The Strategy behind Target’s Programmatic Investment, Digiday Programmatic Summit, November 2016

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Digiday

Brent Rosso presentation at DPROG in Palm Beach, FL, November 2016

Marketing

GUEST
IDENTIFICATION
GUEST DATA &
INTELLIGENCE
CLOSED LOOP
REPORTING
DISPLAY MOBILE SOCIAL VIDEO
MEDIA
DISTRIBUTION
Bullseye Marketplace

overall lift
43%
lift among essentials
products purchasers
32%
lift among allergy
purchasers with kids
46%

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