Riot Games is a video game company founded in 2006 that is best known for developing and publishing League of Legends. League of Legends has become hugely popular, with over 100 million monthly players and billions of dollars in revenue coming from microtransactions. Riot Games has also built League of Legends into a massive esport, hosting professional leagues and tournaments with prize pools of millions of dollars and hundreds of millions of viewers. While facing some challenges with gender discrimination lawsuits, Riot Games continues to focus on its player base and esports events to maintain League of Legends' success.

1. RIOT
GAMES
BY: JALEN KEY (JBKEY)

2. THE PROBLEM
People want to play video
games
People want an escape from
reality
People want to compete

3. THE PRODUCT

4. THE PERSONA
• Teens and Young Adults (14 to Early 20’s)
• Hardcore Gamers

5. BY THE
NUMBERS
99.6 Million Unique Viewers
for World Finals
100 Million Monthly Players
27 Million Daily Players

6. FINANCIAL
INFO

7. BUSINESS MODEL:
MICROTRANSACTIONS

8. ESPORTS EVENTS

9. HISTORY
2006
Riot Games
founded by
Marc Merrill
and Brandon
Beck
2009
League of
Legends
Released
2011
Tencent Buys
93% Stake in
Riot for 400
million
2015
Tencent Buys
out Riot
2018
Gender
Discrimination
report leads to
culture
restructure

10. LEADERSHIP
Marc Merril:
Co-
founder/Chairman
Brandon Beck:
Co-
founder/Chairman
Nicolo Laurent:
President
Dylan Jadeja:
CEO

11. ESPORTS HISTORY
2013
North
American and
European
Leagues begin
2015
NA Finals held
in Madison
Square
Garden
2017
China
Franchises
their league
known as the
LPL
2018
North
America
Franchises
(LCS)
2019
European
League
Franchises (LEC)

13. SECRET SAUCE
• Focus on current player base
• Aggressively combat negative behavior
• Engage with the community
• Market Esports the same as traditional sports

14. COMPETITION
Overwatch DOTA 2 Fortnite/PUBG Starcraft 2
League
of
Legends
Accessible
High Skill
Ceiling
Esports
Ready
Team
Based

15. PREDICTION
Success!

16. PARTNERED CONFERENCES

17. REFERENCES
• http://jjiriotgames.blogspot.com/2017/03/p3a-d-demographics-of-target-
audience.html
• https://www.polygon.com/2016/9/13/12891656/the-past-present-and-future-of-
league-of-legends-studio-riot-games
• https://finance.yahoo.com/company/riot-
games?h=eyJlIjoicmlvdC1nYW1lcyIsIm4iOiJSaW90IEdhbWVzIn0=&.tsrc=fin-srch
• https://esportsobserver.com/esports-essentials-league-of-legends/