Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Side effects of header bidding, Hot Topic: Header Bidding, Feb 2017

174 views

Published on

Dave Katz's presentation at Hot Topic: Header Bidding in New York, NY, Feb 2017

Published in: Marketing
  • Be the first to comment

Side effects of header bidding, Hot Topic: Header Bidding, Feb 2017

  1. 1. #DigidayHotTopic Dave Katz vp, gmprogrammatic revenue & operations, Univision CommunicationsInc. / @DaveZKatz Side effectsof header bidding
  2. 2. Header Bidding Side Effects & Strategies Dave Katz VP/GM Programmatic & Data @ Univision @DaveZKatz
  3. 3. HEADER BIDDING Page Load Time Resources Costs Strategies
  4. 4. • More header partners = slower pages • Concurrent requests with disparate timeouts • Slows down the whole page, not just the ads Strategies/Solutions: • Server-to-server integrations • Cap the number of headers on page Header Bidding can Increase Page Load Times
  5. 5. • Each header integration requires development directly onto the pages • Some partners refuse to go into a wrapper Strategies/Solutions: • Choose a single header wrapper • Prioritize key partnerships based on inventory distribution Implementing Header Bidding Requires Development Resources
  6. 6. • Developing technology that reduces latency and connects multiple platforms is costly • Keeping up with multiple technologies requires more dev experts Strategies/Solutions: • Integrate based on publisher preferences and revenue potential • Integrate with key tech players Server to Server can be Expensive… for SSPs
  7. 7. Thank You! D av e Katz @ D av eZKatz

×