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Interim Marketing
   Management
        Pau Jané
    http://www.paujane.com
¡Crisis!



        Expenses are Cut
     Projects are Postponed
Back to Winter Headquarters
Everybody Hold your Breath!
YES   NO   DN

                Result Oriented?

                Analytical Profile?

                Making the most of what’s available?

                Creative?

                Flexible?

                Experience in Management
                 during recession and crisis?
The Overall Market is adapting(*):

                   Online Media:             +222%
                     Printed Media:             -6%

(*)   AdTrend 2007-2015 Study, GWP media-marketing
My Name is Pau Jané …


… And I was born in time to witness how we reached the
Moon but, frankly speaking, I don’t keep memories of that.
Just like any other fellow grown in a humble home, I studied
a “respectable” career (Telecommunications engineering).
After I decided exactly what kind of work I enjoyed the most,
I went to IESE and took a postgraduate.
Now, after 20 years of continuous learning, I’m offering my
experience, my knowledge and my management capabilities
to your Company.
¿What Experiencie?...
1988 – 1998: Alcatel
  Project Manager / Product Manager
Working for an Industry Sector Multinational took me to
live in Stuttgart and Antwerp, and to collect local currency:

                            Argentina, Austria, Belgium,
                            Brazil, Czechoslovakia (that was
                            its name those days), France,
                            Germany, Israel, Italy, Nederland,
                            Poland , Switzerland, United
                            States, Uruguay.

  Managing people of so many cultures and home
  countries I learned to communicate… Basic for those
  than work making others work.
1998 – 2007: Marketing Manager
Retevisión / Auna / ONO

In 1998, telephony in Spain was liberalized. We at
Retevisión worked very hard to replicate in 10 years
what had taken 80 in being built.
During that period we had several
reorganizations. We were merged,
acquired, reinvented, transformed, …
We changed Brand and changed
Shareholders. I learned to never
quit feeling enthusiastic
in any road I took.
A Customer doesn’t
deserve less than that.
2007-2008: IQUA’s CEO
 (Internet Quality Agency)
We at IQUA pursued a better Internet, but allowing the
sector’s agents to work towards this goal. We called it
Self regulation, because trying to rule Internet is a
wasted effort and something against its nature.
                    I witnessed a lot of innovation, sound
                    business models and others that were
                    not so good.
                    I realized that this Revolution that
                    some were preaching and others
                    rejecting has already taken place.
                    Marketing has changed, because
there has been a radical change in both the
consumer and the way companies buy and sell.
Mail me. Call me.
Let’s explore together
what can I do for
your company.

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Interim Marketing Management

  • 1. Interim Marketing Management Pau Jané http://www.paujane.com
  • 2. ¡Crisis! Expenses are Cut Projects are Postponed Back to Winter Headquarters Everybody Hold your Breath!
  • 3.
  • 4.
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  • 8. YES NO DN Result Oriented? Analytical Profile? Making the most of what’s available? Creative? Flexible? Experience in Management during recession and crisis?
  • 9. The Overall Market is adapting(*): Online Media: +222% Printed Media: -6% (*) AdTrend 2007-2015 Study, GWP media-marketing
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  • 11. My Name is Pau Jané … … And I was born in time to witness how we reached the Moon but, frankly speaking, I don’t keep memories of that. Just like any other fellow grown in a humble home, I studied a “respectable” career (Telecommunications engineering). After I decided exactly what kind of work I enjoyed the most, I went to IESE and took a postgraduate. Now, after 20 years of continuous learning, I’m offering my experience, my knowledge and my management capabilities to your Company. ¿What Experiencie?...
  • 12. 1988 – 1998: Alcatel Project Manager / Product Manager Working for an Industry Sector Multinational took me to live in Stuttgart and Antwerp, and to collect local currency: Argentina, Austria, Belgium, Brazil, Czechoslovakia (that was its name those days), France, Germany, Israel, Italy, Nederland, Poland , Switzerland, United States, Uruguay. Managing people of so many cultures and home countries I learned to communicate… Basic for those than work making others work.
  • 13. 1998 – 2007: Marketing Manager Retevisión / Auna / ONO In 1998, telephony in Spain was liberalized. We at Retevisión worked very hard to replicate in 10 years what had taken 80 in being built. During that period we had several reorganizations. We were merged, acquired, reinvented, transformed, … We changed Brand and changed Shareholders. I learned to never quit feeling enthusiastic in any road I took. A Customer doesn’t deserve less than that.
  • 14. 2007-2008: IQUA’s CEO (Internet Quality Agency) We at IQUA pursued a better Internet, but allowing the sector’s agents to work towards this goal. We called it Self regulation, because trying to rule Internet is a wasted effort and something against its nature. I witnessed a lot of innovation, sound business models and others that were not so good. I realized that this Revolution that some were preaching and others rejecting has already taken place. Marketing has changed, because there has been a radical change in both the consumer and the way companies buy and sell.
  • 15. Mail me. Call me. Let’s explore together what can I do for your company.