Jeff Collins presentation at DBS in Park City, Utah, December 2016

1. 11
Jeff Collins
Chief Revenue Officer
September 20, 2016

2. 22
Kate was
exposed to
Brand ad
Kate sees a
performance ad
on her tablet
At home, she
is served an
ad with 20%
off coupon
Consumers’ Path to Purchase

3. 33
Panel-Based Cookies Device
ID
Device
ID
Different Devices. Different Metrics. Different Worlds.

4. 44
No Holisitic View of the Consumer’s Journey

5. 55
No Holisitic View of the Consumer’s Journey

6. 66
TV
(Nielsen)
PRINT
(MRI)
DIGITAL
(Cookies)
REACHING YOUR CONSUMER

7. 77
ANONYMOUS
25-54
Likely Female
DMA
Unknown
Unknown
In-Market Auto
In-Market Travel
In-Market Retail
Advertiser Site
Age:
Gender:
Geography:
Email:
Devices:
Online Behavior:
Kate Anderson
32 years old
Female
Chicago, IL 60614
kaxxx@email.com
iPhone 5
iPad Mini
MacBook Pro
In-Market Auto
In-Market Travel
In-Market Retail
Age:
Gender:
Geography:
Email:
Devices:
Online Behavior:
Shifting from Proxies to People

8. 88
Kate Anderson
Female
32 years old
Married
2 Children
Chicago, IL, 60614
iPhone 6S
Samsung Tablet
Lenovo Laptop
Panasonic 55’ TV
People
Health
Game of Thrones
HGTV
Whole Foods
Macy’s
Tropicana OJ
Advil
Honda Pilot
Demographics:
Devices:
What She Reads:
What She Watches:
Where She Shops:
What She Buys:
What She Drives:
Meet Kate Anderson

9. 99
Kate was
exposed to
Brand ad
Kate sees a
performance ad
on her tablet
At home, she
is served an
ad with 20%
off XXX
Linking Purchase Information Back to Consumers

10. 1010
+ +
-CONFIDENTIAL-
National CPG Retailer Case Study
Offline Purchase
Data Provider

11. 1111
National CPG Retailer Case Study
-CONFIDENTIAL-
+
+
+
=
=
=
4x
the rates of
display-only
ads
5x
the rates of
display-only
ads
8x
the rates of
mobile-only ads

12. 1212-CONFIDENTIAL-
2x
more than display
7x
ROAS
10x
higher CPM
TV and Digital

13. 1313
TV Only
-CONFIDENTIAL-
BRANDING CONVERSION

14. 1414