Social Gaming Revolution (2013-Sep-11)


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Social Gaming is not a blip but the start of something, a potential disruptive but positive force in the gaming market. It is a viable business model with key differences in product characteristics when compared to traditional online gaming.

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Social Gaming Revolution (2013-Sep-11)

  1. 1. Social Gaming Revolution Social Gaming and Gambling Summit (2013-Sep-11) Gerald Tan Co-Founder, COO (Head of Product)
  2. 2. 2 The world in 2010 Social Casino started…
  3. 3. 3 Social Casino is now ~$2B industry The world today
  4. 4. 4 $2BN!?! a blip? … or the start of a revolution … Say what???
  5. 5. GERALD TAN Co-founder, COO (Head of Product) Plumbee Independent (Social Games) Consultant 2011 Sr Product Manager / Producer Playfish (EA) 2009-2011 Finance and Business and EA Online Publishing (EA) 2007-2009 Financial Reporting and Control EMI Group PLC 2004 - 2007 Fellow Chartered Accountant 2002 Twitter: @tan_gerald
  6. 6. 6 Independent London based VC backed startup Right in the heart of social casino Plumbee FB and Mobile
  7. 7. Back to the $2B number… Gaming market
  8. 8. 8 • 173M people are involved in social casino every month 1 • Estimated 43% (!) of all FB (canvas) game revenue in 2Q13 2 • Caesars Interactive surpassed Zynga to become the largest social casino publisher in world • More than half of CIE revenues is mobile • Mobile important distribution platform for social casino games - Slotomania and Big Fish Casino on track to generate >$120m in gross revenues this year alone on mobile (predominantly iOS) • Impressive number of users from the top apps 1 SuperData Research 2 Eilers Market Research App Category MAU DAU Zynga Poker Poker 23M 6M Slotomania Slots 4M 1.8M Double Down Casino Casino 7M 1.7M Bingo Bash Bingo 3M 0.7M Social casino
  9. 9. 9 • Low acquisition cost per install • Bigger user funnels • Key metrics in retention, engagement and monetization • Micro transactions and whales • Good margins Power to the user Viable business model
  10. 10. 10 • FREE to play with virtual currency • Social setting • Boosters, medals and challenges • Rapid product updates • Targeted flash sales • Split testing • NOT FOR KIDS! • Entertainment Product characteristics
  11. 11. 11 Good for gaming industry • Broadens the casino industry • Back to its roots within entertainment industry • More mass market vs a small, niche, hard industry disconnected from games, fun, entertainment...
  12. 12. 12 Consumer trends • Gaming is competing with other forms of entertainment • Different types of users have different needs • Social casino reflects this trend and adapts
  13. 13. 13 Social Casino has landed The world in 2015
  14. 14. 14 Gerald Tan