making the site reader friendly; using positive colors; having a good background scheme; being clear in your messaging; getting users to focus on your strongest point; writing in a direct and simple manner; keeping the site design simple; including call to action links; and getting users to contact you. Testimonials are provided praising Webidiotz for their website design services.
Eis tue 0815 sponsored breakfast yes mail
The document provides three case studies on improving email marketing campaigns through creative makeovers that thank subscribers, intrigue them, or amuse them. The thank you case study details how switching a reactivation campaign to a positive message thanking inactive subscribers significantly increased click-through rates and revenue. The intrigue case study shows how making an eBay deal mysterious boosted click-through rates and average order sizes. The amusement case study outlines how adding humorous editorial content to a boring antivirus newsletter doubled open rates and increased click-through rates six-fold.
The Science of Marketing Automation
Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.
How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads
This document provides information about Neil Patel and his methods for generating 195,013 visitors per month without spending on ads. It summarizes Neil's background and experience helping companies grow revenue. It outlines 7 transformations needed to get to the next level, including thinking like a detective, journalist, monk, circus trainer, and scientist. The document promotes a free call with Neil to discuss growth strategies and creating a game plan.
You'll Convert and You'll Like it: Building Landing Pages that Work
How do you get from a click to a conversion? Landing Page conversion is a subject we discuss at length here at Socedo. In order to help ensure customer success, we have worked together to create this deck on creating landing pages that effectively convert users.
This presentation will show:
- The difference between a homepage and a landing page
- Types of content and design elements that work
- How to present your value proposition
- How to create a landing page that your audience will love engaging with
Social Media Bootcamp with Jim Kukral & Lewis Howes
The document provides tips and strategies for online marketing. It recommends blogging to build authority as a thought leader and communicate with customers. It emphasizes setting up an email marketing system to generate leads through an opt-in email list and incentivizing subscribers. Social media is presented as another way to generate leads by engaging with others in your industry without direct selling. The document stresses the importance of having a plan of attack and taking action such as starting a blog, setting up email marketing, and connecting on social media.
Product are Hard 2013 - Hiten
The document discusses lessons learned from building products over 10 years. It advises founders to turn opinions into testable hypotheses, focus on solving customers' most painful problems better than others, and write code only after talking to customers to understand their needs. Founders should also establish an open culture of constant communication and information sharing, and find reward in helping their team reach their full potential. The types of founders are described as inventors who create new ideas, and followers who implement existing ones.
Improve Sales Today: A Lean Startup Guide to finding new business
Are you running your own startup services business? Like many others like you, business development and finding quality leads are a big issue. Here are some sales tactics & FREE tools to help automate your prospecting & brand awareness.
Top 10 rookie marketing funnel mistakes
A marketing funnel is essential for marketing your business and promoting your brand. Here are the top 10 mistakes many business owners make in their marketing funnels.
SMART Sales System - Module 5: Sales Process
The document outlines a sales training program consisting of 16 modules covering various aspects of the sales process from introduction and consultative selling to cold calling, objection handling, and networking. It describes the ICE (Initial Contact, Conversation, Explanation) framework for guiding sales interactions with prospects. Each stage of ICE is defined in terms of its format, structure, goals, and example questions. The goal is to move prospects through the stages to ultimately close the sale.
How to Develop Content That Delivers
What Really Matters is Content Reception. The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception, and that’s what really matters! Consider when you were a kid trying to figure out how to complete a maze. You could do it from the start point and trying to find the end point, but then there are many paths that you end up going down, that just lead to dead ends. Instead, you probably quickly discovered that you could start at the end point and work backwards. By doing so, you connect the start and end points much quicker, with far less dead end lines. In this metaphor, the dead ends of the maze are content that isn’t received by your audience. We want your readers and prospective customers to connect and engage with your content, or why else would we do it? Inbound marketing has really changed the way the world works in terms of marketing. There is far less traditional advertising – throwing your image in front of people and trying to pull them in. Instead, inbound marketing provides some sort of information or content, that pulls people in to naturally fulfill their curiosity, then gets them to commit!
How to Open and Establish Cold Calls
The document provides guidance on how to open and establish cold calls. It discusses opening the call by confirming availability without sounding like a salesperson. The purpose for the call should focus on the prospect's interests by highlighting value points and pain points. Questions can then be asked to understand the prospect's current state. A name drop example of helping a similar business can be provided. The call should conclude by expressing potential doubt in the fit through a soft sales takeaway rather than directly trying to move the prospect forward.
How to Improve Your Website
Copywriter Liz Painter explains what you can do to improve your website and how that can lead to winning more clients. She talks through some of the most common mistakes business owners make on their websites and explain why it’s vitally important to create web copy that’s tailored to your target market.
What's hot (20)
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
Halley Gray - Use Humor to Increase Your Conversion Rate by 28%
Halley Gray - Use Humor to Increase Your Conversion Rate by 28%
Chris Whitling - Blow Out Your Next Promo: Successful Multi-Channel Sales Cam...
Chris Whitling - Blow Out Your Next Promo: Successful Multi-Channel Sales Cam...
How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads
How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads
You'll Convert and You'll Like it: Building Landing Pages that Work
You'll Convert and You'll Like it: Building Landing Pages that Work
Social Media Bootcamp with Jim Kukral & Lewis Howes
Social Media Bootcamp with Jim Kukral & Lewis Howes
Improve Sales Today: A Lean Startup Guide to finding new business
Improve Sales Today: A Lean Startup Guide to finding new business
Similar to SOSTAC (r) Action: Avoid Friction Words
Monetization in the trenches 012511
The document discusses metrics and monetization strategies for software startups. It recommends focusing on metrics that improve customer retention and lifetime value over the long run, such as increasing retention rates from 80% to 90%, rather than one-time gains. High leverage opportunities provide ongoing revenue through evangelism and happy customers who continue using the product. The document also provides tips for optimizing different parts of the customer funnel from acquisition to purchase.
What Else…The TWO WORDS Responsible For Over 18 Million Dollars
You’re going to think VERY differently of the phrase “What Else” after you read this article. Hey there, my name is Aaron Hillyer and I’m excited for you. Imagine being able to create jaw-dropping results on demand! As you’re reading this article, you’ll begin transforming into a powerful moneymaking machine with unlimited potential. This is because you’re going to learn and understand how to apply the two words that have been responsible for generating over 18 MILLION (yes that’s million) dollars!
Don’t read every word of this article if you don’t want to transform into a powerful money making machine.
Website workout - notes
Web design for conversion - slides and notes from Web Directions "what do you know" talk 30 Aug 2012 in Brisbane.
Tips for improving conversion rates - making your website more effective by converting website visits into actions that achieve goals. This presentation is more about psychology than technology - common sense pointers about how to reach out to your target audience and use good design and copywriting to encourage people to act.
The slides without the notes are also uploaded on Slideshare: http://www.slideshare.net/cazazz/website-workout-design-for-conversion
"Les erreurs à ne pas faire sur votre homepage" par Oussama Amar
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Dans ce cours de growth hacking, Oussama te donne les règles pour bâtir une homepage pour gagner des utilisateurs.
- Une homepage ne devrait pas être faite pour plaire à tous. Elle t'aide à vérifier la pertinence de ta value proposition. Sois radicale, la haine est le plus court chemin vers l'intérêt ;)
- Par sa simplicité, une squeeze page te permet de savoir avec certitude ce qui marche.
- N'aie pas peur de recommencer. Si ta homepage n'est pas à 30% de conversion, tu n'y es pas encore.
- Une value proposition est la raison principale pour laquelle les gens vont s'inscrire sur ta homepage.
- Le but est de pouvoir expliquer clairement ce que tu fais, ce que ca apporte et pourquoi tu es le meilleur... en une phrase !
- Apprends le language de ta cible.
- Si tu vois quelque chose qui marche, tu le fais.
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Why Your Saas Marketing Sucks (and how to fix it)
Rand's presentation from RECUR 2018 on how to address many of the core issues that cause SaaS marketing to go off the rails.
Marketing.Wom.10.6.09[1]
This document provides an overview of word-of-mouth marketing strategies for libraries. It discusses generating personal recommendations for the library through activities like social media engagement. Traditional marketing is becoming less effective so word-of-mouth marketing through relationships and viral sharing is important. The document offers tips for libraries like developing an elevator pitch, listening to patrons, and measuring engagement online and off.
2017 06-test withintelligence-conversionelite
Full deck from Conversion Elite 2017 with additional slides and further on slide notes added. Covers the concept of understanding where you are in the user relationship and which additional metrics to consider when planning tests as well as those which you are trying to optimise in an MVT or AB test
INTERNET MARKETING
HOW TO ACHIEVE SUCCESS IN INTERNET MARKETING ?
HERE IS THE FULL KNOWLEDGE ABOUT INTERNET MARKETING AND THE WAYS ABOUT HOW YOU CAN ACHIEVE SUCCES IN YOUR ONLINE BUSINESS .
Driving Social Traffic
How to drive traffic to your websites & build your list using social media to develop relationships FIRST.
Welcome to Userland - A user centric web2.0 workshop
The document provides guidance on developing an effective online presence and marketing strategy using a user-centric approach. It recommends focusing on engagement with current users through community building, user-generated content, and useful online experiences. Specific tactics mentioned include creating a branded web show or game for users, surveying customers, and leveraging user networks to spread ideas through word-of-mouth. The goal is to create shared experiences that generate buzz through user participation rather than traditional promotional methods.
Keys to Succesful Corporate Blogging
This document discusses keys to successful corporate blogging. It notes that while the saying "if you build it they will come" is not entirely true for blogging, focusing on content creation and link building strategies can help drive return on investment through search engine optimization. Specifically, it recommends developing a content strategy that provides value to readers and encourages engagement through comments, and using internal and external links to build authority and share worthwhile content that others will want to link to. The overall message is that blogs require attention, a helpful focus on the audience, and adapting to keep content engaging.
Keys to Successful Corporate Blogging
This document discusses keys to successful corporate blogging. It notes that while the saying "if you build it they will come" is not entirely true for blogging, focusing on content creation and link building strategies can help drive return on investment through search engine optimization. Specifically, it recommends developing a content strategy that provides value to readers and encourages engagement through comments, and using internal and external links to build authority and share worthwhile content that others will want to link to. The overall message is that blogs require attention, a helpful focus on the audience, and adapting to keep content engaging.
Smarter Marketing: Using online intelligence to inform customer development
The document discusses how leading companies are using online data and testing to optimize their marketing efforts. It highlights how companies can build competitive advantages by learning from online data through hypothesis-driven testing and optimization. It also provides examples of how to measure key online marketing metrics like awareness, engagement, and conversions to continually improve marketing strategies.
Growth Hacking For Startups - Social Media Week
This document discusses growth hacking strategies for startups. It defines growth hacking as focusing on understanding users to build products that help acquire and retain more users through easy marketing. The key is achieving product-market fit by solving user problems at scale. Metrics like traffic, users, engagement, and revenue are discussed. Growth hacking frameworks cover acquisition, activation, retention, and referral. Specific tips provided for e-commerce and SaaS include optimizing landing pages, onboarding, one-click signups, email retention, and incentivizing referrals. Tools that can help with content amplification, traffic acquisition, conversion, automation, and understanding user behavior are also listed.
Session5 conversion optimization
The document discusses how conversion optimization is key to online marketing success. It explains that every interaction online is an opportunity for conversion, whether that's an ad click leading to a visit, or an email subscription. The rest of the funnel includes aggregating audiences, using analytics to understand metrics, and optimizing for better conversion rates. Subsequent sections cover understanding the customer psyche, common questions and concerns that must be addressed, user flow and persuasion techniques, and landing page design best practices focused on addressing the key questions and moving visitors towards the desired goal.
Its All About Relationships 10 09
Presentation for Small Business showing the importance of relationship marketing to grow a business, and how the Social web has created an accelerant.
Conversion Presentation
The document provides an overview of website conversion optimization strategies. It discusses defining conversions, the consumer decision-making process, and models like AIDA. It outlines 25 questions to ask about design, copywriting, metrics and testing to improve conversions. The goal is to move visitors through the stages of awareness, interest, desire and action. Sensory language, urgency, benefits and testimonials can increase desire and conversions.
The Big 7 Startup Marketing Mistakes
How startups often screw up their marketing and growth efforts, along with tactical tips to improve and fix these oversights.
Don Graff Inbound marketing workshop
The document discusses inbound marketing strategies for businesses. It recommends creating and optimizing content like blogs, videos and social media posts to attract organic traffic. It also emphasizes regularly publishing shareable, valuable content and optimizing content for search engines and social media. The document provides tips for blogging, social media engagement, SEO, offers and calls to action to convert visitors into leads and customers.
Don Graff Automotive inbound marketing workshop
Don Graff Automotive's Inbound cross-functional Marketing services take your dealerships Internet, Business Development and new social media exposure to higher levels. Executing your dealerships plan making your brand more profitable is the Don Graff Automotive mission.
Similar to SOSTAC (r) Action: Avoid Friction Words (20)
What Else…The TWO WORDS Responsible For Over 18 Million Dollars
What Else…The TWO WORDS Responsible For Over 18 Million Dollars
"Les erreurs à ne pas faire sur votre homepage" par Oussama Amar
"Les erreurs à ne pas faire sur votre homepage" par Oussama Amar
Welcome to Userland - A user centric web2.0 workshop
Welcome to Userland - A user centric web2.0 workshop
Smarter Marketing: Using online intelligence to inform customer development
Smarter Marketing: Using online intelligence to inform customer development
Recently uploaded
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsEvaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Recently uploaded (20)
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SOSTAC (r) Action: Avoid Friction Words
- 1. Actions that boost conversions -Avoid Friction Words
- 3. Action: CTA Words - Friction Words Friction words - things people have to do, not things they want to do. These words cause cognitive friction. Web copy that converts is focused on what people want to do. Most often, friction words are found in calls to action. Why is that? Because, to my great dismay, people don’t spend much time writing buttons. Joanna Wiebe Vero 2014 http://tinyurl.com/h9bfgbk
- 4. CTA Words - Friction Words High Friction Words Buy Sign Up Submit Give Invest Donate/Sponsor/Support Complete Medium Join Share Switch Find Start Visit Learn Low Friction Get Check Out (as in “check this out,” not “checkout”) Discover Reveal Earn Joanna Wiebe minimizing friction means maximizing usability
- 5. extend length of your button lead with a benefit / something good the user will feel when they do the work-filled thing your button is asking them to do. CTA Words – Keep Friction Word? (mildly off-putting prospect of work…) (a power-packed nerd opportunity) “donate” means “lose money”… Donate No Child Should Go Hungry – Help Feed Them Now replace scary words with wonderful benefits Feel Deeply Satisfied! Help Feed A Family Now Joanna Wiebe Vero 2014 http://tinyurl.com/h9bfgbk
- 6. SOSTAC® Planning See www.PRSmith.org/SOSTAC for 4 minute video See www.SOSTAC.org for SOSTAC® Certification